Top Ten Contractor Door Hanger Marketing Tips

For most contractors door hanger marketing offers great value and potential when working within a job area, especially since it is an oft-ignored direct-marketing medium. It shouldn’t be! Door hangers are automatically set apart from other junk mail since they’re next to impossible to ignore, and they’re extremely cost effective to print and distribute, so it’s no wonder that door hangers often achieve a high response rate. When done correctly, door hanger marketing can quickly become a staple of any campaign strategy.

Listed below are the top marketing ideas you need to focus on when handing out doorhangers.

  1. Plan ahead and create a specific purpose for your door hanger campaign – as big an idea as possible to grab people’s attention. Build value into your message and don’t be typical or boring. If you are doing a bathroom remodeling project in the area, it may be beneficial to simply focus on bathroom remodeling.
  2. Your door hanger should be eye-catching, so be sure to include high-quality photos or other striking images, graphics and colors.
  3. Keep your message simple. It is still a door hanger, after all, not a brochure or booklet. Pretend that every word you write is costing you an extra $100 when coming up with content on a door hanger.
  4. Short, bold headlines work best. Avoid jumbled information. Avoid promoting your company name in the top of a door hanger. The focus of the headline on both sides, should be what you are offering the company.
  5. Create a deadline. Since most door hangers are associated around a current project you are working on, it may be beneficial to create a an actual offer that has a deadline.
  6. There are two sides to every door hanger, so make the most of them both. One side should have the biggest, boldest photos and colors. Think of it as a poster. The other side should carry your offer, contact information and other details.
  7. Go for high-quality, full-color, glossy printing. These have the most impact.  All door hanger marketing services offer this, and improve technology has brought down costs.
  8. Encourage quick action. Give customers a good reason to act now, perhaps a fast action bonus with a deadline.
  9. Door Hangers are easy to redeem. If you’re asking your customers to bring your door hanger into your storefront or contact you for a special discount, all they have to do is show up with the door hanger. Or you could include a special tracking code with each card mailing. Just ask recipients to give it to the operator when they place a telephone order.
  10. One of the most effective door hanger formats simply lists a few benefits of a product or service on the card and tells the reader to where they can get more information. This makes them ideal for generating traffic to a web site.

Regardless of what tips get you excited above, the main concern is that every job you are on, you should be giving out door hangers to the ten houses around that project, regardless if it is a complete room addition project, replacement windows or a HVAC tune up. Door hanger marketing works.

If you are looking for door hangers for your company, please make sure to check out Contractor Door Hangers.

About 

Aaron O’Hanlon is a marketing consultant with Footbridge Media , a marketing firm, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry, and to educate, inform and assist contractors on taking over their own online presence.




  • Mike

      Excellent idea- I did it when I first got in the business, but have gotten away from it since. Thanks for the idea!  Mike @ Bullseye Remodeling, St. Paul, Mn

    • Anonymous

      Great! That’s good to read. That’s what I was hoping for out of this article. Glad you got some usefulness out of it.

  • http://profiles.google.com/daceymathers Dacey Mathers

    There is lot of difference between door hangers and every door direct mail.Door Hangers are easy to redeem. If you’re asking your customers to
    bring your door hanger into your storefront or contact you for a special
    discount, all they have to do is show up with the door hanger.

  • http://profiles.google.com/daceymathers Dacey Mathers

    Every door direct mail program is specially designed for the small business group where small business group but door hanger  are not so effective

  • maria jose

    Every Door Direct mail is a most famous marketing tool among businessmen.One of the benefit of EDDM is that there is no postage permit required and also no need of mailing list in this program.

  • maria jose

    All the tips are very beneficial for those who are  utilizing door hanger method for advertizing purpose.If you are following above mention tips then it could be a best advertising method for your business.

  • maria jose

    Using best marketing strategy for your growing business is very necessary since there is intense competition in the market. This article mention helpful tips if you are using door hanger method for marketing purpose.Thanks for such a wonderful tip on door hanger marketing strategy.