5 Tips for Positive Brand Building for Contractors

Times have changed from the days when a magnetic sign stuck to the door of your work truck was enough to get noticed and generate plenty of local business. Not that there's anything wrong with displaying your logo on your company vehicles; it's still an effective […]

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5 Tips for Positive Brand Building for Contractors

Successful Ways to Earn Repeat and Referral Business

Every professional has heard the term "feast or famine" regarding the ebb and flow of earning customers and generating revenue. Being your own boss can be exponentially rewarding when things are looking up. The lull in attracting new business is the intimidating part; it can make […]

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Successful Ways to Earn Repeat and Referral Business

Is Your Contractor Marketing Plan Up-to-Date?

When a year is coming to a close, it is time to look back on what you have done marketing wise and plan for the next year. Before looking forward to the next year, do a complete evaluation of your contractor marketing spend to determine what […]

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Is Your Contractor Marketing Plan Up-to-Date?

Spring Marketing for Contractors: Ideas to Go Green and Other Springtime Opportunities

Whether your neck of the woods is starting to warm up or if there's still snow on the ground, it's time to get ready for the warm weather season. So even if it still doesn't feel like Spring, it's important to prepare your Springtime marketing materials […]

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Spring Marketing for Contractors: Ideas to Go Green and Other Springtime Opportunities

Not Yet Dead: Staying in Touch With Past Customers for Future Business

As a business looking to flourish and grow, you focus on today's customers and tomorrow's prospects. Ignoring your previous successes means potentially losing out on future business. If you're like most contractors and small businesses, you don't think about your customer after they pay the bill. […]

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Not Yet Dead: Staying in Touch With Past Customers for Future Business

2021 Google Changes That Impact Contractors

Google has been busy in 2021 - making some rapid-fire changes to the design and function of their search engine result pages and Google My Business. Not every change is earthshattering, but that doesn't mean that they do not have an impact on what your prospective […]

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2021 Google Changes That Impact Contractors

12 Ways for Contractors to Get More Business

The contractor marketing world hasn't been "if you build it, they will come" in a long time. Gone are the days when you could place the largest phone book ad and then wait for calls to roll in. Let's talk about 12 active steps that contractors […]

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12 Ways for Contractors to Get More Business

Why Google Reviews Have Become Even More Important

Google Reviews have always been a significant component of your potential "Map Pack" success on a Google search engine results page. The weight that your reviews carry in determining local map listing performance remains the same – but a recent change in how Google Reviews load […]

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Why Google Reviews Have Become Even More Important

Sunk Cost Fallacy: Is Your Website Worth What You Paid for It?

While running a business, you get to learn about the costs of every component of your business and the value of that component. You know your material cost down to a single roofing nail or gallon of cleaning chemical. And you most certainly know the value […]

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Sunk Cost Fallacy: Is Your Website Worth What You Paid for It?

Remember You Are Always Repping Your Brand

When you want to establish a brand and business for yourself, your end goal is for people to become familiar with your company, vehicles, logo, and the overall look of your company. It takes time and dedication to gain that notoriety. The flip side is that, as […]

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Remember You Are Always Repping Your Brand

Getting Ready for a Busy Season: A Contractor Marketing Checklist

Happy 2021! The holiday season is officially behind us. While all of your prospective clients are recovering from the additional costs associated with gift-giving and party having – it's time to inspect your business and make sure that you are ready to jump when the phones […]

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Getting Ready for a Busy Season: A Contractor Marketing Checklist

Contractor Website Do's and Don'ts

For many prospective clients, your website is the first chance you get to impress users and convert lookers into leads. Let's go over a few basic contractor website do's and don'ts to help guide you along your marketing journey. DO Have an experienced professional build your website DO […]

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Contractor Website Do's and Don'ts

Getting Your Employees Involved in Growing Your Business

Marketing is never just down to a single person or contact. In fact, when it comes to contractor marketing, collaborative efforts amongst marketing professionals and the staff on-site often create the best results. You don't have to be the business owner/operator or the appointed "marketing" contact to […]

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Getting Your Employees Involved in Growing Your Business

Contractor Marketing for 2021 - Ideas to Help Contractors

2020 was a difficult year for many contractors. What it takes to run a business today and get enough leads to sustain your self and grow has become harder and harder to manage. Including changes to your business because of COVID-19 and lockdowns, changes in spending […]

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Contractor Marketing for 2021 - Ideas to Help Contractors

How Pulling the Trigger on Marketing Now Will Save You Money Now and Make You Money Later

Many small business owners are doing what they can to get through today's workload and struggles, so we don't doubt that you may not even be thinking about 2021 yet for your construction or home services business. But small businesses have to stay agile to survive and […]

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How Pulling the Trigger on Marketing Now Will Save You Money Now and Make You Money Later

Would You Pay $50 a Month for a Nicer Looking GMB Profile?

Google's Local Service Ads (LSAs for short) have been a major consideration from many contractors in service areas where the program was available. From the very beginning, we've suggested that if LSAs were available in your area that you should consider it – at the very […]

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Would You Pay $50 a Month for a Nicer Looking GMB Profile?

Never Miss a Call From Google My Business Again

For small businesses, answering the phone is one of the easiest and hardest things about the job. If you in the middle of a task or conversation with another customer, it can be difficult to quickly get away and answer your business phone within the first […]

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Never Miss a Call From Google My Business Again

How to Build Credibility With Social Proof

With a sudden increase in working and learning from home in 2020, combined with many vacation plans put on hold or cancelled, people focused on home improvement projects. According to a study shared by Porch.com in July, 59% of respondents admitted that spending more time inside […]

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How to Build Credibility With Social Proof

Facebook Ads: An Essential Element in Today's Marketing Strategy

While digital marketing is a fast changing world, one traditional marketing concept seems to have remained a fundamental constant – the Rule of Seven. Simply put, prospective customers need to see or hear your message seven times before they trust you. With a busy and competitive […]

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Facebook Ads: An Essential Element in Today's Marketing Strategy

5 Ways a Contractor Company Can Beat the Holiday Marketing Rush

Typically, when I see stores decorating for Christmas in September, I'm conflicted. As a super fan of fall holidays, my mind screams, "let Halloween and Thanksgiving have their moments!" On the flip side, the marketer in me acknowledges their wisdom in preparation. This year, my internal […]

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5 Ways a Contractor Company Can Beat the Holiday Marketing Rush

Six Statistics You Need to Know About Online Reviews

We've talked before about the necessity of online reviews. Each year their weight carries more importance as part of a digital marketing strategy. While historically sellers had a majority of the power in a transaction, the ever expanding role of the internet places more of that […]

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Six Statistics You Need to Know About Online Reviews

Customer Retention Strategy: A Contractor's Marketing Tool

To become, and stay, a successful business, you need leads and clients. Your sales flywheel should be constantly churning by those in demand for your services and products. It's important to not only attract visitors to your site, but to capture their information and continue the […]

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Customer Retention Strategy: A Contractor's Marketing Tool

Building Your Contractor Business With the Right Tech

Technology has gone from helpful additional tool to bare necessity within the blink of an eye. When contractors and home services providers could rely on only word-of-mouth referrals and carbon paper invoices within relatively recent memory, just about all businesses now recognize that having the right […]

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Building Your Contractor Business With the Right Tech

How to Review Your Contractor Marketing Plan and Success

When you're operating a small business, you wear many hats. It's not uncommon for the same person to take care of work on the job site + taxes + marketing + payroll + cleaning out the trucks. We don't want to give you another task to […]

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How to Review Your Contractor Marketing Plan and Success

How Contractors Can Get More Reviews

The overwhelming majority of "marketing" time and effort spent on home service and construction customers is during the very beginning stages of the relationship. Contractors spend lots of time and effort on building up their website, marketing presence, and the paid advertising necessary to funnel prospective […]

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How Contractors Can Get More Reviews

How Smart Technology Can Affect Contractor Leads

As time marches on, technology continues to grow larger and smarter than ever before. Let's take some time to talk about a few "smart" products that are increasingly commonplace and how they can impact your leads and your business. At this point, the majority of adults in […]

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How Smart Technology Can Affect Contractor Leads

Reviews and Replies: Providing What Your Customers Are Looking for

When we talk about online reviews, most marketing material on the subject matter is focused on how to get those vital testimonials. But getting the review doesn't mean that the job is done. Let's talk about why replying to your reviews – good and bad – […]

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Reviews and Replies: Providing What Your Customers Are Looking for

Why You Shouldn't Hire a Web Designer in 2020

A "web designer" is part of an overall marketing plan – but it isn't the end. For contractors and home service providers that don't already have a good grasp on the world of online marketing, the title "web designer" appears to be an all-inclusive answer to […]

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Why You Shouldn't Hire a Web Designer in 2020

The Machines Are Coming: AI and Google Search for Contractors

Over the last few weeks and months, Google has been making what many consider to be substantial algorithmic changes to organic and local search. Touted as "neural matching," "bidirectional encoder representations from transformers," "natural language processing," or "artificial intelligence" search updates...these big words and high brow concepts […]

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The Machines Are Coming: AI and Google Search for Contractors

The Right Way to Get More Leads for Contractors

One of the most common questions we get when we start conversations with contractors about new marketing and advertising is "What is the best way to get more leads?" or "What is the right way to get more leads?" Just like most things – there is […]

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The Right Way to Get More Leads for Contractors

Make the Most of Your Downtime

Contractor services that have an off-season present unique challenges, but also bring opportunities. After your peak season ends and you enter the time of year with less business, this is not the time to relax and wait for the customers to return. There are several things […]

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Make the Most of Your Downtime

2 Ways You Can Improve Your Online Presence

We see it over and over again here at Footbridge Media. A new client wants to use our services because they need more leads for their business. They had a website built by someone else, but that website is not bringing in new customers. The fact is […]

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2 Ways You Can Improve Your Online Presence

The Impact of Missed Calls on Your Business

For most home service contractors, your phone is your lifeline to current and potential customers. Your phone is what brings in business and what helps keep business coming in. However, as we push towards more digital forms of communication like web forms, email, chat, and text […]

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The Impact of Missed Calls on Your Business

Everything is Marketing for Contractors

Good marketing makes for a successful business... but what is marketing? Is it an ad in the paper? A commercial? A billboard? Is it something you can swing on a shoestring budget, or do you need to spend most of your earnings on nationwide plugs and […]

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Everything is Marketing for Contractors

Busy Times at Google: De-Index Bug, Lost Data, Google I/O, and More

While we know that the work of online marketing and optimization changes on a near constant basis, the past 60 days in particular have seemed especially hectic and action-packed. Let's go over some of the most newsworthy Google bits and discuss how these latest happenings tie […]

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Busy Times at Google: De-Index Bug, Lost Data, Google I/O, and More

Would You Pay for Your Google My Business Listing?

A recent survey directed to some local businesses via the Google My Business research team has stirred up some conversation in the online marketing world. The survey – amongst other questions – asks how much you'd be willing to spend to get an "enhanced" Google My […]

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Would You Pay for Your Google My Business Listing?

