January, 2014Archive for

Facebook Page Changes: What These News Feed Tweaks Mean To You


On Tuesday, Facebook announced further changes to the news feed algorithm  and who sees what. After determining that users react more positively to friend text updates than page text updates, this algorithm change will display more text updates from friends and display less text updates from pages.

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Building Up Your Presence on Pinterest & Boosting Marketing Efforts

Pinterest offers contractors a great outlet for getting more exposure to their portfolio and website. But how do you keep your pins from getting lost in millions of pins being shared day in and day out? Start with great photos and keyword-focused descriptions for your pins. Then, build up your following.

While a large number of followers will improve your web presence, it’s doesn’t have to be the ultimate goal for your Pinterest account. Reaching a wide audience and getting your company’s name out there is great; but repins and getting users to click the links attached to your pins should be what you’re aiming for, as this will generate more traffic to your website and improve your ranking.

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Small Facebook Promotion Yields Big ROI


The Problem: Not Enough Likes and Engagement

If you have a Facebook page but struggle to get organic engagement with your content it might be time to run a Facebook promotion. Such was the case with Best Price Electric of Salem, Massachusetts. With fans hovering in the 40 mark and low engagement, they came to us to get more people interacting with their page.

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