Marketing For Home Remodeling Contractors
Marketing is the lifeblood of your business. Without marketing there can be no prospects, no appointments and no projects. Marketing is what makes the register ring. In order to be truly successful in the remodeling business, you must be a marketing expert. You can be average at everything else, but if you use marketing, you will make a ton of money.
The sad truth is that 90% of remodelers do not understand basic home improvement marketing concepts. The average remodeler looks at what others in the industry are doing, and copies it. That would work if the items copied were successful. But often times, the remodeler marketing tools copied do not work.
So how do you avoid this trap?
Use proper remodeler marketing tools. And the best ones are the most basic. One trick is to get ideas from other industries. What works elsewhere usually will work for remodeler marketing as well.
Another trick is to test every remodeler marketing tool you use. Test small to see if the tool actually works, then track your results. And keep tracking continuously.
Footbridge Media provides several marketing tools for remodelers
Top remodelers know that you must always keep marketing. Even when you have more projects than you can handle. Because when you stop marketing, you stop adding to your pipeline, and eventually you will not have any clients nor projects. So always keep marketing.
Footbridge Media is your solution provider. We can provide your business with the marketing tools you need for success, from corporate identity, to advertising and marketing, to web development, through printing services, while meeting your objectives, schedule, and budget. Let us become your marketing arm and drive the business that you need.
What Home Remodeling Contractors Are Saying
I can see by the analytics that the site is holding prospects 10-fold compared to the old site. Bounce rates used to be 75% or more. Now they are 35% or less. Average pageviews were 1.4 or so. Now pageviews are averaging 6-7 with a high of 35! Never had a 35 before. And it’s making my phone ring. All in less than 30 days.
1) For quite a few years now we knew we wanted a website but we had no idea where to even start. We had a lot of ideas churning in our heads but never got off the starting line. Somewhere Jim came across Footbridge Media during the summer of 2005. What an absolute godsend! We liked the package that Footbridge offered and signed up in September 2005.
2) We are really fussy about the projects our company works on and building our website was no different. Our marketing consultant made the whole thing come together like clockwork. When dealing with him he makes us feel like we are his only client and he is there for us at any given moment. His knowledge and talent surpass all others. What else can we say about our marketing consultant-it is a good thing we are done having kids or we would have to name one after him!
The websites that our local competitors operate are really amateur compared to what our marketing consultant put together for Norman Construction. As proof our search engine placement pretty much smokes anybody else in our market. While building our website, we made change after change after change. Our marketing consultant was very patient with us and offered many ideas and suggestions which really helped us.
The newsletter that we receive each month from Footbridge is simply icing on the cake. We published our own in-house newsletter for several years but it got to be like pulling teeth writing articles and assembling it. Now we simply add a few items to the ‘Around The House’ newsletter template and we are off to the races. The time this saves us is better spent pursuing new leads and signing up additional clients.
You absolutely cannot beat their service, quality and price for a custom website, a custom newsletter, press releases and everything else you receive. We will go out on a limb here and say: You are a total IDIOT if you do not sign up with Footbridge today! It was the smartest thing we’ve done in a long while. We almost have to pinch ourselves to make sure we are not dreaming.
GREAT WEBSITE & OPTIMIZATION: We have been with Footbridge Media since 2005 and have never regretted that decision. Since recently updating our website and optimizing it, our leads from Google searches have increased dramatically! THANK YOU for the awesome new website & the great optimization, and as always, the services you offer…many of our clients love the monthly newsletter.
I’m a small business owner in construction, not a website/internet guru. It becomes abundantly clear within the first few months/year in the business that if you want to grow, you need to know how to market yourself to the masses. If you’re anything like me, you have limited budget for marketing. There’s very little “extra” left after we pay all of the overhead/costs of running the business. Maybe you did what I did, which is get your own website up and running and spend days and weeks and months working on the SEO. I built, re-built and reworked my own website more times than I care to remember. Never really getting any positive outcome. My site was in obscure existence, lost in the ocean of internet traffic. I knew something had to be done and I knew it was going to cost me an arm and a leg.
I spoke to 3 or 4 website designers/SEO companies. They all talked and made promises. I racked my brain for months, having heard all the stories of disappointed small business owners that lost thousands and got no results.
Then I did something really simple. I went to Google and I typed a number of keywords that I wanted to be found under. 2 companies kept popping up, over and over again. I tracked down and found out who is managing their SEO. That’s how I found Footbridge media. I was ready to pay thousands to get in on their expertise. To my surprise, they offered a very low/manageable monthly payment. I was instantly sold. If they can do for me what they did for those other companies, I would be the happiest small business owner this side of the 49th. It’s been only 2 months, but the results I have gotten are nothing short of AMAZING! I highly recommend Footbridge media to anyone. I was spending hundreds a month on CPC and getting very few calls. Since Footbridge media built my site, my conversion ratio is THROUGH THE ROOF! Not only are people loving my website, but I’m already being found ORGANICALLY for a ton of relevant keywords! Aaron and his team are doing something truly amazing and I cannot thank them enough! Bravo gentlemen, you have literally saved my business!
Recent Remodeling Contractor Client Launches