Marketing For Roofing Contractors and Roofers
Marketing is the lifeblood of your business. Without marketing there can be no prospects, no appointments and no projects. Marketing is what makes the register ring. In order to be truly successful in the roofing industry, you must be a marketing expert. You can be average at everything else, but if you use marketing, you will make a ton of money.
The sad truth is that 90% of roofing contractors do not understand basic roofing marketing concepts. The average roofing contractor looks at what others in the industry are doing, and copies it. That would work if the items copied were successful. But often times, the roofing marketing tools copied do not work.
So how do you avoid this trap?
Use proper roofing marketing tools. And the best ones are the most basic. One trick is to get ideas from other industries. What works elsewhere usually will work for roofers marketing as well.
Another trick is to test every roofer marketing tool you use. Test small to see if the tool actually works, then track your results. And keep tracking continuously.
Roofing Marketing Types
There are a few different types of marketing roofing contractors use. The first is consumer marketing. This is directly aimed at attracting people in the market to get new clients. roofing marketing tools for consumer marketing are: Direct marketing with letters and postcards, TV, Radio, and print ads.
The second type of roofer marketing is aimed at other businesses. Home Builders and construction companies are great sources of getting new clients. Referrals from other businesses are also great income producers.
Footbridge Media provides several marketing tools for Roofing Contractors.
Top roofing contractors know that you must always keep marketing. Even when you have more projects than you can handle. Because when you stop marketing, you stop adding to your pipeline, and eventually you will not have any clients nor projects. So always keep marketing.
Footbridge Media is your solution provider. We can provide your business with the marketing tools you need for success, from corporate identity, to advertising and marketing, to web development, through printing services, while meeting your objectives, schedule, and budget. Let us become your marketing arm and drive the business that you need.
What Our Roofing Clients Are Saying!
Footbridge Media is the way to go! I have used Footbridge for going on 2 years now. I must say that they supersede the remark ” the best bang for your buck” when it comes to website work. Also the service and customer relations are un touchable in the industry! They treat you as if you are their only client in which they have many. I have recommended them to a few other contractors who also are very pleased. You will not go wrong with Footbridge Media.