Marketing For Roofing Contractors and Roofers
Marketing is the lifeblood of your business. Without marketing there can be no prospects, no appointments and no projects. Marketing is what makes the register ring. In order to be truly successful in the roofing industry, you must be a marketing expert. You can be average at everything else, but if you use marketing, you will make a ton of money.
The sad truth is that 90% of roofing contractors do not understand basic roofing marketing concepts. The average roofing contractor looks at what others in the industry are doing, and copies it. That would work if the items copied were successful. But often times, the roofing marketing tools copied do not work.
So how do you avoid this trap?
Use proper roofing marketing tools. And the best ones are the most basic. One trick is to get ideas from other industries. What works elsewhere usually will work for roofers marketing as well.
Another trick is to test every roofer marketing tool you use. Test small to see if the tool actually works, then track your results. And keep tracking continuously.
Roofing Marketing Types
There are a few different types of marketing roofing contractors use. The first is consumer marketing. This is directly aimed at attracting people in the market to get new clients. roofing marketing tools for consumer marketing are: Direct marketing with letters and postcards, TV, Radio, and print ads.
The second type of roofer marketing is aimed at other businesses. Home Builders and construction companies are great sources of getting new clients. Referrals from other businesses are also great income producers.
Footbridge Media provides several marketing tools for Roofing Contractors.
Top roofing contractors know that you must always keep marketing. Even when you have more projects than you can handle. Because when you stop marketing, you stop adding to your pipeline, and eventually you will not have any clients nor projects. So always keep marketing.
Footbridge Media is your solution provider. We can provide your business with the marketing tools you need for success, from corporate identity, to advertising and marketing, to web development, through printing services, while meeting your objectives, schedule, and budget. Let us become your marketing arm and drive the business that you need.
What Our Roofing Clients Are Saying!
Footbridge Media is the way to go! I have used Footbridge for going on 2 years now. I must say that they supersede the remark ” the best bang for your buck” when it comes to website work. Also the service and customer relations are un touchable in the industry! They treat you as if you are their only client in which they have many. I have recommended them to a few other contractors who also are very pleased. You will not go wrong with Footbridge Media.
Good company that has the most incredible response time. They are professional, proficient, knowledgable and on top of their game.
Why Roofers Need Online Marketing
Every homeowner has a roof, meaning that, at some point, every homeowner will need a professional roofer. As a professional roofer, you have the skills to provide homeowners with the roof work they need. But you can do so only if they are aware of you!
If you are a roofer and a business owner, you understand the importance of advertising. There are many ways you can get your business out there: billboards, fliers, commercials, etc. All of those methods are great for bringing your business to the public’s attention, but they aren’t always the most immediate methods around.
And make no mistake: We’re in the Digital Age. Immediacy is key not just to any business but anything. People are just too impatient to wander around the world, hoping to find the billboard or flier that will direct them to a roofing business or anything else they need. People want information just as soon as they realize they’re lacking it, and in the Digital Age, the most immediate way for people to get any information is online.
So for you as the owner of a roofing business, an online presence is invaluable. Yes, people need your services, but if they don’t know you exist, they won’t be able to use them. To make the impatient Digital Age masses aware of your company, you need a strong online presence. And how do you get a strong online presence?
Why, with the experts at Footbridge Media! If you lack an online footprint, just contact us, and our team of experts will handcraft a website just for you, so soon you can be enjoying the many benefits that come with having an online presence.
Keeping Your Roofer Marketing Message Up To Date
Your customers have a need: roofing. But times, tastes, and technologies change. What customers wanted last year isn’t what they want this year, and if you aren’t able to keep up with these changing tastes and times, your company could soon be past tense in a world that’s present.
One of the best features about the Internet is that is has facilitated communication in a way that no technology has ever done before. While print has certainly made a name for itself as the grandfather of informational disbursement, it can’t hold a candle to the communicative immediacy that the Internet can offer. And a roofer, you must understand fast communication is invaluable.
And what makes it so invaluable? Why, its ability to allow your customers to TELL you what they want WHEN they want it. Without fully and immediately understanding your customers’ roofing wants and needs, you risk making your company outdated and helpless to your clientele.
Don’t let that happen. With a website built by our roofer marketing pros, you can ALWAYS open the communicative channels between your customers and yourself, as we will provide your site with a “contact us” section that allows customers to let you know what they need, no matter the time of day or night.