Is Your Website Geek Strong? The Importance of Technical Search Engine Optimization

Maybe it is because we are a little biased, but marketing can absolutely be an exciting and fulfilling endeavor. In the same way you are naturally driven to provide the ultimate in service and your end product for a homeowner's construction or service needs, getting your […]

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Is Your Website Geek Strong? The Importance of Technical Search Engine Optimization

Unsolicited Marketing and Optimization Reports

One of the most ironic things about crafting and expanding a marketing presence is that you improve your overall visibility for a bigger audience than your typical prospective client base. As your presence grows, you become an increasingly more prominent target for spam and cold call […]

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Unsolicited Marketing and Optimization Reports

First Impressions: The First Five Seconds

Whether you're a young man arriving at a family's doorstep to pick up your date for the Homecoming dance or a HVAC contractor starting seasonal maintenance – you're both in the same boat. Within the first few seconds of seeing you and your marketing, your audience […]

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First Impressions: The First Five Seconds

Four Basic Online Marketing Truths and How to Work Around Them

For as much as we talk about how the world of marketing and search engine optimization change, there are always trends and someone regularly consistency points of information that we can hypothesize are basic core truths and tenets when it comes to promoting a business – […]

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Four Basic Online Marketing Truths and How to Work Around Them

4-Step Contractor Sales Funnel

A sales funnel is basically the buying process a homeowner goes through before they're ready to buy. Even if you haven't thought about it, you probably already have one in place. If you're a plumber that might look like someone finding your site, calling because their […]

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4-Step Contractor Sales Funnel

Is Omnichannel Marketing Right for Your Business?

Every once and awhile, new marketing buzzwords get crafted (or old ones get repackaged and revitalized) and seem to spread through the internet like wildfire. The viral nature of these new marketing trends usually comes with confusion over what the terms actually mean – with people […]

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Is Omnichannel Marketing Right for Your Business?

6 Reasons Why Your Marketing Isn't Working

When work is slow and leads aren't rolling in, it's time to re-assess your marketing campaigns. While there is a TON of science and art behind what makes websites perform, marketing work, and people tick, it's worth your time to complete a review of your marketing […]

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6 Reasons Why Your Marketing Isn't Working

Finding the Right Recipe: The Art and Science of SEO

While search engine optimization is just one component of what we do at Footbridge Media, we get lots of questions about how to "best SEO" a site. Some new clients ask we if we can "SEO" their current site and not do any ongoing work. Others […]

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Finding the Right Recipe: The Art and Science of SEO

Contractor Reviews: Getting Clients to Commit to Leaving Feedback

Managing your online marketing presence is much more than getting a website up and running. How people talk about you online shapes your business persona; that's why getting clients to commit to contractor reviews should be a major part of your marketing efforts. Good reviews can be […]

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Contractor Reviews: Getting Clients to Commit to Leaving Feedback

What's the Purpose of Your Website?

Earlier this week, I spoke with a home service professional that is transitioning their side gig into their full-time job – pouring their full efforts into the development of their new business. Our conversation turned to the website, and we discussed the pros and cons of […]

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What's the Purpose of Your Website?

KonMari Your Marketing: Create a Marketing Plan That Sparks Joy

When we're not expanding marketing presences for contractors, chances are you can find us binging the occasional streaming service. In case you've missed the viral stardom of Marie Kondo – She is an organizing consultant, and her Netflix show demonstrates how she follows specific processes to […]

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KonMari Your Marketing: Create a Marketing Plan That Sparks Joy

When the Job is Done: 6 Marketing Tips for Your Old Client List

The last turn of the wrench and fall of the hammer may mark the end of one transaction, but it's not the end of that client. Even when the job is done, that client remains a wealth of information, referral business, and continuing business. It's important […]

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When the Job is Done: 6 Marketing Tips for Your Old Client List

#TenYearChallenge: Contractor Marketing Changes Over the Last Decade

If you're not one for social media, then you may be missing out on the viral "Ten Year Challenge" stories and images making the rounds. In a nutshell, for the Ten Year Challenge you post an image of yourself from 2008 and from 2018 side-by-side and recognize […]

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#TenYearChallenge: Contractor Marketing Changes Over the Last Decade

The Importance of Being Active in Your Marketing

Our marketing consultants, website managers, and support staff can do quite a bit of the technical and "behind-the-scenes" optimization. From the code to quality user experience, we have that covered. We can add content to your site that, in a generic sense, is relevant to your […]

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The Importance of Being Active in Your Marketing

People Are Talking About You: Reviews Are a Necessary Evil

There are generally two types of contractors when it comes to talking about online reviews. "I don't feel comfortable asking for reviews... I hate Yelp, so all online reviews are useless Regardless of your team affiliation, it's time to take a step back and look at the big picture. […]

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People Are Talking About You: Reviews Are a Necessary Evil

Contractor Marketing Resolutions for 2019

As the year draws to a close, it again becomes an important time to take a deep breath and review your business successes for the last 365 days. Assuming you have a few minutes to yourself, take stock of your strengths and weaknesses – and identify […]

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Contractor Marketing Resolutions for 2019

How Would Your Mother Search for a Contractor?

Long story short – a family member and I had a conversation about their endeavor to find a contractor. Similar to the "test drive your website" advice that we often dole out, you may find it interesting to see the rhyme and reason behind how your […]

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How Would Your Mother Search for a Contractor?

Four Simple Ways to Get More Out of Your Business Cards

As a small business owner or employee, you should always have a few spare business cards on hand. You never know when you'll have the opportunity to network and promote your services. We can talk about business card marketing from a variety of angles all day long. […]

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Four Simple Ways to Get More Out of Your Business Cards

On the Cheap: 6 Low Cost Marketing Ideas

Managing the money behind a business is tough. Employees, equipment, and the overhead operational cost of your business has to be met every day before you can pay yourself. So while we know that adding more money to well planned marketing will help to improve your […]

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On the Cheap: 6 Low Cost Marketing Ideas

Google Service Area Business Update: What It Means for Contractors

In October 2018, Google began rolling out changes to some Google Business Listings – mostly affecting Service Area Business industries. If you're reading this, you are very likely an SAB – a "service area business" that completes their work at a client's location instead of transacting […]

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Google Service Area Business Update: What It Means for Contractors

What's the Difference? Leads From Google Ads Versus Facebook Ads

In a recent conversation with a contractor joining our marketing services, we talked at length about the difference in marketing today compared to 5 or 10 years ago. It's a common point of conversation – usually noted with some yearning for the "good ol' days" where […]

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What's the Difference? Leads From Google Ads Versus Facebook Ads

Potential Changes to Google Local: Being Prepared for the Google Mobile Local Carousel

Google is constantly performing algorithm and user experience experiments on all of their products. Sometimes, those alpha and beta programs turn into larger endeavors like the "Local Services by Google" program. Other times, they have promise but ultimately fizzle out like Google Authorship or the recent […]

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Potential Changes to Google Local: Being Prepared for the Google Mobile Local Carousel

Call to Action and Why Your Website Isn't Converting

Marketing companies tend to put a lot of focus on the the path that prospective customers take to get to your website. For some agencies, that is the main (and only) goal – Build campaigns that deliver customers to your web presence. That, however, is only […]

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Call to Action and Why Your Website Isn't Converting

The Death of Google Plus

While Google's latest social media effort has certainly been on life support for the last few years, the search engine confirmed in early October 2018 that Google Plus is officially "sunsetting" – which is a fancy term for 86'ed. Google Plus will be shut down for good, […]

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The Death of Google Plus

Old School Versus New School Marketing for the Construction Industry

Tried and true methods don't always stay so true. Over the last decade plus, the way that companies promote themselves has changed quite a bit. While retro may be in for some, your marketing tactics should not be old school. Let's talk about what we used […]

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Old School Versus New School Marketing for the Construction Industry

Throwing Money Away: Letting Customers Go With No Follow Through

Sometimes it takes being on the other side of the system for you to get some insight onto how to improve a service-based business. I recently had to find a company for air conditioning repair services. I was lucky enough to be referred to a great […]

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Throwing Money Away: Letting Customers Go With No Follow Through

Make It Easy to Be Trusted: Demonstrate Social Proof

You have a strange job. When you boil it down, your job is to enter a complete stranger's property and asked to be completely trusted to develop the visual aesthetic or functional well-being of a home or business. It makes sense that your prospective customers are looking […]

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Make It Easy to Be Trusted: Demonstrate Social Proof

What's in a Name: Personalizing Customer Interactions

"Dear Customer, We value you as a customer and would to extend a personal thank you for signing up for our services." Do you really value me as a customer? If so, you'd think you'd know my name! I received an email similar to this a while ago signing […]

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What's in a Name: Personalizing Customer Interactions

Contractor Marketing for Small Businesses: David Versus Goliath

Your marketing plan doesn't have to be (and shouldn't be) all about copying your competition. We've talked before about how stealing website design from your competitors doesn't work – but our concerns go far beyond the colors and design elements of your website. Local family owned businesses […]

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Contractor Marketing for Small Businesses: David Versus Goliath

Ongoing SEO Maintenance and Online Presence Improvement

There are many small tweaks and scans that need to be run on a website every month to stay up to date with Google's best practices and search engine optimization. At Footbridge Media, we are always on the look out for new trends and information regarding […]

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Ongoing SEO Maintenance and Online Presence Improvement

How Efficient Contractor Communication Can Improve Your Customer Experience

Sometimes our suggestions for contractor marketing and strategy are developed over the course of a few weeks, requiring research and prep time to deliver a good piece of content. And sometimes, they just happen. We talk a lot about "putting yourself in the shoes of your customers"... well, […]

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How Efficient Contractor Communication Can Improve Your Customer Experience

Maximizing the Clients You Already Have: Building Your Business With Your Current Client List

Sometimes you don't need new leads to generate additional business. If you're like most home service providers and contractors, the communication you have with your customer ends the day the bill is paid. Every customer that is never communicated with again is a lost opportunity. According to […]

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Maximizing the Clients You Already Have: Building Your Business With Your Current Client List

Make It Easy for Customers to Recognize Your Company: Building a Strong Brand

When we talk about branding efforts, some people think of the big leagues – the Google, Kleenex, and Xerox of the world – where their company name has become so completely saturated that we use the company itself as a verb ("Google what Chinese restaurants are […]

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Make It Easy for Customers to Recognize Your Company: Building a Strong Brand

The Time and Place for Tracking Numbers: Don't Hurt Your Local SEO

Tracking numbers are, but no means, a new technology. A tracking number is a "pass through" number – You can dial Phone Number X and it rings through to Phone Number Y. For some, they are a commonly used tactic to help identify and quantify the […]

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The Time and Place for Tracking Numbers: Don't Hurt Your Local SEO

Professional Voicemail for Contractors: the Lead Gathering Tool You're Not Using

I can not stress how important a professional voicemail is to gathering leads which turn into jobs! When potential customers call your business, they expect you to answer your phone and to hear confirmation that they have reached the correct establishment. Without that reassurance they are left […]

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Professional Voicemail for Contractors: the Lead Gathering Tool You're Not Using

Creating a Customer Retention Program for Contractors

If you're like most contractors or home service providers, your #1 in goal for your business (aside from customer satisfaction!) is to acquire more customers. Your business requires that you are constantly intaking more and more customers – so that you can capture the lead and […]

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Creating a Customer Retention Program for Contractors

Marketing for a Contractor Business From Scratch

We talk to contractors with marketing questions who come from a variety of backgrounds. A good portion of those have worked their trade for years as an employee of another company who want to hang their own shingle (roofing pun intended). Many of those same folks […]

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Marketing for a Contractor Business From Scratch

Google Robocall Scams: Hello, This Is Google Calling!

