Social Media For The Anti-Social Contractor (Part II)

In yesterday’s post about managing your own social media, we discussed the 3-3-3 plan on what to post in the morning as your first post of the day. Today, we are going to discuss what the best options for the afternoon posts are. Of course, you can always stray away from this model, and it is sometimes strongly suggested, to post some interesting company news like:

  • Client testimonials
  • Employee birthdays
  • Completed project photos

But of course, you do not have those every day, and you still need to post those 3 posts per day on your social media pages. Here are some ideas and links to use for your afternoon posts:

Recipes – Its afternoon and many people are already thinking about dinner. Post a recipe in the afternoon. Here are some sites that you can use, or even better post some of your employee’s favorite recipes and meals, or some local and regional dishes:

Remember: Always ask a question when posting on your social networks. Some good questions for this topic would be:

  • Do you have a better recipe?
  • What is your favorite dish, dessert, chili, etc?

A Picture Says a Thousand Words

Some posts can simply be photos. This is simple to do, as uploading a photo is much more easier then having to type or share some information. Some ideas for afternoon photos include:

  • Photos of your office
  • Photos of your employees
  • Photos of what projects you are working on
  • Photos of a tech on the latest project service call (How Bad Is It?)
  • Photos of a tech with a homeowner’s pet (Social media people love pets)
  • Photos of something local, i.e. landmark, restaurant, etc.
  • Photos of silly things. Some great sites for this include:

Simply posting a photo and asking an question to interact will definitely increase your social media presence and engage customers with you.

Provide The Simple Home Tip

This is where your expertise comes into play.  Include topics and short tips that homeowners would find interesting. This would include money saving tips, health, consumer, and even do-it-yourself pointer, like how to repair damaged wallpaper for under two dollars, how to have the greenest grass in the neighborhood, how to get rid of hiccups fast, and how to get your home ready for winter.  Research has shown that these are the exact type of topics that people will find interesting, and probably react to. If you cannot come up with your own “simple home tips”, there are plenty of sites that you can use for inspiration:

But as a home improvement contractor, you should be able to come up with some Do-It-Yourself tips that you can post. Education to your client base is always a good thing.

That should provide you enough information for ideas and posts for your afternoon posts. Once again, if you have any company information, or local news, then always post that.

Tomorrow we will discuss the late afternoon posts, which should include employee participation, local news and more.

As always, if you believe that managing your social media is too much or if you have any questions, please feel free to contact us or check our own social media management program.


Aaron O’Hanlon is a marketing consultant with Footbridge Media , a marketing firm, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry, and to educate, inform and assist contractors on taking over their own online presence.