4 Quick Tips For Using Social Media


As a home improvement contractor, how are you using social media? Are you even using social media?

Social media gives you another chance to expand your brand’s image in people’s minds. It’s called exposure. If you are an expert home improvement contractor in your field, it provides you with a medium through which to share your expertise with a wider audience. Another facet to this is optimization (regarding search engines). Social media activity allows you, your brand, and your expertise to be indexed, crawled and searchable. The more engagement on your part, the more you will be found.

Keep Things Local

You are not speaking to the entire internet. You are talking to people in your town and the areas that you service. Since you’re focusing on providing the best in home improvement in specific locations, post about things happening locally. Update your followers on recent events and activities happening in the area

Be Active and Engage

Show that you value your clients, both in person and on social media, by engaging with their comments, questions, and thoughts. Mention clients by name to make them feel more “at home” on your social media pages. Asking questions to your followers is one of the ways to engage them and provide your “expert advice”. Regardless if it is product/service you provide, your expertise is beneficial to all homeowners.

The bottom line is social media is a must for the modern contractor. If your goal is to build a foundation on solid business principles, providing quality craftsmanship to the welcoming masses that helps secure your family’s financial future, then social media engagement is a necessary step in the process.

Change Your Content Up Occasionally

Do not always share or sell your company. Discuss local happenings, weather, events, etc. Much like our referral marketing newsletter we send each month, home owners are not that interested in hearing about yourself. Share ideas and latest news and content that is relevant to them. Not just you.

Ask Questions

People love to talk about themselves. Give them the opportunity and they will build your own social media presence. Simply ask questions that people will respond to. You can even ask them to provide feedback to your company or any industry related question and people most likely will respond. Some example questions include:

  • What room would you love to remodel today?
  • What was your worst experience with a home improvement contractor?
  • What is the one thing you would change about your home?
  • What is the one question you would ask a contractor?

Display Your Work

Much like we described last week about individual project posts, share with your followers all of your recent work. Just remember, when doing so please, please use high quality photos. If your photos look unprofessional, how are your clients going to view your company?

I have written detailed articles about managing your own social media account, here, here and here, but if you do not have the time, and want someone to do it for you, then please check out our social media program for contractors.


Aaron O’Hanlon is a marketing consultant with Footbridge Media , a marketing firm, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry, and to educate, inform and assist contractors on taking over their own online presence.