An unfortunate side effect of publishing your business contact information so that prospective clients can get a hold of you is that scammers can more easily get your contact information as well. One of the most common phone calls and emails that we get from clients […]

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Google Robocall Scams: Hello, This Is Google Calling!

Buying Links Still Won't Work

In the many discussions I have with current and prospective clients, one common topic of conversation is the sheer amount of marketing crap that people try to sell to contractors and small business owners. Domain registration scams, buying links, buying social media likes, fake reviews and all […]

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Buying Links Still Won't Work

Dealing With Customer Complaints on Social Media

Growing up, I remember times when family members were complaining about businesses. Whether they were a local business or a national conglomerate – I distinctly remember them saying, "I'm going to have to write them a letter about this!" Those days are long gone. Thanks to the […]

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Dealing With Customer Complaints on Social Media

Pretty Websites and Why They Don't Really Work

We're not saying that pretty websites are bad. The website for your business should be visually appealing, it needs to provide a quality user experience and a good looking site is a major part of that no matter what industry you're in. What we're saying is that […]

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Pretty Websites and Why They Don't Really Work

Step-by-Step Guide to Getting Those Perfect Project Photos

Whether you are a remodeling contractor or a roofing contractor or anything in between, everyone knows that the photos of projects are what sell your services. It is literally proof of what you can do. It builds potential customer confidence in what they can expect to […]

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Step-by-Step Guide to Getting Those Perfect Project Photos

From Carrot to Stick: Another Reason to Have a Secure Website

From carrot to stick, Google Chrome – arguably the most popular desktop and phone web browser – has made additional changes to how domain names are presented in the address bar. We've talked a lot about why SSL is important for all websites, even if you are […]

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From Carrot to Stick: Another Reason to Have a Secure Website

How EDDM Postcards Can Grow Your Business

If you have looked into direct mail marketing at all then you have probably heard of EDDM (Every Door Direct Mail) Marketing. Let's talk about how EDDM postcards can grow your business by reviewing some things you may not know about it and how it can […]

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How EDDM Postcards Can Grow Your Business

The Beauty of Automated Review Management

Customers are getting smarter about local business decisions. Everything a business says or does is out there on the web. Instead of a private word-of-mouth referral, your online reviews are a public forum for customers to voice their satisfaction (or displeasure) in having worked with you […]

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The Beauty of Automated Review Management

How to Handle It When the Job Goes Bad

Nobody is perfect. People can make mistakes. Vendors can have shipping problems. Equipment can be defective. But that doesn't mean that a negatively impacted customer would have a hard time figuring out who to blame. Because this is something that will eventually happen in any business in […]

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How to Handle It When the Job Goes Bad

Why Every Contractor Needs a Facebook

Facebook has grown into a massive marketing tool allowing you to reach 1,500,000,000 potential customers with the flick of your wrist for free! Learn why it is such an essential tool that all successful contractors utilize. More than 1.5 Billion people are active on Facebook every single […]

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Why Every Contractor Needs a Facebook

Building Brand Trust

As a home services or construction professional, you put your customers into an awkward situation every day. Whether it is someone's home or business, your job is usually to access someone's property and invade personal or work space. In most cases, they don't know you from […]

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Building Brand Trust

Spring Cleaning and Your Company Listings: Better Local Optimization

Everything can benefit from a good Spring cleaning, and that includes your online marketing methods. The condition of your web citations and company listings should be a big part of that marketing clean-up. Without properly managed company listings, your website's local optimization and local online marketing […]

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Spring Cleaning and Your Company Listings: Better Local Optimization

Turning the Camera Around: Share Your Business Story

When most contractors think about content, they think about showing off their work products – finished paint jobs, fresh new roofs, pristine remodels, and the like. And while that is a primary concern of your potential customers, there is another type of content that you should […]

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Turning the Camera Around: Share Your Business Story

The Benefits of Having Your Own Home Improvement Blog

The ease of use on the internet has come a long way – from both the perspective of the reading audience and the content creators. Originally called a weblog – then web log – now simply "blog" – with the right tools and marketing assistance it […]

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The Benefits of Having Your Own Home Improvement Blog

Google's Mobile First Indexing: Another Reason Why Mobile Friendly Website Design is Important

If you are one of the few holdouts, here is another reason to bite the bullet and go mobile friendly – Google is officially rolling out the mobile-first index more broadly. From day one at Google and all major search engines – the "desktop" view reigned supreme. […]

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Google's Mobile First Indexing: Another Reason Why Mobile Friendly Website Design is Important

Why No One Indicator Can Ensure Your Contractor Marketing Success

As a contractor marketing company focused on your marketing success, we get some of the same questions on a regular basis. Lots of those trend around how quickly a contractor can get results with Program X, Y, or Z. Marketing services are both a science and an […]

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Why No One Indicator Can Ensure Your Contractor Marketing Success

Five Things You Can Do TODAY to Improve Your Local Map Pack Optimization

Google My Business has become a very complicated thing. Once just a simple business listing, it has evolved to have its own set of tools that you can use to promote your business. Local Map Pack optimization is an industry in and of itself. There are […]

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Five Things You Can Do TODAY to Improve Your Local Map Pack Optimization

Bright Idea: Answering Common Questions to Build Your Online Marketing

Anyone who has been paying attention to the SEO world in the past 5 years has heard "Content Is King" more times than they can count. Because of this, the team here at Footbridge Media often are on the receiving end of questions from our clients. […]

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Bright Idea: Answering Common Questions to Build Your Online Marketing

Seasonal Contractor Marketing: Identify, Prepare, and Launch

With a few exceptions, every business has their "seasons" that they must contend with. When done right – with the help of some seasonal contractor marketing efforts, you can start to fill up your schedule earlier and have great top-of-mind awareness for the busiest times of […]

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Seasonal Contractor Marketing: Identify, Prepare, and Launch

Capturing Content That Will Sell for Years to Come

In the back of your mind, you should always be thinking about how you can generate unique content for your business and your contractor marketing needs. Quality content can take a good amount of time and effort to create, so maximizing that value is important. Some content […]

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Capturing Content That Will Sell for Years to Come

4 Reasons Why Your Marketing Plan is Failing

No business is identical and thus not every business plan is identical, nor can the exact methods for creating a successful business. But we can distill some very basic marketing lessons that we can broadly apply to just about any marketing plan. With that in mind, […]

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4 Reasons Why Your Marketing Plan is Failing

Cleaning Up Your Marketing Clutter: Streamline Your Self

A lot of marketing has to do with maximizing your exposure. But, if your business doesn't have the appropriate team or proper skill set, you could be spreading yourself too thin. Sometimes, cleaning up your marketing clutter and streamlining your most effective marketing channels can be […]

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Cleaning Up Your Marketing Clutter: Streamline Your Self

Spectacular Views: 9 Ideas for Capturing Unique Pictures for Contractor Marketing

You don't have to be a professional photographer to get good pictures of your home services product (though it helps!). With a little technical know-how and some inexpensive tools, you can up your photography game and take better pictures of your home improvement work. Let's go […]

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Spectacular Views: 9 Ideas for Capturing Unique Pictures for Contractor Marketing

Live Chat: Another Way to Communicate With Clients

Too often, we forget to think about how the preferences of our potential clients. Whether you're crafting a website, preparing print products, or reaching out for reviews – catering to your potential clients and their needs will improve your response rate. Let's talk about Live Chat […]

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Live Chat: Another Way to Communicate With Clients

Google's Speed Update - Why Your Mobile Website Speed Matters

Sometimes it is difficult to stay ahead of the trends and have an eye to the marketing horizon. Other times, the breadcrumbs are there for all to see. Google's latest Webmaster Central blog post announced another inevitable modification to Google's search algorithm – starting in July […]

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Google's Speed Update - Why Your Mobile Website Speed Matters

Why There is No Such Thing as Being Too Busy in the Business World

How do you introduce yourself to a new person? Do you say "I'm a plumber" or "I own/operate a plumber company"? Because there is a difference. Everyone you ever meet is always too busy. We all fall into the same trap, myself included, of losing sight of […]

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Why There is No Such Thing as Being Too Busy in the Business World

New Year's Resolutions and Marketing for 2018

As 2017 comes to a close and you look forward to 2018, take some time to give your online marketing a once over. What worked this year? What didn't? Let's talk about some suggested new year's resolutions and marketing plans for 2018. It's been talked about a […]

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New Year's Resolutions and Marketing for 2018

Benefiting From Co-Op Marketing

Some vendor affiliations and business partnerships may have hidden benefits that you're not taking advantage of. If you work directly with a specific material or equipment manufacturer, you may be missing out on some co-op marketing dollars – which means you're losing out on the opportunity […]

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Benefiting From Co-Op Marketing

The Twelve Days of Contractor Marketing

It's the Holidays, and many businesses are reflecting on their previous year's victories and planning for their next year's success. While everyone is preparing their year end checklists (and perhaps checking them twice!) let's go over our suggested Twelve Days of Contractor Marketing. The Twelve Days of […]

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The Twelve Days of Contractor Marketing

Google Local Services and Voice Search - A Powerful Combination

Two of the biggest "up-and-comers" for Google and marketing professionals have been 1) Google Local Services (recently rebranded from their original name "Google Home Service Ads") and 2) major improvements to additional opportunities for searching via voice. Now – those two big marketing news stories overlap. […]

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Google Local Services and Voice Search - A Powerful Combination

7 Digital Marketing Trends Every Contractor Should Be Aware of in 2018

With the end of the year fast approaching, many contractors take the holiday time to recoup, regroup and evaluate how their past year was successful and what things they need to do to continue to grow their company. As a marketing agency focusing on contractors and the […]

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7 Digital Marketing Trends Every Contractor Should Be Aware of in 2018

Constantly Building and Growing Your Marketing

All of us understand the importance of continual education and constantly improving your skills as related to the technical performance of your business. Most of us understand the need to maintain and upgrade the physical equipment and tools of the trade that are used in your […]

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Constantly Building and Growing Your Marketing

Why Customer Reviews Matter

Most small businesses understand that customer reviews are a major component of maintaining an online marketing presence and getting new customers. The 2017 BrightLocal Survey helps to put some good math and hard numbers behind this – which helps us to make better decisions and remind […]

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Why Customer Reviews Matter

How Reviews and Individual Project Posts May Affect SEO in 2018

In the past year we have gone over the importance of generating online reviews in 2018, why you should get reviews, how to handle bad reviews and we even now provide your own review management system. Online reviews are not only important for your digital marketing presence, […]

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How Reviews and Individual Project Posts May Affect SEO in 2018

Google is Forcing Contractors to Have SSL Certificates on Their Websites

Google is making changes which make it better for the actual user. Google is trying to create more security for its users, by changing not only the requirements for websites, but also including these requests into its own search algorithm. In a nutshell what Google is […]

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Google is Forcing Contractors to Have SSL Certificates on Their Websites

5 Tips to Get Your Holiday Marketing Ready Ahead of Time

If you're like most of us, you simply cannot stand that holiday displays come out earlier every year. But there is a reason why stores sell Christmas trees in September – It is important to get your efforts out ahead of the game. Even though there […]

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5 Tips to Get Your Holiday Marketing Ready Ahead of Time

Contractor Call-Only PPC: Is It Right for Your Business?

Even if you haven't run your own paid online marketing in the past, you're likely aware of common "PayPerClick" elements – like banner ads on website and text ads in search results. You may even know a little bit about those retargeting ads that follow you […]

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Contractor Call-Only PPC: Is It Right for Your Business?

