Contractor Website Do's and Don'ts

For many prospective clients, your website is the first chance you get to impress users and convert lookers into leads. Let's go over a few basic contractor website do's and don'ts to help guide you along your marketing journey.

Contractor Website Do's

• DO Have an experienced professional build your website
• DO Build for beauty AND brains. It should look nice but also be well optimized
• DO Include a strong call-to-action, like text or buttons that easily identify to a user how they get to the next step and contact you
• DO Prepare individual pages of content for each of the major services you offer and areas you work within.
• DO Develop a website that is mobile-friendly and secure
• DO Add pictures of you, your employees, and your work to the site

Contractor Website Don'ts

• DON'T Use Wix / SquareSpace / Or any other DIY web builder as your permanent website (Have you ever seen those types of websites ranking well in Google?)
• DON'T Spend $$$$ on a nice looking website that isn't "Search Engine Optimized"
• DON'T Make your website the way YOU like it. Make it the way that works best for your CUSTOMER.
• DON'T Copy the look of your competitor who's doing well. They're doing well for a lot of reasons, not because they use a certain color or picture.
• DON'T Stop improving the website. You should always add new projects and content on a regular basis.

About Chris Lonergan

Chris Lonergan has over a decade of contractor marketing experience with Footbridge Media. With a background in web design, print design, content creation, and online marketing, Chris is focused on providing quality marketing and business solutions in the construction and service industries - helping small business owners to more efficiently manage their company and grow their operations.