Get Access To Business Tools On Pinterest

I’ve written about best practices for business to use on Pinterest, and now it seems that the image focused website is starting to give businesses more attention. Pinterest has announced that they are starting to roll out a new look, and some business tools for those who have business accounts…so if you don’t have business account….let me explain how to get one, and to get access to some of these new tools.

Getting A Business Account

Whether you have an account you use for business, or need to create one, go to and click the “Join as a business” button.


Then just fill out the information on the next screen, like your Business Type, your Name and the business name…and most importantly, your website, because we’ll verify this so we can get access to some new features on Pinterest….but that’s for later…keep reading.


THAT’S IT! We now have a business account, but we need to verify your website. Look towards the bottom left and click a button that states “Verify Website”.


Now, you’ll have to get your web admin in on this step, Pinterest wants us to download an HTML verification file to upload to your website so it knows you own it. Download that file, upload it yourself if you can, or send it along to your website manager and they can take care of it.


AWESOME! Verified. Now we have a nice checkmark next to our website on our account…and now onto the new features. In the top right corner of the site, there’s a drop down menu that you can hover over, and at the bottom of the menu it says “Switch to the New Look” click on that.


You now have access to a sneak peak of what Pinterest is going to look like here soon. But if you go back to that menu in the top right corner, there’s some new options…and the most important is “Analytics”.


Now that your site is verified, and you have a business account with Pinterest, you can now see who has pinned what off of your website. This is great to keep track of what’s popular on your site, and you can tell some of your biggest fans so you can connect with them and interact with them as well.
So keep pinning…and now with a business account, there will be new features released only to businesses so keep your eyes peeled in the future. Happy pinning!


Aaron O’Hanlon is the CEO and Co-Founder of Footbridge Media, a digital marketing agency, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry and to educate, inform and assist contractors in taking over their own online presence.

  • Brian Caspe

    The tool I like for managing and automating my Pinterest account is PinPinterest com. It has got me about 55k followers in the last 7 months.
    PinPinterest is free for all, runs online, sets up fast, has Pin Scheduling and Speed control features. The mobile optimised website lets you have access to your account anytime and from any device.
    Its intelligent algorithm pins only content relevant to my business, thus keeping my boards clutter-free… The ads are a bit irritating, but that’s okay..its like a small price you pay for the excellent tool :)
    Its truly the tool of the future.