About Brand Identity

About Brand Identity
Chris Lonergan
Chris Lonergan March 22, 2013

Let's talk about Brand Identity and and what that should mean to you, your company, and your marketing campaigns. On the most basic level, brand identity consists of your name, logo, tagline, and color scheme. These visual design elements are what make your company's overall image uniquely yours.

It's important to speak with one voice when it comes to your marketing campaigns. Everything from your website and social media pages to your thank you cards and advertisements should continue your brand identity's theme. At the very least, your logo will help to tie together all of your marketing campaigns. Optimally, you can even use the same color scheme, fonts, or other design elements. That's not to say that you can't have marketing pieces that breaks out of the mold of your regular design. It's not that all of your marketing should be identical. All of your marketing should, however, support the basic theme of your brand identity.

Examples of branding are all around you. It's the reason that you associate those golden arches with fast food. Or why the "Can You Hear Me Now?" campaign worked so well.

By continually creating and repeating your unique design elements in association with your services, you foster top-of-mind awareness for your brand. The more often you present your company, your services, and your brand identity to perspective clients, the more opportunity you'll have to build awareness.

Ultimately, your brand is much more than your logo and tagline. It also encompasses your company's entire personality, your attitude towards customers, and the voice in which you communicate with clients.

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