Share Your Company Process With Customers

Company Process For ContractorsI have always been a strong component in consumer education and home improvement contractors educating homeowners on their services and products.

And at Footbridge Media we have always believed that “Content is King”… So one marketing idea, by providing good content to your site is to outline your company process.

From the moment a customer calls you to when a project is completed. You should be able to have a detailed list that you can provide to your customers and will educate potential customers on your give process.

Your website should be able to educate your potential customer on your complete process right before they contact you. This way they know what to expect when dealing with your company.  For example a good process will start with when they call and schedule the estimate or consultation.  And finish when you provide them a feedback form.

When creating your processes for working with customers make sure to answer these questions:

1)      What happens when I call?

2)      What happens on our first meeting?

3)      What happens during the project or fix?

4)      Once the job is completed how is payment handled?

5)      What should I expect when you leave? Is there any follow up?

Creating a process is not something just for remodeling contractors. Plumbers, HVAC contractors and other service technicians should have a detailed process written out and highlighted in all their marketing materials.

Not every homeowner and potential client understands what the procedure is when dealing with a contractor. By outlining your process and showing this to them BEFORE THEY CONTACT YOU, eases any confusion they may have with working with your company.  So get started today and write down your process, and if you are Footbridge Media client, please email it to us today.  We will even design an infographic which will help detail your own company process.


Aaron O’Hanlon is the CEO and Co-Founder of Footbridge Media, a digital marketing agency, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry and to educate, inform and assist contractors in taking over their own online presence.