The First Thing in Being A Contractor Is Dependability

Dependability is a rare quality. It is valuable because it is rare. Think of all the times you have been disappointed by lack of dependability, and you will find they are very frequent. I discovered this today when I had a doctor’s appointment, which was scheduled at 10am. When I got there, I waited 45 minutes before a nurse brought me from the waiting room to the patient room and then spent another 30 minutes waiting to actually see the doctor.  The funny thing, I was there to check out my high blood pressure, which by the time I saw the doctor, there was an obvious reason to have high blood pressure. Over an hour when I had a scheduled appointment. Even if that doctor was the best in the area, do you think I would go back?

Regardless of your marketing budget, the awesome sales team you have, or the excellent craftsmanship you provide, if you are not dependable, all of it flies out the window. Dependability is a “must” for every business. It is not a buzz word on some postcard or website. It is a way a business needs to behave in every step of their organization in order to succeed. This includes:

  • Answering the phone when it rings
  • Replying to emails in a timely fashion
  • Being to the job site on time/Leaving On time
  • Providing Estimates, project plans, etc. on time.

There are hundreds of ways to show you are dependable. What are you doing today? Please leave your feedback on our Facebook page.


Aaron O’Hanlon is the CEO and Co-Founder of Footbridge Media, a digital marketing agency, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry and to educate, inform and assist contractors in taking over their own online presence.