What Really is the Value of Your Old Contractor Website?

Part of our full service online marketing includes a new contractor website build from the ground up. For new companies, that means a totally new domain name, writing, and photography is required. For companies that already have a contractor website, the idea of getting a new […]

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What Really is the Value of Your Old Contractor Website?

5 Things Your Contractor Website Gets Wrong

Your contractor website is made up of many moving pieces. Any web company can throw up a site for you – but it takes some critical thinking and online marketing expertise to ensure your website is converting prospective users into leads and clients. Let's go over […]

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5 Things Your Contractor Website Gets Wrong

10 Requirements for Every Contractor Postcard Marketing Design

The postcard has taken on new prominence as a kind of "anti-internet" agent. Homeowners are paying more attention than ever to postcards they receive in the mail, and are responding to offers at high rates. 87% of mail recipients claim to at least scan postcards that they […]

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10 Requirements for Every Contractor Postcard Marketing Design

Seven Ways to Implement Multi-Touch Marketing

Marketing is a constant endeavor. It's not just about getting in front of new people – it's about getting in front of the people repeatedly. Multi-Touch Marketing is about presenting your company's image and selling the benefits of using your business to prospective customers multiple times. The […]

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Seven Ways to Implement Multi-Touch Marketing

You're in the Marketing Business, Whether You Like It or Not

Running a small business means you have to wear a lot of hats. If you are a sole proprietor or the owner/operator of a small crew, that means you have to do it all. Billing and payroll, training, supply orders, the whole nine yards. And that […]

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You're in the Marketing Business, Whether You Like It or Not

DIY Contractor Marketing: Should You Do It?

I'm sure that a fair share of your emergency service calls start with "I found how to do this on YouTube, but then something went wrong." While DIY's gone wrong are great for your business, in the end – your client is taking a small scale […]

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DIY Contractor Marketing: Should You Do It?

Managing Your Business Social Media Presence: Personal and Work Activity

Thanks to the internet, anything you or your business ever does now has the potential to live forever. Managing your business social media presence means keeping a hold on your personal and business social accounts. It doesn't matter if you think you deleted it; it's likely […]

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Managing Your Business Social Media Presence: Personal and Work Activity

Mobile Devices and Marketing: Market Your Business Using Your Smartphone

With the ever increasing presence of smartphones in the hands of potential clients and contractors like yourself, are you taking full advantage of mobile technology? Let's discuss a few ways you can best market your business using your smartphone. While cellphone cameras, even just a few years […]

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Mobile Devices and Marketing: Market Your Business Using Your Smartphone

Make It Easy to Remember Your Name, Not Just Your Company

When people really get excited about working with a company, they usually aren't preoccupied with your company name. Think about it yourself – when is the last time you had really good service anywhere – in a store, a restaurant, or by a service provider. It […]

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Make It Easy to Remember Your Name, Not Just Your Company

SEO Terminology and Basic Concepts to Better Understand Your Web Marketing

I certainly do not envy the amount of cold calls and marketing emails a small business owner receives. It's a lot to digest. No later than one day after I signed up for my first domain name, I was bombarded with emails and phone calls offering […]

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SEO Terminology and Basic Concepts to Better Understand Your Web Marketing

Is Your Website Ready for Facebook Link Preview Changes?

With so many big platforms in the world of online marketing, you need to stay current with all the players in motion. We talk a lot about Google here – but today we're taking a break from that search engine Goliath to talk about another so-big-you-can't-ignore-it […]

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Is Your Website Ready for Facebook Link Preview Changes?

Business Communication Do's and Don'ts – Sent From My iPhone

One of the most important aspects of any business is maintaining positive relationships with clients. Operating with consistency and communicating effectively will yield a better experience for your customers. So, from time to time, it's a good idea to put yourself in the customer's shoes to […]

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Business Communication Do's and Don'ts – Sent From My iPhone

16 Do’s and Don’ts of Email Etiquette

One of the quickest ways to lose a potential or current customer who has contacted you through email, or you contact through email is to use bad email etiquette. It is very easy to leave an unprofessional perception of you and your company simply by the […]

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16 Do’s and Don’ts of Email Etiquette

Recent Developments at Google That May Affect Your Contractor Business

Google has been busy! Whether it is growing projects like Google Home Services Ads or new developments like Google Jobs and Google Posts – Let's chat about a few recent developments and expansions from the world of Google – and what that means for you, your […]

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Recent Developments at Google That May Affect Your Contractor Business

Too Busy to Market? Wrong!

If you are too busy to market and you want to grow your company, you are doing it wrong. Even in busy times, marketing and maintaining your business is incredibly important. Reeling in your marketing efforts when you are on top means that you won't stay […]

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Too Busy to Market? Wrong!

5 Things You'll Find on Every Successful Contractor Website

Your website is your 24/7 salesperson. It never eats, it never sleeps; it is always there to represent you and your business, but is it doing a good enough job? Users on the web are constantly inundated with advertising. They know when they are being sold […]

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5 Things You'll Find on Every Successful Contractor Website

4 Steps to Setting Proper Expectations

Setting proper expectations is one of the best ways to avoid ill-will between you and a client. Bending the expectation into something you think the client wants to hear, but is not realistic, or simply setting a false expectation to get the job, can cause grave […]

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4 Steps to Setting Proper Expectations

Contractor Social Media Marketing: Do's and Don'ts

Social media has become more important to the daily marketing routines and regular client interactions of businesses large and small. As far as contractor social media marketing is concerned – let's go over what you should (and should not!) be doing when representing your company online. Post […]

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Contractor Social Media Marketing: Do's and Don'ts

Website Propagation Explained

You're excited about your new website going live, and today is supposed to be the day it launches. You wait around...but nothing happens. You still see your old site. What gives? At this point you may call or email us asking what the problem may be. […]

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Website Propagation Explained

Make It Easy to Review Your Business: Capturing Good (and Bad) Comments

The opinions that your customers express on the world wide web are potent, and the internet is ripe with opportunities for clients to review your business. The wrong review in the right place can cut down a small company. The right review can greatly improve your […]

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Make It Easy to Review Your Business: Capturing Good (and Bad) Comments

Time or Money: What Currency Are You Spending on Your Business

All businesses must exert their resources every day to continue to operate and grow. When you think about your spending on your business, consider both your wallet and your watch before you make your decision. Most contractor start-ups are not funded by venture capitalists, so how you […]

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Time or Money: What Currency Are You Spending on Your Business

Mobile First: the Growing on the Go Search Market

The on-the-go search market continues to grow – Google has acknowledged that over 50% of search queries around the world happen via a mobile device. If your website doesn't work for mobile users, it means your website doesn't work well for the majority of internet users. […]

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Mobile First: the Growing on the Go Search Market

A Call to Arms: Why You Should Call Your Customers

Customer service is about making connections. The business to customer bond can't be instantly created. Sometimes, a strong connection can be forged when a business goes above and beyond to satisfy a previously disgruntled customer. A feeling of trust can be instilled when businesses honestly take […]

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A Call to Arms: Why You Should Call Your Customers

6 Productivity Hacks: Some Simple Ways to Squeeze a Bit More Time Into Your Business

Running a small business means that you are constantly juggling your work and personal life responsibilities. Especially difficult when operating a small business is being able to take care of today's tasks at hand while also looking out for the future growth of your business. Let's […]

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6 Productivity Hacks: Some Simple Ways to Squeeze a Bit More Time Into Your Business

Keeping an Eye on the Competition

First – A Disclaimer. "Keeping An Eye On The Competition" doesn't mean you should copycat your client's every move. We've discussed before that ripping off your competitor's designs doesn't equate to inheriting their success. Overall – to do well requires that you be more proactive and […]

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Keeping an Eye on the Competition

Three Reasons Why Contractors Should Get Reviews + How to Do It

Why is it important that contractors get Google reviews after every job? Ask yourself this question, "When I search for products or services, do I look for reviews to help me make my decision?". For most people the answer to that question is a resounding YES. […]

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Three Reasons Why Contractors Should Get Reviews + How to Do It

SEO Spam Emails: Misleading Reports Sent by Salespeople

One of the things that is most upsetting to both online marketing companies and – well, pretty much anyone who has ever operated a website – is the amount of SEO spam emails you receive that come from "SEO Companies" trying to "fix your website". Unless […]

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SEO Spam Emails: Misleading Reports Sent by Salespeople

Taking Pictures of Your Work - Capitalizing on Contracting Jobs

When you're at a customer's home or business, you're there to do work – not a photo shoot. But, taking pictures of your work and documenting what you do for each job is essential if you want to market your business online. It signals Google that your […]

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Taking Pictures of Your Work - Capitalizing on Contracting Jobs

Maintain Customer Relationships with 4 Simple Tactics

If you've run a business for any length of time, you know that finding new customers is difficult. New customer acquisition is more expensive and time-consuming than customer retention. It would make sense, then, to maximize your exposure and try to maintain customer relationships. Unfortunately, we […]

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Maintain Customer Relationships with 4 Simple Tactics

Getting to Your Site is Only the First Step: How Do I Get My Website to Convert

Search engine optimization, pay per click campaigns, social media, email marketing, and print materials can all get prospective clients to your website – but what they do when they get there is a whole other story. Improving your website conversion means having to consider many onsite […]

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Getting to Your Site is Only the First Step: How Do I Get My Website to Convert

Why You Should Have a Monthly Contractor Email Newsletter

A great marketing tool our clients tend to overlook is our monthly contractor email newsletter. It's one of those "goldilocks" of marketing – it's not too overbearing and it's not too expensive. It's just the right amount of regular communication with your customer base that keeps […]

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Why You Should Have a Monthly Contractor Email Newsletter

How Do I Get My Contractor Business on the First Page of Google?

"How do I get my contractor business on the first page of Google?" – We get asked this question a lot. The answer is really simple; it takes hard work and cooperation among a group of experienced people with purposefully and uniquely varied skill sets. Can anybody […]

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How Do I Get My Contractor Business on the First Page of Google?

Why Running a Contractor Business is Different From Working a Job

If you are your own boss in the construction industry, you likely started off in the field, worked your way up, and one day decided to hang your own shingle (roofing pun intended). Whether you've operated your own company for 10 years or 10 minutes, it […]

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Why Running a Contractor Business is Different From Working a Job

Love Your Business - Valentine's Day Contractor Marketing

When you are looking ahead and crafting your business marketing plan, it is important to keep seasons and themes in mind. Equally important – it's vital to stay in front of those timely marketing pieces, so that you will be ready to strike at the appropriate […]

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Love Your Business - Valentine's Day Contractor Marketing

Contractor Marketing New Year’s Resolutions for 2017

The new year is quickly approaching, and many companies are rethinking their contractor marketing strategies. Are you? While the holiday season is winding down, people everywhere are thinking about 2017. And what is one of the most commonly practiced ways to ring in the new year? Sure, […]

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Contractor Marketing New Year’s Resolutions for 2017

Naughty and Nice List: Where Do Your Contractor Marketing Efforts Fall?

Are you on Santa's naughty list when it comes to contractor marketing and SEO? While Santa probably doesn't care what you're doing with your marketing plan this year, search engines like Google certainly do. While you're enjoying the holiday cheer, be sure to take a moment […]

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Naughty and Nice List: Where Do Your Contractor Marketing Efforts Fall?

