February, 2015Archive for
Everyone has a story. What’s yours?
At this point, we know content is important for web sites and social media accounts alike – But no heaping pile of data can sway someone like a good story. Contractor storytelling, or crafting the story behind your company, can make the difference. From a purely technical standpoint, anyone with the right experience, license, and insurance can safely and effectively complete job X for a client. So if it’s down to you and another professional with the same credentials – Why should they choose you? Everyone has a story. What’s yours? Let’s take a look at 3 areas that we can further tell the tale of you and your company.
As a social media manager for Footbridge Media, I am constantly asked about easy tips and tricks for success as a contractor on Facebook. While the actual formula is somewhat hard to pin down, there are things that every home improvement contractor should be doing with their company Facebook Page to get the most out of it.