Understanding How Your Roofer Marketing Changes With The Seasons
As a roofing expert, you understand that people’s roofing needs change throughout the year. Leafy buildup in rain gutters isn’t as big of a problem in the spring as it is the fall, rainfall isn’t quite as constant in the winter as it is the summer, and so forth.
Customers might be aware of this on a latent level but perhaps not at a very conscious one. They just know that they need to call a professional to get all the leaves out of their gutters. The fact that it’s fall might not correlate with them.
But you can correlate these changes FOR them, letting them know that there’s a problem they need addressed and that you’re the roofing expert to address it! And just how can you do this correlating?
With a website built just for you, you can update your public information to reflect your services and their ability to change with the seasons. While letting customers know that there is potentially a problem they might need to have addressed based on the time of year, you will also advertise your most relevant services for the time of year.
Your business is always the same: roofing. But customers’ needs do from month to month. Don’t let your business come off as immaterial because customers don’t know whether you can provide the services they need based on the time of year. With our expertly developed website, you can always advertise your most relevant work for the season thanks to our search-engine optimized writing that will garner Google clicks with pertinent keywords.
Don’t let your business become irrelevant just because of the time of year. With a search-engine-optimized website, you never will!
Continual Roofer Marketing Assistance & Suggested Updates
The seasons aren’t the only thing that change and affect your business. Times, tastes, and technologies ALSO change, and if you are unable to keep up with those changes, your roofing company could soon collapse.
For your roofer business, it’s imperative that you keep up with the times. And to keep up with the times, it’s imperative that you stay closely connected to the online world, as that’s where the most instant communication regarding changing times happens. If you want to stay connected in this way, then you need a strong online and social media presence. Why is that?
It’s because your online presence doesn’t just send information; it also receives it. As a roofer, you need to stay on top of what technologies, styles, prices, materials, and so forth that customers are clamoring for nowadays. And the best way to get that information?
Right from the horse’s mouth . . . Which is to say, right from the CUSTOMER’S mouth. With a strong, active online presence, you can create for yourself a place for this relevant information to find you. And as you open the communicative channels between yourself and your customers, you can allow them to tell you directly WHAT they need and expect from their roofing companies. And just the same, you can use your website as a platform to advertise the fact that you are keeping pace with the times.
Referral Marketing Tools for Roofers
Referral marketing has always been a great way for any business to garner more clients. You get a leaky roof, so you ask your neighbor who had some roof problems a couple years back what company he used, and he tells you, so you use the same guy. Just like that, word of mouth generated more business for that company.
While referral marketing has always been a great way to get more customers, it alone isn’t sufficient to keep your business thriving in these fast-paced, impatient Digital Age days. You certainly can’t beat the benefits of happy customers who tout your services until other people decide to try them themselves, but people are simply too impatient to ask their friends individually what roofing company they recommend. When the roof is leaking, they just want the Internet to bring a top-quality roofing expert right to their attention.
All this isn’t to say that referral marketing isn’t good. On the contrary, it’s EXCELLENT for your roofing business. However, it alone isn’t enough to get your company to thrive nowadays. For that, you need to combine the reliability of referral marketing with the instantaneousness of the Internet.
There’s a really great feature that the Internet offers: It’s called the “share” button. With this button, people can perform referral marketing en masse. If they use your company and are happy with the results, they can just tweet it or Facebook share it, and like that, all of their friends, family, and followers are cognizant of your company and the quality roofing services it can offer.
Referral marketing is great, but we’re in the Digital Age now. People are too impatient to rely on word of mouth to get what they’re looking for. Instead, they’d rather have the Internet bring you to their attention. And with the right roofer marketing program, your company can be at the WORLD’S attention with just the click of a “share” button!
Trust Footbridge Media With Your Roofer Marketing Needs
You put a roof over your head by putting roofs over others’ heads. Your roofing company is the most important investment in your life, so it deserves the best treatment you can give it; and the best treatment you can give it is a custom created website.
With our layouts designed to your specifications, your website will be the most user-friendly it can be. And with our search-engine-optimized writing for every single page within your website, your site will be able to present itself to anyone looking for the kind of work you offer.
Don’t fall behind the times. Get with the Digital Age.
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