What is Display Advertising?
Display Advertising is the use of graphical advertisements to market your company across the Google Display Network. No doubt you have seen graphic ads for companies placed throughout website you visit while on the Internet. These ads are known as display ads and can be a powerful tool to market your company to your relevant audience. Display advertising example below:
How Does Display Advertising Work?
The first step is the creation of display advertisements in various size formats. Certain websites only allow for the display of certain size ads to fit within their website design. Once the advertisements have been created, your campaing needs to be constructed in a way such that the ads are only going to be displayed to a relevant audience to avoid unproductive clicks. This is done in several ways.
Geo-Targeting
First, display ads can be geo-targeted such that they will only display to users that are within your service area. Meaning, if you are an electrician based on out Denver, your display ads will only be served to those surfing the internet from a location based in an around Denver. This area can be customized to your service area.
Contextual Targeting
Keywords and themes can be used to find best placements for your message across the Google Display Network. If you offer pluming services, you might choose the keywords 'drain cleaning' and be showcased on handyman blogs or home improvement websites. This put your ads in front of an audience that's in need of your business and more likely to take action.
Placement Targeting
If there is a specific website on the Google Display Network that you really want to showcase your ad on, this can be done via placement targeting. Placement targeting allows you to put your message on the websites you think are the best match for your business. You can even block your ads from sites you don't think are relevant.
Remarketing
Remarketing within the Display Network allows you to communicate with people who have already visited on your website as they browse the other web pages in the Google Display Network. This powerful technology lets you match the right people with highly relevant messages for effective results. Click here to learn more about Remarketing.
How Do I Get Started?
Easy. Simply sign up by clicking below. Upon sign up, you will receive the Footbridge PPC Program start up package at the email you provide during the sign up process. Once we receive that package back from you, we will stat building your campaigns.
How Much Does it Cost?
The Footbridge PPC Program is only $225 per month and includes all of the services listed here. Plus, for a limited time the first month of service is only $49. As always with Footbridge, there are no contracts, no sign up fees and no campaign build out fees.
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