9 Things to Do With the Phone Book You Just Got

Well it is that time of the year where homeowners and businesses receive one of the largest paperweights delivered straight to their door. At Footbridge Media, our postman actually offered us two if we wanted them. Reluctantly, we had to take the one. As a digital marketing […]

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9 Things to Do With the Phone Book You Just Got

Give Your Clients a Reason to Shop With You on Black Friday

Black Friday is quickly approaching, and people everywhere will be going into a shopping frenzy. Take a hint from the biggest retail marketing day of the year by providing your clients with some Black Friday specials. As soon as Thanksgiving Day is over, many people are looking […]

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Give Your Clients a Reason to Shop With You on Black Friday

The Handy Guide to the Contractor Selfie

In a world dominated by Snapchat, Instagram, Twitter, and Facebook (and probably some other new social media platform start-up that's gained popularity since you've started reading this blog post) – you can't not know what a selfie is. While the contractor selfie hashtag is seldom used […]

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The Handy Guide to the Contractor Selfie

6 Factors that Contribute to Effective Websites

There is a huge difference between having a website that's just floating out there in the world wide web and creating an effective website that serves your marketing strategy. While there are countless variables that can go into building a website, we've boiled it down to […]

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6 Factors that Contribute to Effective Websites

When Preferences Become Marketing Faux Pas

So, you're paying for a website. You want to get the most out of it, right? Plus, you want it to be YOUR website. You have specific ideas in mind from the color scheme to the images and words on each page. And let's face it […]

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When Preferences Become Marketing Faux Pas

5 Reasons Every Contractor Should Send Out Holiday Cards

It is almost that time of year as the holiday season will be here before you know it. After all, marketing to our clients is our core importance in business throughout the year. Touching base with your client base on a regular basis is much better […]

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5 Reasons Every Contractor Should Send Out Holiday Cards

5 Reasons Business Owners Should Not Use Personal Emails

Many Americans today have their own email accounts, maybe even two or three different accounts. So, why does it matter if you use your personal email to conduct your business? One of the biggest problems with the internet today is anonymity. Anyone can create an email […]

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5 Reasons Business Owners Should Not Use Personal Emails

3 Reasons Every Contractor Should Be Using Email Marketing

Email is an effective way for home improvement contractors to keep in touch with customers and bring in new business. It is a cost-effective solution that gives contractors the power to reach customers in a place most people visit every day – their email. For as long […]

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3 Reasons Every Contractor Should Be Using Email Marketing

Contractor Website Design Tip - Choosing Service Areas

When planning your website and marketing strategy, determining your service area is a crucial aspect of this process. Where do you want to focus your business? Where are your clients located? What areas would you like to target to get more customers? Some of our clients want […]

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Contractor Website Design Tip - Choosing Service Areas

Better Marketing with Website Photos and Galleries

One of the easiest ways to help your online marketing efforts is to showcase your work through photos. While content is crucial when it comes to search engine optimization, images also play a big part in boosting your ranking. More than that, having the right amount […]

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Better Marketing with Website Photos and Galleries

Enhance Your Online Marketing With Social Media

There are many different ways of promoting your home improvement business to potential clients. Newspaper ads, radio promotions, and television commercials are some of the popular choices. But promoting your business thru these lines of media can cost a great deal of money. Being a small […]

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Enhance Your Online Marketing With Social Media

Contractor Marketing on a Busy Schedule

Marketing efforts are never about one company or one person doing all of the heavy lifting. There is only so much you can do without "boots on the ground" to mine for completely unique, always fresh content. That's why we ask our clients to help us […]

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Contractor Marketing on a Busy Schedule

How Contractors Should NOT Market Specialized Services

You are an expert in your trade, so you probably offer a variety of specialized services. These services may seem like second nature to you, but to the layperson, the terms may be foreign and confusing. Not to mention, it's hard to search for something online if […]

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How Contractors Should NOT Market Specialized Services

Domain Name Renewal Scams

Frequently we get phone calls from clients in our contractor marketing program saying they received a noticed either by mail or email warning them that their domain name is about to expire, and included with the mail is an invoice promising renewal upon payment. They want […]

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Domain Name Renewal Scams

How to Deal with Bad Reviews in 7 Steps

The old adage is when you do a good job and make a client happy, the client rarely spreads the word. However, if you have had the unfortunate opportunity of dealing with an unhappy client, whether justified or not, they will tell their family, friends, coworkers […]

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How to Deal with Bad Reviews in 7 Steps

Unique Content with Individual Project Posts

As we've recently discussed, Individual Project Posts are a create way to generate unique content. For readers that are not familiar with the concept, IPPs are based on information you provide to us about a specific service call or project you've completed. We use this information […]

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Unique Content with Individual Project Posts

How Your Awards Are Stealing Your Potential Customers

Well it is that time of the year again - it's the time that all of our support team gets bombarded with badges and awards that our clients receive from the large lead providers. When you receive these badges which are presented in javascript, you will see […]

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How Your Awards Are Stealing Your Potential Customers

The Fastest Way to Generate Unique, Relevant Content for Your Contractor Website

Ever since search engine optimization began (many, many years ago) content has always been the #1 reason for successful optimization. Yet, with running a home improvement business, there is little or no time to come up with unique and relevant content that helps your visitors and […]

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The Fastest Way to Generate Unique, Relevant Content for Your Contractor Website

2016: 3 Things Every Contractor Should Be Doing!

Every year you read articles and blog posts about what to do to increase your marketing for that year or to get more leads. When it comes to online marketing there are only three things that matter, and they do not change year to year. Listed […]

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2016: 3 Things Every Contractor Should Be Doing!

Contractor Storytelling: What Makes You Different From Everyone Else?

Everyone has a story. What's yours? At this point, we know content is important for web sites and social media accounts alike – But no heaping pile of data can sway someone like a good story. Contractor storytelling, or crafting the story behind your company, can make […]

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Contractor Storytelling: What Makes You Different From Everyone Else?

5 Ways to Get More Out of Your Contractor Facebook Page

As a social media manager for Footbridge Media, I am constantly asked about easy tips and tricks for success as a contractor on Facebook. While the actual formula is somewhat hard to pin down, there are things that every home improvement contractor should be doing with […]

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5 Ways to Get More Out of Your Contractor Facebook Page

Google Gets Serious on Mobile Friendly Sites

Google's PageSpeed tester has changed over the past few months, hinting that the search engine giant was taking a harder look at your web site's mobile usability. Over the past week, the company has turned up the heat on sites that are not mobile-friendly. Emails have […]

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Google Gets Serious on Mobile Friendly Sites

2015 Marketing Resolutions for Contractors

It's that time of year again. As we wave goodbye to 2014, let's take a moment to think about your 2015 marketing resolutions and the simple things you can do in the new year to help your business to grow. Social media is clearly not a passing […]

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2015 Marketing Resolutions for Contractors

3 Business Lessons Learned While Trying to Shop for the Holidays

On top of running your business, you've got to find the spare time to run out to prepare for upcoming holiday parties and festivities. Perhaps to try to calm my nerves after dealing with people who suddenly forget how to drive when they enter the mall […]

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3 Business Lessons Learned While Trying to Shop for the Holidays

Make It Easy: Easy to Use Contractor Websites

Many factors that go into the structure and optimization of websites are behind the scenes. Rich snippet data, proper image format and compression, and minified data files are all factors that help to improve the rank of your web site, but that users will never have […]

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Make It Easy: Easy to Use Contractor Websites

End of the Year Marketing for Contractors

You're in the home stretch to the end of the year. Now is a great time to review (or create!) your contractor marketing plan. By taking small steps and preparing now, you'll be able to enter the new year strong, with a clear mission on day […]

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End of the Year Marketing for Contractors

KISS Your Contractor Marketing Brand

Your brand, or the overall look and feel of your company, is important to retain top-of-mind awareness, even for smaller companies. By keeping your contractor marketing brand message simple, your message is more memorable and effective. WARNING: For existing companies, changing your branding shouldn't be taken lightly […]

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KISS Your Contractor Marketing Brand

Big Data and Contractors: Are You Ready?

Powerhouse organizations, like Amazon, have been using customer metrics and data banks of information to customize user services, identify trends, and maximize profits. One company – BuildZoom – is taking big data and contractors to the next level, and you should be concerned if you haven't […]

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Big Data and Contractors: Are You Ready?

Make It Easy to Contact You: 5 Tips for Better Client Contractor Communication

You invest your time and money into marketing efforts, online and offline, so it's important to make sure you're getting the best value for your advertising dollar. From business cards to billboards, all of your marketing efforts should drive two basic messages to your customers: 1) […]

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Make It Easy to Contact You: 5 Tips for Better Client Contractor Communication

7 Reasons Why You Should Be Emailing Your Clients

If you aren't emailing your customers, you will lose them to your competitors eventually. I know that is a bold statement, but I cannot stress it enough. I also understand why you might disagree. If you provide stellar customer service, quality craftsmanship and build a reputation […]

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7 Reasons Why You Should Be Emailing Your Clients

Feedback Collection Made Easy for Contractors

More feedback, leads to more positive reviews, leads to more referrals... As the importance of testimonials and reviews grow in both for your marketing as well as local optimization, getting those feedback reviews can be cumbersome. In this blog we have written a detailed plan that any […]

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Feedback Collection Made Easy for Contractors

It's Time for Fall HVAC Tune-Up Cards

Now is the perfect time to get your fall marketing plan in place – It's a great time to remind your previous customers and potential new clients about the importance of seasonal heating system maintenance. It may feel early, but remember that preparation is the key […]

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It's Time for Fall HVAC Tune-Up Cards

6 Contractor Marketing Web Design Mistakes

Your website's content is carefully planned out, created with useful information that will appeal to people and search engines alike. But getting clients to your site is just the first step. When prospective customers get to your page, it is important to deliver a visually appealing […]

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6 Contractor Marketing Web Design Mistakes

Make It Easy to Understand: Customer Education is Important

Generally speaking, most of your clients are unaccustomed to your industry. All they know is that they want a new kitchen or that they need a new roof. They're unaware of their roof pitch, local building code, and permit requirements. As a contractor working with the […]

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Make It Easy to Understand: Customer Education is Important

Tolerating Contractors: Making Sure Clients Love Your Work AND Your Customer Service

Clients love what you do, but they don't love you. They appreciate the quality, the price, and speed of your service, but they just don't like you or your company's attitude. Clients that like your work but only tolerate your lack of friendliness or professionalism keep […]

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Tolerating Contractors: Making Sure Clients Love Your Work AND Your Customer Service

Make It Easy: Capturing Payments and Reducing Customer Frustration

After you work so hard to get clients to select your services out of the many contractors available to them on the market, it's important to not drop the ball anywhere in the customer experience and sales process. One simple pitfall can aggravate your customer and […]

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Make It Easy: Capturing Payments and Reducing Customer Frustration

NAP Consistency - How It Affects Your Local SEO

Has your business ever changed its address or phone number? Your web site ranking may suffer if your NAP doesn't match. We've talked at length about the importance of your NAP (Name, Address, and Phone Number) and your onsite and offsite optimization. If you don't have […]

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NAP Consistency - How It Affects Your Local SEO

Apple's WWDC 2014 and What It Means for Your Marketing

This week's WWDC was full of new software previews for Apple fans. Including presentations to appeal to basic users as well as techies, there's a lot of new information about Apple's updated computer operating system (OS X Yosemite) and device operating system (iOS8) – But what […]

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Apple's WWDC 2014 and What It Means for Your Marketing

The Power of Conversation: A Simple Offline Marketing Tactic

A few months ago, my wife and I stopped off for lunch at a little shop in Pensacola, Florida near the Footbridge Media offices. The cafe's owner is very active in his business, from cooking in the back to glad-handing in the front of the house. OWNER: […]

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The Power of Conversation: A Simple Offline Marketing Tactic

Asheville Plumber Uses Facebook and Charity to Generate Leads

Attaining Facebook likes is no easy proposition, but in light of the fact that Facebook now shows business page posts to an average of only 2% of existing fans, increasing the number of likes is essential in ensuring a sizeable audience giving you a greater chance […]

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Asheville Plumber Uses Facebook and Charity to Generate Leads

Making Home Show Marketing Work for You

In the construction and home improvement market, competition is heavy. As you and your rival contractors fight through the noise to reach your audience, you'll probably find yourself looking at whatever means is affordable to construct a marketing plan. One shimmering beacon of hope is the […]

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Making Home Show Marketing Work for You

Making Facebook Work for Your Business

So you have a Facebook page, some likes, you post here and there, but you just aren't sure how to get traction with your audience to gain more fans and engagement. This pivotal point is where many businesses give up, leaving their Facebook page to "die". […]

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Making Facebook Work for Your Business

Are Your Contracting Skills Hurting Your Marketing?

