October, 2016Archive for

When Preferences Become Marketing Faux Pas

Web design mistakesSo, you’re paying for a website. You want to get the most out of it, right? Plus, you want it to be YOUR website. You have specific ideas in mind from the color scheme to the images and words on each page. And let’s face it – the design is the fun part! Much like decorating a home, it’s your chance to express yourself in a variety of ways. Unfortunately, your personal preferences could be damaging your marketing strategy. More Information »

5 Reasons Every Contractor Should Send Out Holiday Cards

holiday-cards for contractorsIt is almost that time of year as the holiday season will be here before you know it. After all, marketing to our clients is our core importance in business throughout the year. Touching base with your client base on a regular basis is much better then marketing to a cold list. A simple and cost-effective way of keeping the name of your home improvement business on the top of minds to potential customers is sending seasonal “Holiday Cards” or postcards. More Information »

5 Reasons Business Owners Should Not Use Personal Emails

5-reasons-no-personal-email_BLOGMany Americans today have their own email accounts, maybe even two or three different accounts. So, why does it matter if you use your personal email to conduct your business? One of the biggest problems with the internet today is anonymity. Anyone can create an email account on Yahoo, Gmail, Hotmail and more. When a person creates one of these email accounts, they can be anyone they want to be and say whatever they want. So, how can your potential clients trust an email from a personal email account? Your best bet is to have an email account that carries your website address. This way when you are sending out your initial contact email, it carries more trust. Having a business email account will promote: Professionalism, Credibility, Brand Awareness, Customization, and Dependability. More Information »

3 Reasons Every Contractor Should Be Using Email Marketing

Email Marketing for ContractorsEmail is an effective way for home improvement contractors to keep in touch with customers and bring in new business. It is a cost-effective solution that gives contractors the power to reach customers in a place most people visit every day – their email.

For as long as I can remember I have been a huge fan of email marketing as well as referral marketing, even more than search engine optimization.

Listed below are just a few reasons that every contractor should add email marketing into their arsenal. More Information »

Contractor Website Design Tip – Choosing Service Areas

choosing-service-areas_blogWhen planning your website and marketing strategy, determining your service area is a crucial aspect of this process. Where do you want to focus your business? Where are your clients located? What areas would you like to target to get more customers? More Information »

Better Marketing with Website Photos & Galleries

better-marketing-photos_blogOne of the easiest ways to help your online marketing efforts is to showcase your work through photos. While content is crucial when it comes to search engine optimization, images also play a big part in boosting your ranking. More than that, having the right amount of photos featured on your website will gain the attention of potential clients. More Information »