Contractor Marketing Tips & Articles – Marketing for Contractors

Below you will find useful tips and articles about online marketing and contractor marketing principles.


Forget Google…

I shared a link to a HubSpot article on our facebook wall recently( you can find our facebook page here) about the proven fact that Twitter does impact SEO. And do you know why? Because there are thousands of people on there sharing links and conversing with one another, and it is now a valuable resource for a search engine to get important data. So all of this data that is being poured into these social networks, why not take advantage of it?

Take Twitter search for an example…

Most social networks have a way to search their site, and that is becoming of a greater importance more and more as more and more people are using these sites. Try this…

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About 

Aaron O’Hanlon is a marketing consultant with Footbridge Media , a marketing firm, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry, and to educate, inform and assist contractors on taking over their own online presence.




Get Your Content Out There

We’ve already explained on here that Content Is King, now we need to talk about how to get your content out there.

Have something to say? Get a blog. The quickest way to add content to your website is to write articles. Articles about your business, helpful tips for your readers, or maybe an explanation of a previous project for a customer. Whatever you have on your mind, get it out there. Give your website visitors something they can engage in.

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About 

Aaron O’Hanlon is a marketing consultant with Footbridge Media , a marketing firm, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry, and to educate, inform and assist contractors on taking over their own online presence.




3 Things That You Can Do Right Now

3 Things You Can Do Right NowA quick trip around the internet for ways to improve your marketing for your company can get your head spinning. Update this, sign up for that, send this out…I’m already exhausted. Ever hear the phrase “a little at a time”? 3-5 minutes in a day can sometimes go a long way. Here’s 3 things you can do RIGHT NOW to help connect to your customers in a personal and professional manner.

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About 

Aaron O’Hanlon is a marketing consultant with Footbridge Media , a marketing firm, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry, and to educate, inform and assist contractors on taking over their own online presence.




Free Webinar On Google Adwords

contractor ppc
FREE Webinar for Contractors (Footbridge Media Clients Only) – Learn how to get more leads flowing into your business through Google Adwords Pay-Per-Click marketing. You can get near-instant access to more leads, customers and sales from people already searching for your services online. Learn how you can turn your “marketing faucet” on and off at will, and build a lead-generation asset that you own which can help you grow your business for years to come, even in a tough economy. Presenter: Seth Holdren, Google Adwords Certified Partner. Sign Up Today!!!>>

About 

Aaron O’Hanlon is a marketing consultant with Footbridge Media , a marketing firm, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry, and to educate, inform and assist contractors on taking over their own online presence.




90 Marketing Pieces In 90 Days

Footbridge Media in the next few months will be providing 90 marketing pieces in 90 days for clients. Some pieces include postcards, brochures etc. We are asking clients to provide us some feedback on what they are looking for or in need of.

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About 

Aaron O’Hanlon is a marketing consultant with Footbridge Media , a marketing firm, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry, and to educate, inform and assist contractors on taking over their own online presence.




Are You Certified? EPA RRP Rule deadline 4/22

lead certified firmAs part of the Lead Renovation, Repair and Painting Rule that will go into effect April 22, 2010, contractors leaving any traces of lead paint behind are subject to fines from the Environmental Protection Agency (EPA) for up to $37,500 per day, per violation. The law applies to all properties—commercial and residential—built before 1978 and includes renovations of six square feet per room on the interior and 20 square feet on the exterior.

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About 

Aaron O’Hanlon is a marketing consultant with Footbridge Media , a marketing firm, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry, and to educate, inform and assist contractors on taking over their own online presence.




Quick Contractor Blogging Tips

contractor blogsNow that there are many Footbridge Media clients using blogs to promote their companies, I thought I should provide some quick tips to ensure not only good organization, but also assistance in the overall optimization of your online presence.

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About 

Aaron O’Hanlon is a marketing consultant with Footbridge Media , a marketing firm, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry, and to educate, inform and assist contractors on taking over their own online presence.




Go Green. Kill Yellow!

yellow pagesSo as I was pulling out of the driveway today, I noticed once again, as I have for the past two weeks, that yellow bag jammed in the bushes at the end of the driveway. Which got me to thinking about all the businesses out there who spend $600, $800 or more to get their businesses listed there, and if yellow pages advertising is really a thing of the past.

A few years ago, I would have said if you were a service contractor, i.e. plumber, HVAC or electrician that having a yellow pages ad may still be beneficial. Not anymore. You no longer need yellow pages. Each year the yellow book companies continue to increase their costs, as readership continues to drop. There are more yellow books now then there were 15 years ago, so you have to advertise in all of them in order to target the same audience.

If you are able to get out of your Yellow Pages contractor do so today. Take the money from your Yellow Pages and move it to online marketing. Creating a good Pay Per Click Program would benefit you more in regards to your return on investment then yellow pages, and you would be able to modify, control and track your leads.

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About 

Aaron O’Hanlon is a marketing consultant with Footbridge Media , a marketing firm, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry, and to educate, inform and assist contractors on taking over their own online presence.




7 Ways to Grab People With A Postcard

Have If you’re reading this sentence, you’ve just supported the point I’m about to make. Direct mail postcards with numbered headlines offering solutions work!

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About 

Aaron O’Hanlon is a marketing consultant with Footbridge Media , a marketing firm, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry, and to educate, inform and assist contractors on taking over their own online presence.




How to Make Women More Comfortable

One of the things that women give priority to when choosing to do business, especially repeat business, with an in-home service provider is whether or not they are comfortable letting the service person or salesperson into their home. Letting someone into their home requires a level of faith in that person’s trustworthiness. Once a high level of trust is established, the customer will be more willing to have that person or provider back again because their concerns have been reduced, resulting in repeat business and more referrals.

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About 

Aaron O’Hanlon is a marketing consultant with Footbridge Media , a marketing firm, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry, and to educate, inform and assist contractors on taking over their own online presence.




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