Why Should You Even Blog?

Contractor BloggingLately we have noticed many of our clients have begun participating on their own blogs as well as other blog sites like Ask-A-Pro. Though I try to encourage our clients to blog/write if possible, I do understand that all contractors may not have the time, skill or desire to write on a regular basis. Please understand, that if you do not have anything important/valuable/pertinent that will benefit your clients and potential clients, then do not even bother posting. Blogging is an informational resource that allows you to share with your clients important information that they are searching for. Do not try to make your posts focus on search engine optimization. Write for your audience, allow Footbridge Media to worry about the SEO part.

Be The Expert You Are

You would not be an owner of your own company, unless you were an expert at your craft. So you need to share that expertise with your audience. While providing your expertise “for free” may not sound like something that will convert to sales directly it can have a profound impact upon those reading your blog and your business in the long term. Solve a problem for someone and when they next are looking to for home improvement sercices they might just come knocking on your door. Meet a need for someone and they might just share that information with their friends.

Try To Be Professional

Maintaining good grammar, spelling and fluid expression is a simple way to show potential clients you’re an intelligent and a professional contractor. The more informal your writing looks the less professional you and your home improvement business will appear. Each blogging platform as well as your computer are installed with spell check and grammar check, so please make sure to use them.

Be Interactive

With every blog post you write, request comments, or ask a question that people may be able to respond to. Interaction with your blog is a win-win, as it allows you to communicate with your clients and understand their needs.

Over the next week will be writing on how to properly set up each blog post, as well as suggestions for topics to write on.


Aaron O’Hanlon is the CEO and Co-Founder of Footbridge Media, a digital marketing agency, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry and to educate, inform and assist contractors in taking over their own online presence.