Get Your Content Out There

We’ve already explained on here that Content Is King, now we need to talk about how to get your content out there.

Have something to say? Get a blog. The quickest way to add content to your website is to write articles. Articles about your business, helpful tips for your readers, or maybe an explanation of a previous project for a customer. Whatever you have on your mind, get it out there. Give your website visitors something they can engage in.

Having a place to share various topics of discussion can open up many possibilities and ideas to write about. Talk about your latest project you’re working on, with some photos of your progress. Give home improvement tips for your readers and customers, or just information about what is going on in your industry, it doesn’t matter, just get it out there.

A blog with a variety of topics will also help your site rank better in major search engines. With blogs becoming a better resource for information, search engines take a close look at blogs and what they are saying. Writing articles about your services that you offer, along with articles that get your potential customer’s attention, helps increase traffic to your site and gives more information about who you are and what you do.

And now the best part, it’s free! Even if you do not have website, you can start a blog at or just to name a few free services that will make content creating as easy as possible.

Footbridge Media can integrate a blog into any of our client’s site and get you started in sharing your topics and ideas right away. Learn more about other services we offer along with getting you set up with a blog by visiting our contractor marketing program page.


Aaron O’Hanlon is a marketing consultant with Footbridge Media , a marketing firm, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry, and to educate, inform and assist contractors on taking over their own online presence.

  • Greg

    Since we added a blog to our website we have seen a lot more traffic enter our site through the blog posts. It really helps us with local searches as well.

    • Anonymous

      Yep. I’ve seen it time and time again. Keeps people coming back to your website too because they new there will be new stuff to see and read.