Marketing For Home Remodeling Contractors
Marketing is the lifeblood of your business. Without marketing there can be no prospects, no appointments and no projects. Marketing is what makes the register ring. In order to be truly successful in the remodeling business, you must be a marketing expert. You can be average at everything else, but if you use marketing, you will make a ton of money.
The sad truth is that 90% of remodelers do not understand basic home improvement marketing concepts. The average remodeler looks at what others in the industry are doing, and copies it. That would work if the items copied were successful. But often times, the remodeler marketing tactics copied do not work.
So how do you avoid this trap?
Use proper remodeler marketing methods and tools. And the best ones are the most basic. One trick is to get ideas from other industries. What works elsewhere usually will work for marketing a remodeling company as well.
Another trick is to test every remodeler marketing tool you use. Test small to see if the tool actually works, then track your results. And keep tracking continuously.
We provide several marketing tools for remodeling businesses
Top companies know that you must always keep marketing. Even when you have more projects than you can handle. Because when you stop marketing, you stop adding to your pipeline, and eventually you will not have any clients nor projects. So always keep marketing.
We are your solution provider. Our contractor marketing experts can provide your business with the marketing tools you need for success, from corporate identity, to advertising and marketing, to web development, through printing services, while meeting your objectives, schedule, and budget. Let us become your marketing arm and drive the business that you need.
What Home Remodeling Contractors Are Saying
I can see by the analytics that the site is holding prospects 10-fold compared to the old site. Bounce rates used to be 75% or more. Now they are 35% or less. Average pageviews were 1.4 or so. Now pageviews are averaging 6-7 with a high of 35! Never had a 35 before. And it’s making my phone ring. All in less than 30 days.
1) For quite a few years now we knew we wanted a website but we had no idea where to even start. We had a lot of ideas churning in our heads but never got off the starting line. Somewhere Jim came across Footbridge Media during the summer of 2005. What an absolute godsend! We liked the package that [they] offered and signed up in September 2005.
2) We are really fussy about the projects our company works on and building our website was no different. Our marketing consultant made the whole thing come together like clockwork. When dealing with him he makes us feel like we are his only client and he is there for us at any given moment. His knowledge and talent surpass all others. What else can we say about our marketing consultant-it is a good thing we are done having kids or we would have to name one after him!
The websites that our local competitors operate are really amateur compared to what our marketing consultant put together for Norman Construction. As proof our search engine placement pretty much smokes anybody else in our market. While building our website, we made change after change after change. Our marketing consultant was very patient with us and offered many ideas and suggestions which really helped us.
The newsletter that we receive each month from Footbridge is simply icing on the cake. We published our own in-house newsletter for several years but it got to be like pulling teeth writing articles and assembling it. Now we simply add a few items to the ‘Around The House’ newsletter template and we are off to the races. The time this saves us is better spent pursuing new leads and signing up additional clients.
You absolutely cannot beat their service, quality and price for a custom website, a custom newsletter, press releases and everything else you receive. We will go out on a limb here and say: You are a total IDIOT if you do not sign up with Footbridge today! It was the smartest thing we’ve done in a long while. We almost have to pinch ourselves to make sure we are not dreaming.
GREAT WEBSITE & OPTIMIZATION: We have been with Footbridge Media since 2005 and have never regretted that decision. Since recently updating our website and optimizing it, our leads from Google searches have increased dramatically! THANK YOU for the awesome new website & the great optimization, and as always, the services you offer…many of our clients love the monthly newsletter.
I’m  in construction, not a website/internet guru. It becomes abundantly clear within the first few months/year in the business that if you want to grow, you need to know how to market yourself to the masses. If you’re anything like me, you have limited budget for marketing. There’s very little “extra” left after we pay all of the overhead/costs of running the business. Maybe you did what I did, which is get your own website up and running and spend days and weeks and months working on the SEO. I built, re-built and reworked my own website more times than I care to remember. Never really getting any positive outcome. My site was in obscure existence, lost in the ocean of internet traffic. I knew something had to be done and I knew it was going to cost me an arm and a leg.
I spoke to 3 or 4 website designers/SEO companies. They all talked and made promises. I racked my brain for months, having heard all the stories of disappointed [companies and owners] that lost thousands and got no results.
Then I did something really simple. I went to Google and I typed a number of keywords that I wanted to be found under. 2 companies kept popping up, over and over again. I tracked down and found out who is managing their SEO. That’s how I found Footbridge. I was ready to pay thousands to get in on their expertise. To my surprise, they offered a very low/manageable monthly payment. I was instantly sold. If they can do for me what they did for those other companies, I would be the happiest small business owner this side of the 49th. It’s been only 2 months, but the results I have gotten are nothing short of AMAZING! I highly recommend [them] to anyone. I was spending hundreds a month on CPC and getting very few calls. Since [they] built my site, my conversion ratio is THROUGH THE ROOF! Not only are people loving my website, but I’m already being found ORGANICALLY for a ton of relevant keywords! Aaron and his team are doing something truly amazing and I cannot thank them enough! Bravo gentlemen, you have literally saved my business!
