August, 2015Archive for

Is Google About To Screw Contractors?

Google Hates Contractors
For years now Google has been an affordable place for home improvement contractors to generate their own leads. The introduction of the Local Places section allowed contractors to be displayed high on the first page with only their business information needed. You did not even need a website to promote your business on Google.

As someone who has been involved in search engine optimization for the past 18 years, the past few weeks have definitely been discouraging when it comes to Google. There have been some changes in the way Google is currently displaying their search results, as well as a possible new service which would put them on par with HomeAdvisor or any other lead service.
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