Two Simple Facebook Marketing Tips

If you have friends and supporters of your company that have befriended you on your personal Facebook profile, you most likely have thought on how to get them to move over to your official company page. Here’s just two quick tips on letting them know about your Facebook page. Some of you have already been doing this, but for those that aren’t sure how to get the word out of your Facebook page, this is for you.

Share your company page with your entire friend list

Towards the bottom of the left column of your company facebook page is a little “share” link that can be very useful in promoting your page to your friends. Clicking that will open a box that you can type something up about your company page, and encourage your friends to like and support your company. This way, you can give very specific instructions to like your page and will be a great way to  advertise your page to people that do not know you have a company facebook representation.

Share a story from your company page with your friends

This, I find the most effective way to draw people on your company page, as it feels a little more subtle. For every status, link, article, note, or anything else that is posted on your company facebook page, there is a “share” link underneath it that you can click. You’ll be able to share specific content from your company page to your friends. And maybe you can let them know that information is posted on this page that you’re sharing from often….letting your readers understand that your company page is not only being updated often, but it’ll also be updated with information that they would be interested in.

I want to mention before I end, that it’s important not to “overshare” as I like to call it. Sharing every single update from your company page to your personal facebook friends can have bad consequences. For one, it can come off as being too self-promotional, and two, it gives people a reason to not like your company facebook page, because they can get the same information from you, as they can your company page. About 1-3 times a week would not be oversharing, but a good balance for you and your friends.

Also, get your employees to do this. They have friends and family that would benefit from your services when they need it, right? It’s very helpful to have employees that believe in the work you all do everyday so let them know what they can do to help.


Aaron O’Hanlon is the CEO and Co-Founder of Footbridge Media, a digital marketing agency, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry and to educate, inform and assist contractors in taking over their own online presence.

  • JHC

    Thanks for the tips Dano. I like sharing a story, great for contractors that like to document their projects. We get to show them off! 

    • danohart

      Thanks! I had two contractors call me last week about this…so I thought I’d do a little write up.

  • Jimmy

    Hi Dano, I like this article.  As soon as I’m done typing this I’m giving it a try. Thanks, Jimmy Li Puma

    • danohart

      Ahh that sounds great. I hope you find it worthwhile. I’m going to guess there are friends you have that would be more than happy  to like your company’s facebook page.

  • ambreen11

    This is simple post with effective information out there. Facebook marketing is increasingly getting into blogs and websites. Social media channels such as YouTube and Slideshare also havefeatures which allow you to. Perfect just what I was searching for!