Why Are Contractors So Obsessed With ROI In Social Media?

Return on Investment  For ContractorsSince we launched our social media management program, I have been torn about the pricing, management and how to measure the success of the program for our clients. It is easier with our other programs, as I can tell how many leads are getting and what we are doing. This becomes difficult when it comes to social media. Through all my research, I have discovered there is no simple tool to measure ROI (Return on investment).

Instead of fretting over the ROI of your social media activities you need to look at a better metric that display the actual success of the marketing tool. For example, you need to look at conversions and action that appears when you engage within social media. For example:

  • How many people are responding to your posts?
  • How many LIKES or +1, retweets, etc do you receive for each post?

If you are able to track this information, then you have enough data to allow you to see what type of posts or action generates the best results or conversions. You can then track conversions to possible leads.

Don’t fall into the trap that the number of followers equals the success of your social media marketing. Successful social media is about interaction and engagement with your past and future clients.

If you are able to track this information, then you have enough data to allow you to see what type of posts or action generates the best results or conversions. You can then track conversions to possible leads.

About 

Aaron O’Hanlon is a marketing consultant with Footbridge Media , a marketing firm, specializing in the contracting industry. It is his mission to create awareness of marketing online to the home improvement industry, and to educate, inform and assist contractors on taking over their own online presence.