CONTRACTOR MARKETING SPECIALIST- CONTRACTOR WEBSITE PROFESSIONALS!
Footbridge is a professional contractor marketing firm dedicated to providing the best solutions for our clients.
We don't offer cookie cutter, one size fits all marketing solutions. Instead, we invest the time and effort to get to know your company, your business and your goals We are dedicated to providing the best in all contractor marketing solutions from simple business card designs to complete website management. [...]
Google Adwords Program Launched by Footbridge Media
Pay per click (PPC) advertising is one of the easiest and fastest ways to generate traffic to your website. Google Adwords is Google's PPC platform and due to Google overwhelmingly dominate share of Internet search, the largest platform to operate a PPC campaign within. Footbridge Media has strived to provide an unmatched level of customer service and deliver results. [...]
Social Media For Contractors
Today, social media is playing a bigger role in how homeowners make decisions about whether to use a contractor or not, or what contractor to use. Social media provides a platform for everything from their initial research to asking for a referral from a trusted source to reading reviews about your company. At Footbridge Media, we understand the importance of social media, but also know that our clients are too busy running their business then to spend time tweeting, posting on Facebook and managing their entire social profiles. That is why we have created a monthly add-on program only offered to Footbridge Media Clients in good standing. Read More About Social Media
Latest Contractor Marketing News
The last turn of the wrench and fall of the hammer may mark the end of one transaction, but it’s not the end of that client. Even when the job is done, that client remains a wealth of information, referral business, and continuing business. It’s important to not let your past client list gather dust. Believers of the Pareto principle, also known as the 80-20 rule, know that 80% of your sales come from 20% of your clients. So while getting new customers is always important, the cultivation of previous leads who already have had positive encounters with you should not be ignored.
I know many home improvement contractors wish to go back to the day where buying the largest ad in the yellow pages was enough to keep their lead flow going. But the days of spending more $$$ to generate more leads is over.
With the aggregation of sites like Houzz,Facebook and Google+, home improvement contractors now, more than ever, need to be active in their own marketing. Social engagement is imperative when it comes to your online presence. Simply creating these accounts does not help your online presence. You need to be active on them to ensure that your business is relevant in the social sphere. Listed below are 5 reasons that every home improvement contractor needs to have an active social media presence today: