Introduction to Instagram For Contractors

Instagram For ContractorsThe Instagram photo sharing app for iPhones and Android phones has been around for a few years, but is still considered fairly new in the social networking world. And with the release of the new web profiles for Instagram accounts, I thought it was time to introduce getting started with Instagram for your business.

First, always remember that it’s a mobile app.

Instagram is designed to share photos that have been taken with a camera on your mobile phone. Posting photos to your instagram can only be done from a mobile device that supports it, and there are ways to take photos from a higher quality camera and post them to your instagram account, but it’s advised not to, as people are expecting quick cameraphone shots.

Second, Instagram can be an easy way to share photos to other social networks.

After you take a photo, and do some quick editing to the photo by adding a cool filter, there’s options to share this photo not only to your Instagram following, but to your other social networks you’re on, such as Facebook and Twitter. It’s no secret that people love photos, the visual aspect and attention that photos have are powerful, and it’s great to have an app that makes it easier to share to others.

Lastly, it’s not all about business.

It’s great to share photos of your finished work, or projects you’re currently working on…but keeping it personal can be a wonderful thing to get your followers to feel more connected with you. Sharing your commute to work, your family, or maybe some event you’re taking part of in your community to name a few ideas. It’s great to be about your work, but a little personality in there every once in awhile can make all the difference in someone feeling comfortable to pick up the phone and call you when they need your service.

I bring up Instagram as a valuable network to try out for your company now because it’s growing, fast. It now has more mobile users than Twitter, and with the rise of smartphone usage amongst your potential customers, it’s important to reach out to them where they are. And I also bring it up to try to get you to take more photos. It’s important to let your loyal customers know what you’re up to….or for those who don’t know you, but want to see your work…Instagram can be an easy way to have a collection of quick and frequent snapshots of what you’re doing. Try it out…and see how it works for your company.


Aaron O’Hanlon is the CEO and Co-Founder of Footbridge Media, a digital marketing agency, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry and to educate, inform and assist contractors in taking over their own online presence.