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In the back of your mind, you should always be thinking about how you can generate unique content for your business and your contractor marketing needs. Quality content can take a good amount of time and effort to create, so maximizing that value is important.
Some content is only good for a short time or only seasonally appropriate. There are, however, some specific forms of content that you can develop that is well worth the resources.
Let’s talk about capturing content that will sell for years to come.
The Importance Of Local Awards
Most of us are very aware of popular national-wide award programs like the Angie’s List Service Award and the like – as well as the possible perils of linking to those service awards. But have you given any thought to those awards available exclusively in your local community?
Whether it is your local chamber of commerce, your local daily newspaper, or “alternative weekly paper” – just about every community has some sort of “Best Of The Best” style award for local businesses in a variety of industries. These awards are usually based on a popular vote.
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Most small businesses understand that customer reviews are a major component of maintaining an online marketing presence and getting new customers. The 2017 BrightLocal Survey helps to put some good math and hard numbers behind this – which helps us to make better decisions and remind us of how absolutely vital customer reviews are to the process.
Let’s go over some of the key findings from this most recent survey and talk about what that means for your contractor business.
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Managing your online marketing presence is much more than getting a website up and running. How people talk about you online shapes your business persona; that’s why getting clients to commit to contractor reviews should be a major part of your marketing efforts.
Good reviews can be cyclical – You get a positive review, you get more customers, they leave more reviews. As contractor review count grows, more potential clients with no previous context about your business will see some great social proof that you can be trusted with their hard-earned money.
Bad reviews or a lack of reviews may send prospective clients to the inbox of your competition.
The opinions that your customers express on the world wide web are potent, and the internet is ripe with opportunities for clients to review your business. The wrong review in the right place can cut down a small company. The right review can greatly improve your visibility on Google and grow your business. So how can you make sure that you get your clients to review your business in a positive light?
Why is it important that contractors get Google reviews after every job? Ask yourself this question, “When I search for products or services, do I look for reviews to help me make my decision?”. For most people the answer to that question is a resounding YES. If your company does not have reviews, and the phone is not ringing, well the lack of reviews could be a factor.
The old adage is when you do a good job and make a client happy, the client rarely spreads the word. However, if you have had the unfortunate opportunity of dealing with an unhappy client, whether justified or not, they will tell their family, friends, coworkers and because of the Internet, your name and/or your company can literally be trashed around the world quickly. More Information »
More Feedback, Leads to More Positive Reviews, Leads to More Referrals…
As the importance of testimonials and reviews grow in both for your marketing as well as local optimization, getting those feedback reviews can be cumbersome. In this blog we have written a detailed plan that any home improvement contractor can implement.
Much like any marketing system, building your feedback collection system needs to have a step by step process in order to generate reviews which can lead to referrals. In the past we have written about building your list but here is a 3 step system you can use.
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You are an expert with a hammer, a painting pro, or a renovation renaissance man. You’re fearless when it comes to your work, why not be fearless when it comes to your reviews?
ASK FOR THE REVIEW
At first, it may feel awkward to ask a client for a review for your services. Keep in mind that you’re not asking them to do anything too difficult. They’ve already reviewed your services in their head, you’re just asking them to share. You’ll find in some situations, clients are actually happy to give you a review. Especially if your customer had a great experience with you and your company, they’ll have no problem helping you and your company out as way to return the favor. But what happens if you have a client that isn’t happy with you…
Have you ever searched for a restaurant or hotel online and visited reviews and they were all glowing with no complaints. Do you trust them? Have you ever been to your favorite local hardware store and did not have one criticism? Having a bad review online actually helps you and legitimizes your listings. How you RESPOND to that listing is the importance of a negative review.
We are not all perfect. As your company grows you are going to have unsatisfied customers and you are more likely to have an unsatisfied customer go online and vent, then a happy customer go on to praise you. It makes your company real when you have customers complain. Get used to it. What you do with a negative review is important. Listed below are some suggestions to monitor your reviews and how you should respond to them. More Information »
When it comes to your website, I rarely tell clients what they can do to help out their optimization, as I have always believed that is why you hired us. That is also one of the reasons I never post about optimization on our blog. Why should you worry about it, when it is our job? More Information »