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4 Reasons Why Your Marketing Plan Is Failing

animated man checking off his marketing plan

No business is identical and thus not every business plan is identical, nor can the exact methods for creating a successful business. But we can distill some very basic marketing lessons that we can broadly apply to just about any marketing plan. With that in mind, let’s take a look the possible flaws in your current marketing efforts and potential reasons why your contractor marketing plan isn’t working.

Let’s go over 4 questions to ask yourself about your marketing plan to help identify areas for improvement.

1. Is Your Contractor Marketing Plan Is Too Simple?

There are countless times where we’ve first interacted with a new client and asked the question – “What does your marketing budget look like?” and we get the answer – “My website.”

It’s true that your website is the core of your online marketing – but it should not be the entirety of your marketing efforts. Your website is one channel, and you have a broad spectrum of possible methods of communication. More Information »


Cleaning Up Your Marketing Clutter: Streamline Your Self

business owner cleaning up her digital marketing

A lot of marketing has to do with maximizing your exposure. But if your business doesn’t have the appropriate team or proper skill set, you could be spreading yourself too thin. Sometimes, cleaning up your marketing clutter and streamlining your most effective marketing channels can be more worthwhile.

Take A Step Back And Review

Evaluate where you currently stand with your marketing presence.

Let’s assume that your website presence is a standard – there isn’t a marketing company out there today that will tell you to abandon your website so that you can have more marketing spend elsewhere.
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Spectacular Views: 9 Ideas For Capturing Unique Pictures for Contractor Marketing

9 Ideas for Unique Pictures For Contractor Marketing

You don’t have to be a professional photographer to get good pictures of your home services product (though it helps!). With a little technical know-how and some inexpensive tools, you can up your photography game and take better pictures of your home improvement work. Let’s go over these nine low or no cost ideas for getting unique pictures for contractor marketing and building content for your website and social media needs.
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Live Chat: Another Way To Communicate With Clients

clicking on a live chat button
Too often, we forget to think about how the preferences of our potential clients. Whether you’re crafting a website, preparing print products, or reaching out for reviews – catering to your potential clients and their needs will improve your response rate. Let’s talk about Live Chat – a method of communicating that can open you up to a new segment of potential customers shopping your services.

Let’s give an example of what we are talking about here…

Educators already understand that people have different learning preferences. Some people are “tactile” and need to be able to write, type, or create to best learn a lesson. Other are “visual”, so having slideshows, figures, and graphics are the most effective methods for learning. Still more are “auditory”, meaning they best learn when hearing information. So what does an educator do when they have a classroom full of students with a variety of learning preferences? They provide multiple avenues for learning in one lesson, giving opportunities for all students’ learning preferences to intake information in the way that works best for them… More Information »


Why There Is No Such Thing As “Too Busy” In The Business World

How To Market When You Are Too Busy

How do you introduce yourself to a new person? Do you say “I’m a plumber” or “I own/operate a plumber company”? Because there is a difference…

Everyone you ever meet is always too busy. We all fall into the same trap, myself included, of losing sight of the end goal because of the stumbling blocks in the day or the week or the month or the year. The important part is to not be hindered by the “busyness”; the important part is to recognize what needs to be done and prioritize what has to happen to build and grow. That is a skill in and of itself – but it is important to learn how to market when you are too busy. There is no such thing as “too busy” in the business world – there is just a lack of focus. Let’s talk about exactly what that looks like and how you can get back on track. More Information »


Getting Ready For A Busy Season: A Contractor Marketing Check List

contractor marketing check list
Happy 2018! The holiday season is officially behind us. While all of your prospective clients are recovering from the additional costs associated with gift giving and party having – it’s time to inspect your business and make sure that you are ready to jump when the phones start ringing. Let’s discuss a few simple things to do now to get organized and prepare for a busy year – Here’s a simple contractor marketing check list to make sure that you’re ready to hit the ground running.

Author’s Note: This Contractor Marketing Check List was originally posted in 2017 and updated again in 2018

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Benefiting From Co-Op Marketing

puzzle pieces of marketing
Some vendor affiliations and business partnerships may have hidden benefits that you’re not taking advantage of. If you work directly with a specific material or equipment manufacturer, you may be missing out on some co-op marketing dollars – which means you’re losing out on the opportunity to get your company in front of even more potential customers.
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7 Digital Marketing Trends Every Contractor Should Be Aware in 2018

digital marketing trends for contractors in 2018

With the end of the year fast approaching, many contractors take the holiday time to recoup, regroup and evaluate how their past year was successful and what things they need to do to continue to grow their company.

As a marketing agency focusing on contractors and the home improvement industry, the latest changes to Google have been constant this past year. The buildup of Local Services (formerly home service ads), the growth of mobile searches and the push for internet security have led Google to two main objectives:

  1. How to make the most money on the basis of search results; and
  2. Provide the best experience and accessibility for users

 
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Constantly Building and Growing Your Marketing

a contractor growing marketing and improving his business

All of us understand the importance of continual education and constantly improving your skills as related to the technical performance of your business. Most of us understand the need to maintain and upgrade the physical equipment and tools of the trade that are used in your day-to-day operations. And again, a good number of us understand the importance of fostering and maintaining past customer relationships for the sake of positive top-of-mind awareness amongst other things …

So why would your growing your marketing be any different?
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5 Tips To Get Your Holiday Marketing Ready Ahead Of Time

holiday marketing
If you’re like most of us, you simply cannot stand that holiday displays come out earlier every year. But there is a reason why stores sell Christmas trees in September – It is important to get your efforts out ahead of the game. Even though there isn’t a turkey in the oven or snow on the ground yet, you need to get your holiday marketing ready ahead of time – and here are 5 ways that you can do just that.
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