One of the interesting "side effects" of becoming a contractor is that you learn how to do so many things with your hands. All too often you don't just learn how to install flooring and then stop there. At some point you pick up how to […]

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Are Your Contracting Skills Hurting Your Marketing?

Spring is Here: Seasonal Marketing for HVAC and Lawn Care Contractors

Today officially marks the first day of Spring. That means your potential clients will be thinking of warmer thoughts, so it's time to shift your marketing plans. This year's late snow season has bought you a little extra time to plan for the season ahead. It's a […]

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Spring is Here: Seasonal Marketing for HVAC and Lawn Care Contractors

The Process: How We Build Your Website

We usually get quite a few questions from prospective and new customers about our general practices and how we do what we do. After your order is submitted, a variety of tasks are put into motion, including the assignment of your marketing manager, creation of visual […]

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The Process: How We Build Your Website

What is in a Name? Address? Phone Number?

Thinking about changing your company name? Have you recently moved and now need to update your website? Thinking about adding a tracking number to help you track leads? Well take a step back and be really, really careful about what you are changing. NAP stands for […]

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What is in a Name? Address? Phone Number?

Is Blogging Important for Home Improvement Contractors?

Home improvement contractors have a lot on their plates day to day. Between servicing existing customers, building new clientele, cultivating a referral base and many other aspects of growing a business, it's amazing there is still time for actual work. During those precious moments at the […]

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Is Blogging Important for Home Improvement Contractors?

Facebook Page Changes: What These News Feed Tweaks Mean to You

On Tuesday, Facebook announced further changes to the news feed algorithm and who sees what. After determining that users react more positively to friend text updates than page text updates, this algorithm change will display more text updates from friends and display less text updates from […]

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Facebook Page Changes: What These News Feed Tweaks Mean to You

Building Up Your Presence on Pinterest and Boosting Marketing Efforts

Pinterest offers contractors a great outlet for getting more exposure to their portfolio and website. But how do you keep your pins from getting lost in millions of pins being shared day in and day out? Start with great photos and keyword-focused descriptions for your pins. […]

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Building Up Your Presence on Pinterest and Boosting Marketing Efforts

2014: Marketing Resolutions for the New Year

It's that time of year again. Time to take a look back at 2013, review your victories and losses, and regroup for an even better year. On behalf all the entire team here at Footbridge Media, we wish you a successful 2014 and a happy New […]

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2014: Marketing Resolutions for the New Year

4 Reasons Contractors Should Be Using Social Media

I know many home improvement contractors wish to go back to the day where buying the largest ad in the yellow pages was enough to keep their lead flow going. But the days of spending more money to generate more leads is over. With the aggregation of […]

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4 Reasons Contractors Should Be Using Social Media

Pinterest and Interior Design: Tips for Remodeling Contractors

Pinterest is a great social media tool for remodeling contractors looking to reach a wider audience and make a solid representation of their brand in the vast sea of home improvement and interior design resources on the internet. This is highly due to the nature of […]

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Pinterest and Interior Design: Tips for Remodeling Contractors

Stealing Ideas: Why You Don’t Need to Look Like Your Competitor

"Can we use the same pictures that they used?" "XXX Plumbing services the same area and they've got lots of business, so I'd like to copy their web site" "They seem to be pretty busy, so I think we should use dark green like they do" No. No. and […]

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Stealing Ideas: Why You Don’t Need to Look Like Your Competitor

4 Things You Are Doing Wrong With Your Website

We have written many times on what client's should do to maximize their online presence. It always amazes me on how many clients simply ignore our advice. With the constant changes in Google' algorithm, including their most recent Hummingbird change, there are certain things that every […]

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4 Things You Are Doing Wrong With Your Website

Fall is Here and New HVAC Tune-Up Cards Are Available

Sending out tune up reminder cards before the winter season is a good tool to generate service calls and remind homeowners about their heating or furnace system. Footbridge Media is now offering a HVAC Tune Up Special. Remember that all postcards are custom designed and do not […]

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Fall is Here and New HVAC Tune-Up Cards Are Available

Summer is Over - Get Ready for More Marketing

Summer is over. Autumn is in the air. The kids are back at school, and some of your larger projects are ending and air conditioning begins swinging towards heating season. September always brings in the beginning of a setting up your end of the year marketing […]

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Summer is Over - Get Ready for More Marketing

Presentation Folders: Are You Leaving Them Behind?

Regardless if you are on a service call, or giving an estimate or consultation, what are you leaving behind when you walk out the door? This article will give you a laundry list of ideas and marketing potential of excellent leave-behinds that you can use for […]

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Presentation Folders: Are You Leaving Them Behind?

Are You Using Referral Cards?

Every home improvement contractor knows that referrals are simply the best way to expose your business to even more customers. Referrals that come from loyal customers are highly recommended, as it is usually easier to make homeowners trust your work and services when a friend recommends […]

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Are You Using Referral Cards?

Email Marketing Tips for Contractors

As more of our clients are using our email marketing service, I just wanted to provide some tips to help increase your lead flow. Our designers work to customize a solution but your input is beneficial to the success of the service and will lead to […]

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Email Marketing Tips for Contractors

What Are You Doing to Generate Referrals?

Like customer reviews and testimonials, home improvement contractors live and die on referrals. If you ask contractors on how they generate leads, a majority of them would say "referrals". But what are they doing to generate them? The problem, however, is most home improvement contractors leave […]

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What Are You Doing to Generate Referrals?

It's Summertime! Have You Increased Your Marketing?

It is that time of year, and you can't find enough skilled labor to build what you've already sold, and you've got several bids aging on your desk. So, why in the world should you think about spending time and money on marketing? The answer is simple! […]

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It's Summertime! Have You Increased Your Marketing?

Six Content Marketing Ideas for Contractors

When it comes to your website content is important. As Footbridge Media focuses on the optimization of your website, it is important to provide information that the client is looking for and will convert potential website visitors to leads. It is beneficial that the following six […]

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Six Content Marketing Ideas for Contractors

Be Wary of Lead Service Awards

Recently I read an article about lead companies hijacking contractor's websites and selling leads to other contractors. This reminded me of the Footbridge Media support department and when they get bombarded with a specific request. Every six months or so our client service department gets overloaded with […]

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Be Wary of Lead Service Awards

#Hashtag: Facebook Hashtags and Hashtagging 101

Facebook recently announced official hashtag support, with clickable hashtags and new hashtag feeds. With all major social media networks now utilizing hashtags, hashtag marketing can take deeper roots. The company says that it will "continue to roll out more features in the coming weeks and months, including […]

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#Hashtag: Facebook Hashtags and Hashtagging 101

Be Like Levi: The Most Important Marketing Tool I Have Learned From My Dog

There are times in your day where you deal with clients that try to make your day miserable. They do things like: Asking if they can use their 10% off coupon after a project is completed Changing colors on a room in the middle of a painting project Offering […]

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Be Like Levi: The Most Important Marketing Tool I Have Learned From My Dog

Another Google Penguin Update Has Arrived

Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results; in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. The Penguin update is a combination of […]

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Another Google Penguin Update Has Arrived

5 Mistakes Contractors Make With Direct Mail Marketing

When it comes to direct mail marketing, contractors make some fundamental mistakes, regardless if it is a flyer, door hanger, or postcard. Direct Mail Marketing can be very expensive in regards to marketing returns (1-2% is a positive return). So, it is imperative that each marketing […]

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5 Mistakes Contractors Make With Direct Mail Marketing

Google I/O 2013, New Google Products and Features, What It Means for Contractor Marketing

There were lots of new fun tools and products that were unveiled during the Google I/O 2013 keynote, like Google Play Music All Access and development in game play services. Let's take some time to filter through the three and a half hours of keynote content […]

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Google I/O 2013, New Google Products and Features, What It Means for Contractor Marketing

About Brand Identity

Let's talk about Brand Identity and and what that should mean to you, your company, and your marketing campaigns. On the most basic level, brand identity consists of your name, logo, tagline, and color scheme. These visual design elements are what make your company's overall image […]

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About Brand Identity

Get Access to Business Tools on Pinterest

I've written about best practices for business to use on Pinterest, and now it seems that the image focused website is starting to give businesses more attention. Pinterest has announced that they are starting to roll out a new look, and some business tools for those […]

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Get Access to Business Tools on Pinterest

NEW SERVICE: Email Marketing for Contractors

When it comes to staying in front of your clients and potential customers, email marketing is one of the most affordable ways to maintain a "Top of the Mind Awareness". The key to email marketing success is that it keeps your name in front of your customers […]

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NEW SERVICE: Email Marketing for Contractors

Marketing Tips for 2013

As we tick down the last moments of 2012, I'd like to take a moment on behalf of all of us at Footbridge Media to wish you a happy, healthy, and prosperous 2013! We've put together a few tips that can help your business to continue […]

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Marketing Tips for 2013

Asking for the Review: Tips and Tricks

You are an expert with a hammer, a painting pro, or a renovation renaissance man. You're fearless when it comes to your work, why not be fearless when it comes to your reviews? At first, it may feel awkward to ask a client for a review for […]

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Asking for the Review: Tips and Tricks

Mobile Devices and Marketing - Using Your Client’s Mobile Device

There are so many ways to use your client's mobile devices in your marketing efforts, and if you're not utilizing any of these ideas, you need to be. As smartphones get smarter, they begin to unlock interesting, new ways for people to access information. A great […]

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Mobile Devices and Marketing - Using Your Client’s Mobile Device

Project Photos That Should NEVER Be Used

Don't waste your time taking project photos that will either never be used by a sensible designer or at the least never should be used. It's not so much that project photos are a waste, the problem is that 75% of project photos taken on the […]

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Project Photos That Should NEVER Be Used

Introduction to Instagram for Contractors

The Instagram photo sharing app has been around for a few years, but is still considered fairly new in the social networking world. With the release of the new web profiles for Instagram accounts, I thought it was time to introduce getting started with Instagram for […]

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Introduction to Instagram for Contractors

A Bad Review is Something You Need Online

Have you ever searched for a restaurant or hotel online and visited reviews, and they were all glowing with no complaints? Do you trust them? Do you have zero criticism for your favorite local hardware store? Having a bad review online actually helps you by legitimizing […]

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A Bad Review is Something You Need Online

The Black Eye of Contractor Marketing

A large percentage of contractors do not have a customer retention program. This means they have no mailing list of past customers, no email address collection, no seasonal thank you cards, service reminders, etc. Generally, the attitude is "project completed, got paid, on to the next […]

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The Black Eye of Contractor Marketing

Holiday Marketing Piece for Contractors

The holidays are just around the corner, and if you haven't read our piece on holiday marketing, then you better get started soon. We've assembled a door hanger holiday marketing piece for remodeling contractors. If you are in need of any holiday marketing solutions similar to […]

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Holiday Marketing Piece for Contractors

Share Your Company Process With Customers

Consumer education in the home improvement market is extremely important. It gives your customers a trust in your business, and it helps customers make an informed decision when making large purchases. In line with these beliefs, Footbridge Media has always believed that "Content is King". One of […]

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Share Your Company Process With Customers

Why Change Your Company Name?

