Social Media Tips for The Anti-Social Contractor (Part I)

social media tipsIf you are like me you hate social media… I have no use to share my personal business, nor my children for that matter, my dietary needs or how adorable my 2 year old looks in her pajamas, but I do understand that much like any other business opportunity, you market where the people are. And the people are online, at these social media networks.

Just ask your wife, your teenage son.

They are there, and thus your business should be there as well. So, much like every new technology that comes about, you need to utilize it, need to contribute, and you really, really do not want to….

I understand. I feel your pain.

What I am going to provide you are simple ways to manage your social media company page without having to fret or wonder on what to post and what you believe is important. Though “being personal” is always the best option, this series will give you an automated way to manage your social media presence with minimal effort.

Most home improvement company pages, i.e. Facebook and Google+  are boring and no one engages with them because all they do is ramble about themselves or industry specific news . What you may find interesting, trust me, your clients do not.

Another problem that is being seen is that many home improvement contractors are just simply posting one continuous sales pitch, which will cause people to really avoid your company. Not only is this type of social media perceived as a crass attempt to sell your services, it can actually tarnish your online reputation.

Engaging in your own social media program is much like our clients who use our Rocket Referral Program.  Provide information to your audience that interests them and they will engage with you. Avoid sales tips and industry information, but instead engage your audience with what they want to hear and find out about.

Listed below are enough ideas, information and tips to keep your social media campaign current and up to date and deliver maximum interaction with your audience.

The 3/3/3 Plan

  • 3 posts
  • 3 times a day
  • 3 hour increments

For social media it is suggest that you post on your networks a minimum of 3 posts per day in 3 hour increments. This way you are posting morning, afternoon and evening, when people may be looking at their own social media page.

Through this course, which I will continue later, we have found a list of sites and information that can help you post throughout the day and still not have to reveal any personal information.

Listed below are some ideas that you can use for your first post of the day:

  1. Day Of The Year There are many sites out there, but for some reason someone decided that each day of each year is dedicated to something or other. This is a good idea to simply post what that day is, along with a photo, and ask your audience what they are doing for the day. (MAJOR TIP: Whenever you post something, always end the post with a question) A good website for finding out the Day of Year is http://www.daysoftheyear.com/
  2. What Happened Today: A brief post on the history of the day.  Provide information of what happened on that actual date. You can use all the major events, some obscure ones, or even ones that pertain to your location or industry Some good sites to get information include:
    1. This Day In History:
    2. http://www.datesinhistory.com/
    3. http://www.historynet.com/today-in-history

These two ideas should be able to cover your morning post that you do. Tomorrow we will discuss your afternoon post and what should be posted, along with some ideas on integrating your employees into your social media campaign.

Of course if you don’t even want to bother with this, you can check out our own social media prorgam

About 

Aaron O’Hanlon is a marketing consultant with Footbridge Media , a marketing firm, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry, and to educate, inform and assist contractors on taking over their own online presence.