Why Are Contractors So Obsessed With ROI in Social Media?
Since we launched our social media marketing service, the pricing, management, and how to measure the success of the service for our clients have been a debate. It is easier with our other services, as we can tell how many leads our contractors are receiving. This becomes difficult when it comes to social media. There really is no way to measure your ROI (return on investment) in regards to social media.
Instead of fretting over the ROI of your social media activities you need to look at a better metric that displays the actual success of the marketing tool. For example, you need to look at conversions and action that appears when you engage within social media. For example:
- How many people are responding to your posts?
- How many likes, retweets, etc. do you receive for each post?
If you are able to track this information, then you have enough data to allow you to see what type of posts or action generates the best results or conversions. You can then track conversions to possible leads. Don't fall into the trap that the number of followers equals the success of your social media marketing. Successful social media is about interaction and engagement with your past and future clients.
If you are able to track this information, then you have enough data to allow you to see what type of posts or action generates the best results or conversions. You can then track conversions to possible leads.
About Aaron O'Hanlon
Aaron O'Hanlon is the CEO and Co-Founder of Footbridge Media, a digital marketing agency, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry and to educate, inform, and assist contractors in taking over their own online presence.