Recently, certain companies have gone out of their way to change their company name. The question arises: why would a business change their company name when they already have an established brand? Changing your business name requires a lot of work, including changes to your website, […]

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Why Change Your Company Name?

Want Help With Your Contractor Website? Get Testimonials!

As Google's algorithms change and social media begins to creep into every aspect of your web presence, there are some things that require a client's participation. If you are getting testimonials and reviews, we can incorporate them into the website. Reviews in Google will also help […]

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Want Help With Your Contractor Website? Get Testimonials!

8 Canvassing Tips for Contractors

Canvassing is a hard, but very cost effective marketing and sales tool that many home improvement contractors should be implementing. Even if it is in the location of a job site, or an area that you wish to be working in, it can deliver leads for […]

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8 Canvassing Tips for Contractors

Heating Season is Coming: Get Your HVAC Tune Up Cards Today

Sending out tune up reminder cards before the winter season is a great tool to generate service calls and remind homeowners about their heating or furnace systems. Footbridge Marketing offers a plethora of HVAC Print Designs that might be useful to you! Remember, all of our postcards […]

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Heating Season is Coming: Get Your HVAC Tune Up Cards Today

Are You Using a Residential Address in Google Places?

As we all know, Google is constantly making changes to their Google Places and Location services and trying to merge them into their social network Google+. It has been discussed on forums, and many clients have contacted us about the changes. Right now, we suggest not […]

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Are You Using a Residential Address in Google Places?

Hello? Hello? Is Anyone There?

The past few days I have noticed a very disconcerting pattern when calling clients as well as my personal experience with contractors. The first example would be from personal use. Recently my wife has gotten on a home improvement kick. Since I am an admitted moron […]

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Hello? Hello? Is Anyone There?

7 Reasons Your Sales Suck

Managers who refuse to admit that the poor results some of their sales people are getting is extremely frustrating. When any frontline service or sales professional in your company does not produce the results needed to pay for all the overhead, benefits, pay, education, and everything […]

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7 Reasons Your Sales Suck

New Postcard Designs for Contractors

The Footbridge Media Design Print Marketing team will be highlighting designs for contractors. Here are two new postcard designs we've created! HVAC tune-up services are essential to help ensure a heating and cooling system lasts as long as possible. Make sure your clients are aware of the […]

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New Postcard Designs for Contractors

Save Money Using QR Codes on Your Next Postcard Mailing

During July and August of 2012, the USPS will offer a Mobile Barcode Promotion that rewards contractors who use direct mailers launching campaigns incorporating QR Codes with an upfront 3 percent postage discount on qualifying Standard and First-Class Mail letters, flats or cards. This has brought […]

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Save Money Using QR Codes on Your Next Postcard Mailing

How to Get Homeowners Raving About You

One of the best ways to homeowners understand what you do is to tell stories about the clients and the home improvement projects you've handled in the past. All of your marketing documents and messages should be peppered with client stories as well as photos of […]

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How to Get Homeowners Raving About You

Contractor Blogging: Just Do It!

The most important quality in a successful home improvement blog is to write good quality content. And, as an owner of a home improvement company, you are the expert when it comes to the services and products you provide. The best solution is to simply share […]

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Contractor Blogging: Just Do It!

Have You Implemented EDDM Cards Into Your Marketing?

If you are a canvassing expert and cover your entire town, or send high school kids to blanket the neighborhood where you are working, or even use those fancy radius marketing tools, the U.S. Postal Service may have a more affordable solution for you. EDDM or […]

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Have You Implemented EDDM Cards Into Your Marketing?

12 Reasons You Should Be Involved in Social Media

As a home improvement contractor, having to deal with social media can be a battle. That being said, social media is a useful tool that should be utilized on a daily basis. In a previous series of articles, we've listed out a 3-3-3 plan that can […]

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12 Reasons You Should Be Involved in Social Media

Social Media Tips for The Anti-Social Contractor (Part IV)

When it comes to social media marketing, it is very important to have one person dedicated to managing your social media. Contributions from the entire staff are always nice, but having one person who can lead social media efforts is key. Find someone in your office […]

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Social Media Tips for The Anti-Social Contractor (Part IV)

Social Media Tips for The Anti-Social Contractor (Part III)

In a previous article, we discussed the 3-3-3 plan for home improvement contractors. It is now time to discuss the last post of the day. Remember, when it comes to social media posting, the most important aspect is to always ask a question about the post. […]

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Social Media Tips for The Anti-Social Contractor (Part III)

Social Media Tips for The Anti-Social Contractor (Part II)

In a previous article, we discussed the 3-3-3 plan and what to post in the morning as your first post of the day. In this article, we are going to discuss what the best options for the afternoon posts are. Of course, you can always stray […]

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Social Media Tips for The Anti-Social Contractor (Part II)

Social Media Tips for The Anti-Social Contractor (Part I)

There are lots of people out there who hate using social media. Some people have no interest in sharing personal business, children, dietary needs, etc. But, you do have to understand that much like any other business opportunity, you market where the people are. The people […]

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Social Media Tips for The Anti-Social Contractor (Part I)

A Simple But Powerful Marketing Tool

In today's day and age, technology, gratification, and reward is almost instantaneous. But, you'd be surprised how far a hand-written note can go when you actually take the time to write it and drop it in the mail versus simply shooting a quick email. Mailing "Thank […]

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A Simple But Powerful Marketing Tool

5 Tune Up Postcard Musts During This Air Conditioning Season

Every good heating and air conditioning company should begin setting up their annual tune up cards and creating their list. Seasonal tune up cards are cost effective method of marketing that can be very profitable. By completing your due diligence in these areas, your tune up […]

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5 Tune Up Postcard Musts During This Air Conditioning Season

Footbridge Media Enters into Strategic Partnership With Nexstar Network

Footbridge Media, the leading marketing company for home improvement contractors, has entered into a strategic partnership agreement with Nexstar® Network, the preeminent business-development and best practices organization for independent home service plumbing, heating, air conditioning and electrical professionals. "Footbridge Media's partnership with Nexstar® Network further demonstrates the […]

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Footbridge Media Enters into Strategic Partnership With Nexstar Network

Getting Started Using Pinterest for Your Business

Let me tell you of a social network that is blowing up right now, and continues to grow every day. When a website catches on like this, trends arise quickly. One of these trends is home improvement. Pinterest is a place where you can "pin" images […]

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Getting Started Using Pinterest for Your Business

Footbridge Media Launches Google Ad Management Program

For many years now clients have been asking if we knew anyone who can do this for them. Over the years we have recommended a few, but over time we felt uncomfortable, not knowing if clients were receiving the best ROI and service from these referrals […]

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Footbridge Media Launches Google Ad Management Program

Two Simple Facebook Marketing Tips

If you have friends and supporters of your company that have befriended you on your personal Facebook profile, you most likely have thought about how to get them to move over to your official company page. Here are two quick tips on letting them know about […]

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Two Simple Facebook Marketing Tips

Increasing Social Media Interaction with Contests

In a recent blog post we discussed ROI within social media and what to actually use in tracking results in your social media management. Well, we will begin providing you with suggestions on how to encourage interaction which will help with your actual ROI (Return on […]

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Increasing Social Media Interaction with Contests

2011 Referral Contest Winner

We want to thank Jeremy Swanson of Lazer Electric for his constant support of our marketing program, and being the 2011 Referral Rewards Client of The Year. For winning this contest, Lazer Electric has received two full years of marketing service from Footbridge Media! That makes […]

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2011 Referral Contest Winner

Why Are Contractors So Obsessed With ROI in Social Media?

Since we launched our social media marketing service, the pricing, management, and how to measure the success of the service for our clients have been a debate. It is easier with our other services, as we can tell how many leads our contractors are receiving. This […]

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Why Are Contractors So Obsessed With ROI in Social Media?

5 Things Every Contractor Should Do for 2012

As the last few days of 2011 come upon us, I am hoping that all of our clients as well as readers of our blog are ready for the 2012 season. As an owner of a home improvement company, regardless if you are one-man handyman shop […]

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5 Things Every Contractor Should Do for 2012

Why Should You Even Blog?

Lately we have noticed many of our clients have begun participating on their own blogs, as well as contributing to other blog sites like Ask-A-Pro. Though we try to encourage our clients to blog/write if possible, we do understand that all contractors may not have the […]

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Why Should You Even Blog?

5 Quick Social Media Tips Contractors Should Be Doing

As we continue to provide our social media marketing, I am always aware of other home improvement contractors who are managing their own social media presence and find it disconcerting on how it is being utilized. Some contractors understand that they "must" use social media, but […]

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5 Quick Social Media Tips Contractors Should Be Doing

It’s That Time of Year – Holiday Marketing Solutions

The holiday season is soon coming upon us, and this is a great time to get your products and services in front of your clients again. After all, marketing to our clients is our core importance in business throughout the year. Touching base with your client […]

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It’s That Time of Year – Holiday Marketing Solutions

Google Panda and the Dance It is Doing on Your Website

There has been a lot of talk lately on forums and social media about Google's Panda update and the ongoing changes to their algorithm. Many of our clients have contacted us about how their rankings have jumped or dropped almost on a daily basis. While many of […]

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Google Panda and the Dance It is Doing on Your Website

Facebook Reviews - Are You Using Them?

We believe the most proficient home improvement contractors understand the importance of social media; they are using Facebook, Twitter, LinkedIn, etc. Yet, how many home improvement contractors are utilizing and promoting to their clients on Facebook? The reason for this post is because the relationship that […]

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Facebook Reviews - Are You Using Them?

What is This Duplicated Content Everyone is Talking About?

Over the past few weeks I have seen conversations about the "Dangers of Duplicated Content". In order to fear duplicated content, one must understand what it actually means. In the most recent 2011 Google General Rating Guide, they mention that: "The website www.answers.com contains content copied from […]

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What is This Duplicated Content Everyone is Talking About?

The LOST Contractor

Most contractors, techs, and sales people are suffering out there! If not suffering, they're certainly not very happy with the way things are. How do I come to this conclusion? You and I see it every day in the contracting industry. It manifests itself in the […]

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The LOST Contractor

What Are You Doing to Create Word of Mouth Referrals?

There is no arguing the fact that Word of Mouth marketing is one of the most powerful forms of marketing for any home improvement contractor. Your contracting business can benefit significantly from positive Word Of Mouth marketing.Good work and craftsmanship is only one aspect of creating Word […]

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What Are You Doing to Create Word of Mouth Referrals?

