Contractor Marketing Tips & Articles – Marketing for Contractors
Below you will find useful tips and articles about online marketing and contractor marketing principles.
Footbridge Media in the next few months will be providing 90 marketing pieces in 90 days for clients. Some pieces include postcards, brochures etc. We are asking clients to provide us some feedback on what they are looking for or in need of.
As part of the Lead Renovation, Repair and Painting Rule that will go into effect April 22, 2010, contractors leaving any traces of lead paint behind are subject to fines from the Environmental Protection Agency (EPA) for up to $37,500 per day, per violation. The law applies to all properties—commercial and residential—built before 1978 and includes renovations of six square feet per room on the interior and 20 square feet on the exterior.
Now that there are many Footbridge Media clients using blogs to promote their companies, I thought I should provide some quick tips to ensure not only good organization, but also assistance in the overall optimization of your online presence.
So as I was pulling out of the driveway today, I noticed once again, as I have for the past two weeks, that yellow bag jammed in the bushes at the end of the driveway. Which got me to thinking about all the businesses out there who spend $600, $800 or more to get their businesses listed there, and if yellow pages advertising is really a thing of the past.
A few years ago, I would have said if you were a service contractor, i.e. plumber, HVAC or electrician that having a yellow pages ad may still be beneficial. Not anymore. You no longer need yellow pages. Each year the yellow book companies continue to increase their costs, as readership continues to drop. There are more yellow books now then there were 15 years ago, so you have to advertise in all of them in order to target the same audience.
If you are able to get out of your Yellow Pages contractor do so today. Take the money from your Yellow Pages and move it to online marketing. Creating a good Pay Per Click Program would benefit you more in regards to your return on investment then yellow pages, and you would be able to modify, control and track your leads.
One of the things that women give priority to when choosing to do business, especially repeat business, with an in-home service provider is whether or not they are comfortable letting the service person or salesperson into their home. Letting someone into their home requires a level of faith in that person’s trustworthiness. Once a high level of trust is established, the customer will be more willing to have that person or provider back again because their concerns have been reduced, resulting in repeat business and more referrals.
Have you ever wondered what the secret to internet lead service companies? If so, you’re not alone. In fact, lead generation is one of the most lucrative businesses on the Internet, actually 3rd behind pharmaceuticals and pornography. After all, if the lead companies were generating leads as good as they claim, then they would probably be using their own leads to build their own business.
Your unique selling proposition is a precise statement of why your company is special.
Can you answer the following three questions?
1. What differentiates you and your company from your competitors?
2. Why should I choose to do business with you instead of your competitors?
3. Is contracting with you the clear, inarguably, best choice?
1 – Use Full Color Printing
In the old days full color printing (4 color printing) was extremely expensive. You could pay over $200 /1000 for high quality full color cards. Prices have dropped and you can now get beautiful full color cards printed for about the same price as a plain two color card.
Like testimonials, contractors live and die by their referrals. For some, it’s the only marketing tool they really use to build their business. The problem, however, is most builders leave it up to their clients to “pass the word around”. They never know if their clients are passing the word around…to whom…and if the potential prospect will act on the referral.
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