Contractor Blog Marketing
Search engine friendly blogs have become one of the most important online web tools that are generating a tremendous amount of traffic and web site exposure from search engines and targeted visitors. Active blogs drive targeted traffic to web sites as a result of the search engines listings they create. Additionally, tons of targeted online web visitors and readers look for blogs related to subject matter they have an interest in knowing more about.
Our contractor marketing consultants will create a blog for you to manage, as well as allow the consultant to add and update marketing to your website. This blog is where home tips, latest projects and any company news can be promoted for your company. If you do not provide any content, our marketing consultants will routinely add blog posts for you.
LATEST CONTRACTOR MARKETING ARTICLES ON BLOGGING
Home improvement contractors have a lot on their plates day to day. Between servicing existing customers, building new clientele, cultivating a referral base and many other aspects of growing a business, it’s amazing there is still time for actual work. During those precious moments at the office, while catching up on paperwork, the conscientious contractor does his due diligence on the best strategies employed to obtain a steady inflow of projects. In that time you’ve all seen in mentioned, heard it talked about, this thing; Blogging. But that is an easy topic to set aside in the recesses of the mind for future enquiry. After all, you’re a builder not a writer. Your hands craft wood and steel into shapes and functional improvements for homes, and they are full enough with that.
The most important quality in a successful home improvement blog is to write good quality content. And as an owner of a home improvement company, I am going to assume that you are the expert when it comes to the services and products you provide. So the best solution is to simply share some of the expertise with your audience. Yet due to time constraints or “fear of writing”, I see many contractors avoid writing blog posts.
I have noticed that many of our contractor clients have begun writing their own blog posts. I strongly encourage this, as it helps educate your clients as well as a potential use for search engine optimization. When you are a home improvement contractor, blogging can create what marketers call a “buzz”. Lots of homeowners all around the world are going to be able to access your content. Take the time to avoid publishing anything that might embarrass your company. Proof read, spell check and then proof read again. Make sure your blog posts will reflect positively on your company. The internet has a terribly long memory. Once you post your blog out there you may never be able to get it back. Listed below are some quick blogging tips that you can use to make your blog a success: