Social Media For The Anti-Social Contractor: Part IV – Who Is Managing This Ship?

When it comes to social media management, it is very important to have one person in the office manage the overall management of your social media. That is not to say to have everyone contribute, but one individual should manage the overall of your social media strategy.  Find someone in your office that is:

  • Already using social media on a daily basis. You know the person. That person that posts their kids photos, comments on every news article and TV show.
  • They should have a positive and optimistic personality
  • Have 30 minutes or more a day to dedicate to your social media program
  • Have complete understanding of your company missions, services, products and customer service procedures

The person who manages your social media does not have to be the owner of the company, or head of marketing, but they should be someone you can trust.  They should be able to engage with people who post on your social media sites, as well as contribute to local pages and provide responses on their pages in order to generate interaction.

This Does Not Mean That There Is Only One

Besides the social media manager who will spend 30 minutes a day setting up your 3-3-3 plan and engaging and responding to local pages as well, it should be a company policy that you allow all your employees admin and rights to post within social media.

Of course if you are worried about this, you should create a social media policy on what they can post and what not to post, but since you are a home improvement contractor, it is great to get constant interaction and updates from the field. Allowing your technicians and project managers access to your social media pages gives them a plethora of ideas to post on daily basis. This can include:

  • Detailed photos of projects they are working on
  • Videos of customers directly from their home
  • Testimonials that are basically instantaneous tagged directly from the location they are working at
  • Photos of service calls with exact problems, i.e. Has anyone seen a worse furnace?
  • Photos of local spots or landmarks your technicians are passing or working at

Having your own technicians and project manages associated with your company’s social media is only going to grow your network and definitely increase your lead flow for your company.

So at the end of the day, every employee of your company is responsible of your overall social media strategy with one dedicated person managing the overall navigation.

Please feel free to share your social media strategies or any questions you have about social media management on our facebook page.


Aaron O’Hanlon is the CEO and Co-Founder of Footbridge Media, a digital marketing agency, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry and to educate, inform and assist contractors in taking over their own online presence.