May, 2014Archive for

The Power of Conversation: A Simple Offline Marketing Tactic


A few months ago, my wife and I stopped off for lunch at a little shop in Pensacola, Florida near the Footbridge Media offices. The cafe’s owner is very active in his business, from cooking in the back to glad-handing in the front of the house.

OWNER: “How was your meal?”
ME: “It was great, thanks. Everything was awesome, as usual.”
OWNER: “Thank you. Hey, you know we’ve got a Facebook page. If you could like us and give us a review, I’d really appreciate it. Thanks again… [To guests walking in the door] Hey all, we’ve got free samples of our gumbo for new customers… “

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