Providing Top HVAC Marketing Services Since 2004
Marketing is the lifeblood of your business. Without marketing there can be no prospects, no appointments and no projects. Marketing is what makes the register ring. In order to be truly successful in the HVAC business, you must be a marketing expert. You can be average at everything else, but if you use marketing, you will make a ton of money.
The sad truth is that 90% of heating and air conditioning contractors do not understand basic HVAC marketing concepts. The average HVAC contractor looks at what others in the industry are doing, and copies it. That would work if the items copied were successful. But often times, the HVAC marketing tools copied do not work.
So how do you avoid this trap?
Use proper HVAC marketing methods. And the best ones are the most basic. One trick is to get ideas from other industries. What works elsewhere usually will work for HVAC contractors marketing as well.
Another trick is to test every HVAC marketing tool you use. Test small to see if the tool actually works, then track your results. And keep tracking continuously.
HVAC Marketing Types
There are a few different types of marketing HVAC contractors use. The first is consumer marketing. This is directly aimed at attracting people in the market to get new clients. HVAC marketing concepts for consumer marketing are: Direct marketing with letters and postcards, TV, Radio, and print ads.
The second type of HVAC marketing is aimed at other businesses. Home Builders and construction companies are great sources of getting new clients. Referrals from other businesses are also great income producers.
Footbridge Media provides several marketing tools for HVAC Contractors.
Top HVAC contractors know that you must always keep marketing. Even when you have more projects than you can handle. Because when you stop marketing, you stop adding to your pipeline, and eventually you will not have any clients nor projects. So always keep marketing.
Footbridge Media is your solution provider. We can provide your business with the marketing plan you need for success, from corporate identity, to advertising and marketing, to web development, through printing services, while meeting your objectives, schedule, and budget. Let us become your marketing arm and drive the business that you need.
What Our HVAC Clients Are Saying!
I have been with footbridge now a few years now and by far the best marketing decision I ever made. Because of Footbridge I have reduced my marketing budget by leaps and bounds. And kept a steady stream of work coming in. There platform has allowed me to reduce my print ad budget. Footbridge allows me to rank pretty high in the local searches as well as organic listings. A large amount of calls come in to our office thru and by the internet, and I have Footbridge to thank for that. Keep up the good work guys !!!!!!
In three weeks Footbridge accomplished the website I was trying for since 2006. Not only have they produced an attractive informative product, but they’ve driven my SEO to new heights. We’re getting calls everyday from our new position in towns that I wanted but couldn’t get google to place. Good job Ryan, Aaron and crew.
Expert HVAC Marketing For Your Business
We’re in the Digital Age now. The old days of phone-book and newspaper advertising have come and gone. Nowadays, people want something more immediate to help them find top-quality heating or air conditioning services in their area, and the most immediate media is the Internet.
These days, it’s expected that a company have an online presence. It just makes sense: If someone is in the market for an HVAC contractor, they’re going to go to Google, not a billboard or the newspaper or anywhere else. If you run a company but don’t have an digital presence, then you could be missing out on far more work than you might currently be getting.
To get the most work for your heating and cooling company, you need strong online marketing; that’s were the experts at Footbridge Media can help. We will provide your company with a custom-made website with the best design for your users’ experience and the strongest keywords and phrases to drive in as many users as possible!
Failing to plan ahead with your HVAC marketing could cost you customers, jobs, and in the worst case — your whole company. Contacting us for a search-engine-optimized website made just for you could help you and your company to thrive like never before!
Why Marketing Is The Key To A Successful Heating and Air Conditioning Business
Previously, a company could thrive with good old-fashioned word of mouth. Your neighbor might have had a good experience with such-and-such, and that experience might have prompted him to go about telling all his friends and neighbors about this sterling service, prompting them to use that same service, helping to make that company thrive.
These days, though, word of mouth simply isn’t enough to help your company thrive. While word of mouth is certainly a wonderful way to get SOME new jobs, it’s not nearly enough to keep your company going as strong as can be for many years to come. For that, you need a strong online marketing presence. It can’t be said enough: People are impatient, especially when it comes to finding services that they NEED. If someone’s air conditioning suddenly goes out, they don’t have the time or drive to ask their neighbors if they remember who that guy was who worked on their AC back two or three years ago.
What they WILL do is hit up the Internet – immediately getting the results that the old-fashioned way can’t provide.
And if you’re still present via only the old-fashioned way, then you won’t be on the general populace’s radar. To GET on that radar and STAY on it, you need to market yourself online. Websites, blogs, online specials, a social media presence: All of these are important for keeping you ahead of the game in the HVAC world.
Staying On Top Of Online Marketing Trends for HVACs
Times change, and if you want your HVAC company to thrive, you have to change with them. More than that, you have to let the public KNOW that you’re changing with them. And with a well website built, the public can know about your necessary changes just as soon as they happen.
Heating and air conditioning technology from a couple of decades ago might be completely outdated by now. Or perhaps a great new kind of heater or air conditioner was recently introduced, and that’s all the public wants for its HVAC needs. The industry changes constantly, and once a change is introduced, that’s all the public at large will want. And when those changes come, you’ll want to let the public know that you can supply what it demands. You can update your services the second it becomes prudent to do so, letting the impatient, ever-changing masses know that you have what they need, and doing so will ensure that you maintain a strong footing at the front of the pack in the HVAC industry.
Planning Your HVAC Marketing Plan
To make your heating and air conditioning organization thrive, you need to know what your customers want just as soon as they want it. The best way to learn that is to listen to what they have to say. And the best way to hear what your potential customers have to say is with consistent online marketing.
Likewise, if your customers want to communicate to you that they need or expect a new kind of comfort service that you haven’t provided yet, then you need to give them a means of communicating that information anywhere and anytime of the day or night. A good website will include (among other things) a contact page. Through this page, customers can call you, locate your physical address, and email you. In other words, a contact page will open up the channels for communication between you and your customers. And with this open communication, you can get to know your customers better than ever, allowing you to meet their needs better than you would be able to if you didn’t have a good online marketing set up.
Communication is key to knowing what your customers want, and knowing what your customers want is vital for maintaining your company. And with a website built for you by our HVAC marketing experts, you can have an excellent means of communicating with your customer base at all times!
Build Your HVAC Company By Getting More Reviews
People don’t like to gamble – That’s why it is vital for you to get reviews out in the world where people can read them. If the average Joe or Jane is in the market for HVAC work but they have no way of knowing what quality of work they can expect from you, then they’re not particularly likely to choose your company out of the many there are to pick from. When it comes to home-improvement work, people simply want to know exactly what they’ll be paying for.
With a website, you can showcase reviews left by actual customers who have experienced your work.
People don’t want to take a big risk on a stranger when it comes to their HVAC system. But with other people telling them about their great experiences with your company, then potential new clients will be inclined to try you out. Don’t miss out on this opportunity to have new customers.
Contact Our HVAC Marketing Experts Today!
We’re in the Digital Age — an age of impatience and an age of communication. Don’t lose leads because you can’t give customers what they’re looking for immediately or because they can’t communicate with you. With a top quality website and online marketing presence, you can be a strong competitor – and you can enjoy all of the benefits that comes with it: more customers, more CONSISTENT lead generation, the ability to know what your customers want just as soon as they want it, and many, many more.
Recent HVAC Contractor Client Launches