So You Want To Help With Your Contractor Website? Get Testimonials!

When it comes to your website, I rarely tell clients what they can do to help out their optimization, as I have always believed that is why you hired us. That is also one of the reasons I never post about optimization on our blog. Why should you worry about it, when it is our job?

But as algorithms change and social media begins to creep into every aspect of your web presence there are some things that can be helped by a client’s participation.

Get More Testimonials and Reviews

By providing Footbridge Media with reviews and testimonials, it will allow us to incorporate them into the website and provide a new look within the search results. If you have problems getting testimonials, please feel free to read a past blog post, “Building Your Testimonial List”. As you can see below:

Contractor Marketing Reviews

The listing with the 4 stars is a Footbridge Media client website. So even though your website may not be ranking #1, you are more likely to receive a click through with the highlighted stars that you see. This is done through testimonials and reviews you have provided us with. Adding this kind of testimonials and reviews to your website is now even easier using the standard collection of html tags known as schemas. Schemas provide a shared markup vocabulary that can be used by Footbridge Media and understood by the main search engines.

The more reviews you can provide us, which includes a name and location, can actually benefit your overall optimization. You have most likely seen this on review sites like Yelp or other large directory sites. So if you are holding back on your testimonials, please make sure to email them to us today at It is also beneficial to have the person’s name and their location.


Aaron O’Hanlon is the CEO and Co-Founder of Footbridge Media, a digital marketing agency, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry and to educate, inform and assist contractors in taking over their own online presence.