The Importance of a USP

Your unique selling proposition is a precise statement of why your company is special.

Can you answer the following three questions?

1. What differentiates you and your company from your competitors?

2. Why should I choose to do business with you instead of your competitors?

3. Is contracting with you the clear, inarguably, best choice?

If you can’t answer these questions without hemming and hawing, I’m going to tell you right now your business isn’t as good as it can be. You may get a piece of your industry, but you will never dominate it!

Ask yourself this question:

“Why should I do business with you, above any and all other options, including doing nothing at all?”

Your USP must be meaningful, concise, and specific. At, Footbridge Media, we want our clients to have the best USP possible for their company. So, what we want you to do, is simply email us with your answer, or USP and one of our consultants will work with you on creating your own USP.


Aaron O’Hanlon is the CEO and Co-Founder of Footbridge Media, a digital marketing agency, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry and to educate, inform and assist contractors in taking over their own online presence.

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