Increase Your Response Rate With These Quick Postcard Tips

Postcards can be an effective and affordable part of your contractor marketing program. So don't let a lack of writing experience stop you from using them. Start with your audience. Make a list of the things that might be important to them. Then narrow it down to […]

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Increase Your Response Rate With These Quick Postcard Tips

So You Started Blogging: 5 Tips To Make Your Contractor Blog Successful

I have noticed that many of our contractor clients have begun writing their own blog posts. I strongly encourage this, as it helps educate your clients as well as a potential use for search engine optimization. When you are a home improvement contractor, blogging can create […]

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So You Started Blogging: 5 Tips To Make Your Contractor Blog Successful

What is the Real Purpose of LinkedIn?

I've been asked quite a bit here lately about LinkedIn when talking to clients about social media marketing... so I thought I would address some issues a little. For starters here, things can change on the internet. People's habits change, so as you read this, keep in […]

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What is the Real Purpose of LinkedIn?

Top Ten Contractor Door Hanger Marketing Tips

For most contractors door hanger marketing offers great value and potential when working within a job area, especially since it is an oft-ignored direct-marketing medium. It shouldn't be! Door hangers are automatically set apart from other junk mail since they're next to impossible to ignore, and […]

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Top Ten Contractor Door Hanger Marketing Tips

Is Google Places Going to Be the Next Yellow Pages?

There have been some noticeable changes that will affect the entire Google Places and Map section. The most severe changes to Google Places involve the removal of client reviews from third party websites within the Place page, and the prohibition of P.O. Boxes as acceptable addresses. […]

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Is Google Places Going to Be the Next Yellow Pages?

How to Get More Reviews for Your Company

A client recently reached out to us after we made a social media post. Their comment to our post was simply, "Never thought to give you guys a review until I saw this post. I should post my places page more often on social media sites […]

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How to Get More Reviews for Your Company

Eliminate "Estimate" and "Bid" from Your Vocabulary

I really do not like the word estimate, or even worse: bid. Estimate implies inexactness. It may be higher, it may be lower. A project consultation, energy audit, or design analysis implies much more detail and precision. Bid implies that you are competing for the project. Instead […]

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Eliminate

Creating the WOW Experience

Unfortunately, that's not the norm in the home improvement industry. In fact, the norm is to make a lot of promises and then under-deliver. To do "just enough". To cut corners. To be satisfied with "good enough". By doing the "little things", you help to distinguish yourself […]

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Creating the WOW Experience

Why Service Plans Work for Every Contractor Type

Though service and maintenance programs are big in the HVAC and Plumbing industry, every contractor should be offering and utilizing a maintenance program. It is a perfect way to create residual income, keep your current clients aware of your services and keep your workers busy during […]

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Why Service Plans Work for Every Contractor Type

A Response is Worth More Than You May Know

I cannot shout loud enough the benefits of responding to everything. If it's an article you write for your blog, and someone leaves a comment, respond to that. Someone replied to you on twitter? Respond. Emails that need to be dealt with, respond. There is something […]

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A Response is Worth More Than You May Know

Is Your Presentation Book Up to Snuff?

Your presentation book is one of the most important tools that you should have in order to make a sale. When doing a presentation, albeit, an indoor air quality system or kitchen remodel, most homeowners will react better to visual aspects then your own words. Listed […]

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Is Your Presentation Book Up to Snuff?

Google Changes and How It Affects Contractors

In the past six months there has been many changes over at Google, including Google Places and Google Panda. As a home improvement contractor managing all these changes can be time consuming and overwhelming, so we just wanted to give some tidbits and updates on what […]

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Google Changes and How It Affects Contractors

The First Thing in Being a Contractor is Dependability

Dependability is a rare quality. It is valuable because it is rare. Think of all the times you have been disappointed by lack of dependability, and you will find they are very frequent. I discovered this today when I had a doctor's appointment, which was scheduled […]

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The First Thing in Being a Contractor is Dependability

Prospect Packets - What Are You Using?

Regardless if you just gave an estimate, or they have already purchased, every potential client should be receiving some form of prospect packet. Included in these packets should be: Welcome letter Copies of all license and insurance information List of 10 references with contact information Brochures on products Process information ( […]

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Prospect Packets - What Are You Using?

Footbridge Media Launches Social Media Marketing

Footbridge Media, the leading online marketing company for home improvement contractors, has decided to launch their Social Media Marketing service. Today marks an unprecedented day for home improvement contractors who want a simple, effective and affordable way to connect with home owners and clients in their […]

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Footbridge Media Launches Social Media Marketing

The Advantages of Postcards

Let me tell you about postcards, and postcard marketing. The postcard can be a very powerful marketing tool for contractors. Many of our clients use them throughout the year. The key is to set up the card to market effectively for you. Concentrate on a specific […]

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The Advantages of Postcards

Contractor Marketing to New Homeowners

One market that every contractor should be marketing to is the new homeowner. People who have just built or purchased a new home, are fully aware of the little nuances of their home. They may be new to the area, want to know a local plumber. […]

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Contractor Marketing to New Homeowners

Who Should You Partner With?

The first step to forming a strategic alliance is to define who your "target market" is. Who in your area has tons of clients that most match the description of your ideal client? Think about the other businesses your clients patronize – and which ones they don't. […]

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Who Should You Partner With?

The Lost Art of Customer Service

This special article is brought to you by one of Footbridge Media clients, Greg Woods of Lindley Heating & Cooling, a professional Indiana HVAC Contractor. For over thirty years I have dealt with people. First, in the restaurant business as a young man, and then in the […]

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The Lost Art of Customer Service

Article Marketing for Contractors

One of the things that contractors ask our marketing consultants is what they can do to assist in their online marketing efforts. Since, our company believe's that "Good Content Rules All", the best thing for any Footbridge Media client is to do, is to write original […]

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Article Marketing for Contractors

#1 Biggest Mistake Contractors Make

While most companies cite referrals as their most important source of business, ironically, most companies do nothing to stimulate or increase their flow of referrals. They simply sit back and wait for the phone to ring on its own. This has got to be one of […]

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#1 Biggest Mistake Contractors Make

Social Media Management for Contractors

For some time we have been hesitant about contractor's outsourcing their social media services. It has always been our belief that social media is a direct connection to your clients and should be handled directly on what you are doing on a daily basis; what projects […]

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Social Media Management for Contractors

Facebook – But Will It Give Me Leads?

The rise of the biggest social network yet can't be denied. Come on, there was even a major movie created about facebook that was released this past summer. The numbers are out, more than 500 million people worldwide are surfing facebook, writing on walls, sharing links, […]

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Facebook – But Will It Give Me Leads?

2010 Referral Contest Winner

We want to thank Kevin Lawrence of Fresh Coat of Columbus for his constant support of our marketing program, and being the 2010 Referral Rewards Client of The Year. For winning this contest, Fresh Coat of Columbus has received 2 full years of marketing service from […]

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2010 Referral Contest Winner

Make Your Website Mobile

There has never been so many mobile devices that have 24/7 access the web, and an increasing number of people are using their mobile phones to search online to find information and services. How do you tap into this audience? Modern mobile devices have come a long […]

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Make Your Website Mobile

Building Your Testimonial List

In a previous blog, we wrote about 3 rather quick things that you can do right now to help your business. One of those items was to get testimonials from previous customers for your potential customers to see. Let's get into that a little bit more, […]

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Building Your Testimonial List

How Do People Find You?

Can you answer this question correctly? Do you really know where people are coming from when they get to you? A great time management strategy is to find out where people are finding you the most(ex. your website, online advertising, print advertising, etc...) and squeeze as […]

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How Do People Find You?

Forget Google...

We shared a link to a HubSpot article on our Facebook account recently( you can find our Facebook page here) about the proven fact that Twitter does impact SEO. And do you know why? Because there are thousands of people on there sharing links and conversing […]

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Forget Google...

Get Your Content Out There

We already explained in a previous blog that content is king in regards to your marketing presence. Now, we need to talk about how to get your content out there for people to see. Have something to say? Start blogging. The quickest way to add content to […]

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Get Your Content Out There

3 Things That You Can Do Right Now

A quick trip around the internet for ways to improve your marketing for your company can get your head spinning. Update this, sign up for that, send this out... I'm already exhausted. Ever hear the phrase "a little at a time"? 3-5 minutes in a day […]

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3 Things That You Can Do Right Now

Are You Certified? EPA RRP Rule Deadline 4/22/2010

As part of the Lead Renovation, Repair and Painting Rule that will go into effect April 22, 2010, contractors leaving any traces of lead paint behind are subject to fines from the Environmental Protection Agency (EPA) for up to $37,500 per day, per violation. The law […]

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Are You Certified? EPA RRP Rule Deadline 4/22/2010

Quick Contractor Blogging Tips

Now that there are many Footbridge Media clients using blogs to promote their companies, I thought I should provide some quick tips to ensure not only good organization, but also assistance in the overall optimization of your online presence. Using Keywords - Since you are discussing your […]

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Quick Contractor Blogging Tips

Go Green. Kill Yellow!

So as I was pulling out of the driveway today, I noticed once again, as I have for the past two weeks, that yellow bag jammed in the bushes at the end of the driveway. Which got me to thinking about all the businesses out there […]

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Go Green. Kill Yellow!

Five Tips to Make Your Business Card Stand Out!

Use Full Color Printing - In the old days full color printing (4 color printing) was extremely expensive. You could pay over $200 /1000 for high quality full color cards. Prices have dropped and you can now get beautiful full color cards printed for about the […]

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Five Tips to Make Your Business Card Stand Out!

The Importance of a USP

Your unique selling proposition is a precise statement of why your company is special. Can you answer the following three questions? What differentiates you and your company from your competitors? Why should I choose to do business with you instead of your competitors? Is contracting with you the clear, […]

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The Importance of a USP

What's Up With Internet Lead Services?

Have you ever wondered what the secret to internet lead service companies? If so, you're not alone. In fact, lead generation is one of the most lucrative businesses on the Internet. After all, if the lead companies were generating leads as good as they claim, then […]

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What's Up With Internet Lead Services?

How to Make Women More Comfortable

One of the things that women give priority to when choosing to do business, especially repeat business, with an in-home service provider is whether or not they are comfortable letting the service person or salesperson into their home. Letting someone into their home requires a level […]

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How to Make Women More Comfortable

7 Ways to Grab People With a Postcard

If you're reading this sentence, you've just supported the point I'm about to make. Direct mail postcards with numbered headlines offering solutions work! The formula is simple: First, pick a goal or an accomplishment (saving money, increasing performance, energy efficiency, curb appeal, etc.). Then tell the reader how […]

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7 Ways to Grab People With a Postcard

Getting Better, Qualified, and More Effective Referrals

Like testimonials, contractors live and die by their referrals. For some, it's the only marketing tool they really use to build their business. The problem, however, is most builders leave it up to their clients to "pass the word around". They never know if their clients […]

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Getting Better, Qualified, and More Effective Referrals

Content is King

Whatever you are selling, if it is lawn care services or new home construction, your website better have as much content has possible. This is because the Internet is the information superhighway and most people use it for information of some sort. The information on a website […]

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Content is King

Check Your Marketing Arsenal

If you are still struggling with leads and just not sure on what to do or try this time around, here is a list to make sure that you have everything on the list to create a marketing system that you can leave alone and not […]

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Check Your Marketing Arsenal

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