November, 2017Archive for

7 Digital Marketing Trends Every Contractor Should Be Aware in 2018

digital marketing trends for contractors in 2018

With the end of the year fast approaching, many contractors take the holiday time to recoup, regroup and evaluate how their past year was successful and what things they need to do to continue to grow their company.

As a marketing agency focusing on contractors and the home improvement industry, the latest changes to Google have been constant this past year. The buildup of Local Services (formerly home service ads), the growth of mobile searches and the push for internet security have led Google to two main objectives:

  1. How to make the most money on the basis of search results; and
  2. Provide the best experience and accessibility for users

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Constantly Building and Growing Your Marketing

a contractor growing marketing and improving his business

All of us understand the importance of continual education and constantly improving your skills as related to the technical performance of your business. Most of us understand the need to maintain and upgrade the physical equipment and tools of the trade that are used in your day-to-day operations. And again, a good number of us understand the importance of fostering and maintaining past customer relationships for the sake of positive top-of-mind awareness amongst other things …

So why would your growing your marketing be any different?
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Why Customer Reviews Matter – An Infographic

reviews matter man with clip board

Most small businesses understand that customer reviews are a major component of maintaining an online marketing presence and getting new customers. The 2017 BrightLocal Survey helps to put some good math and hard numbers behind this – which helps us to make better decisions and remind us of how absolutely vital customer reviews are to the process.

Let’s go over some of the key findings from this most recent survey and talk about what that means for your contractor business.
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How Reviews & Individual Project Posts May Affect SEO in 2018

reviews in 2018

Reviews In 2018

In the past year we have gone over the importance of generating online reviews in 2018, why you should get reviews, how to handle bad reviews and we even now provide your own review management system.

Online reviews are not only important for your digital marketing presence, it also allows users to make better decisions… The BrightLocal 2016 Local Consumer Review Survey discovered the following information when it comes to users and online reviews:

  • 84% of consumers trust online reviews in 2018 as much as a personal recommendation for a business, product or service.
  • 91% of consumers read online reviews.
  • 74% of consumers say that positive reviews make them trust a local business more.
  • 50% of people now read online reviews regularly, compared with just 33% in 2015.
  • Only 9% of consumers today neglect to read online reviews, compared with 29% in 2010.
  • Just 5% of consumers say they don’t pay attention to online reviews. This is down from 11% in 2015.

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5 Tips To Get Your Holiday Marketing Ready Ahead Of Time

holiday marketing
If you’re like most of us, you simply cannot stand that holiday displays come out earlier every year. But there is a reason why stores sell Christmas trees in September – It is important to get your efforts out ahead of the game. Even though there isn’t a turkey in the oven or snow on the ground yet, you need to get your holiday marketing ready ahead of time – and here are 5 ways that you can do just that.
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Google Is Forcing Contractors To Have SSL Certificates On Their Websites

ssl certificate for contractor

Do you have a SSL certificate? Do you even know what that is?

As we discussed last week about Home Service Ads and how Google is monetizing most of the first page of search results, they are also making changes which make it better for the actual user. Google loves its users and is trying to create more security for its users, by changing not only the requirements for websites, but also including these requests into its own search algorithm.

In a nutshell what Google is looking for is a faster, secure, user-friendly website.

If anyone remembers Google’s ‘Mobilegeddon‘ back in April of 2015, when they started “requiring” websites to be mobile responsive in order to rank well in searches. then you may be familiar with Google’s new request. SSL Certificates.
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