Top Remodeler Marketing Services
Your home-remodeling business can be lucrative, for sure — but only if customers know to look for you. If they don’t know that your company exists, then it might as well NOT exist since you won’t be making any money.
So how can you let people know about your home-remodeling company and the many great services it offers? You could put out an ad in the paper or phone book and rely on good old-fashioned word-of-mouth, sure.
But those methods of getting noticed are old fashioned. We’re in the Digital Age. Few people even OWN phone books anymore, and not many people rely on the newspaper for information. After all, the world has gone digital, and when people want information, they turn to Google, Facebook, and online review sites.
Online Marketing for Remodeling Companies
Hardly anyone window shops anymore. Who wants endure the headaches of dressing up, sitting in traffic, and walking till their feet hurt just to THINK of buying anything? In these impatient times, very few people would.
But MANY people are always more than ready to whip out their phones, laptops, or tablets and do a little digital window shopping. Pretty much any store and product you can think of are online, and all anyone has to do to check them out is to jump on their devices, Google search, and start clicking around. It’s quick, it’s easy, it doesn’t hurt your feet, and most of all — IT’S INSTANT. No waiting to know whether that item or that service is right for you.
This is why it’s so important to have an marketing plan. Yes, you could drop the cash for a newspaper ad or a spot in the phone book, but those media won’t bring ads directly to potential clients’ attention. For that kind of targeted advertising, you need to go digital.
If you are ready for the most specific, concentrated advertisement possible, then look no further than our remodeler marketing experts. Since 2004, we have helped many businesses across the country bolster their online presences with quality websites. Additionally, social media, email newsletters, and PayPerClick Advertising can expand and round out your a digital presence by getting your services out there even more. And we stay by your side and continuously grow and modify your marketing plan over time and with your collaboration.
Tools To Help Remodeling Businesses More Reviews
Consider this: If you are in the market for, say, a new mattress, how do you know which mattress to buy? There are so many of them. Just a quick Google search will yield more results than you could ever possibly sift through. And while a mattress store might not provide so intimidating a number of options, it still offers you a sizable selection — one which you’d be hard-pressed to make ANY kind of selection among.
The answer to this question: reviews! If you are going to spend your money, you want to be sure that you’re spending it on something that’ll be top-notch. And the best way to be sure that you get only top-notch services and goods is to see what others who have gotten those services and goods have to say about them. Is that mattress a one-star mattress or a five-star mattress? Why does it have the rating that it has? How many people agree that that should be the general rating this mattress receives?
If consumers want to know the quality of a product or service, they want to know it NOW. And of course, the best way to get that knowledge NOW is through online reviews. With just a quick Google search, someone can know what’s the best mattress to get or the best seafood restaurant in town or the best kind of headphone to get — or even the best home-remodeling contractor to use.
If you want to see your client base explode, one great way to do so is with reviews — specifically, ONLINE reviews from clients who have used your work. With our experts on your side, you can showcase the reviews that customers leave about your work. We provide your website with a testimonials page that puts your company’s reviews right there at customers’ fingertips.
Don’t be just any service in a sea of options. Be the one that sticks out because of glowing reviews.
Providing Marketing Support For Busy Remodeling Companies
You run a remodeling company. At any given time, you’re busy with a million and one tasks. But since all of those tasks benefit your business, you might as well bring your workload to a million and two tasks — the last one being marketing yourself.
Marketing should not be seen as something extra that you do when the work slows down enough to focus on it. Indeed, marketing should be seen as the thing that KEEPS work from slowing down! While building up a website, Facebook, Twitter, Instagram, and so forth might seem like the kind of low-rung task you leave to your nephew to handle over the summer, the numbers that this kind of work brings in is nothing to look down upon.
To get the most out of your online marketing, don’t leave the task to your nephew or anyone except the professionals with specific industry experience. Marketing takes time, and when you are managing a remodeling company, you surely have little to no time left to give. But with our services, you don’t have to invest as much of your time in the marketing yourself. Your million-and-second task can be a no-brainer – We’ll handle the marketing for you.
Understanding Trends in Remodeler Marketing Needs
The thing about home-improvement projects is that they change throughout the year. Someone might find themselves wanting hardwood flooring installed in the fall but a patio put in in the spring. Or maybe someone wants an outdoor kitchen in the summer, but when the cold weather hits, they’d prefer to have a more beautiful indoor kitchen.
In whatever case, the seasons affect customers’ needs, and when their needs change, you need to be prepared to meet those needs. More than just that, though, you need to SHOW that you’re ready to meet them. And in these impatient Digital Age times, you need to show that INSTANTLY.
And the best way to instantly keep up with seasonal changes is with your online presence. If you are relying on word-of-mouth or any other outdated and (frankly) ineffective manner of making your services known, you might find yourself unable to keep up with the seasonal changes as immediately as your company needs. Maybe you CAN update your company’s information with those services, but they might not update quickly enough or reach far enough to do you very much good.
With an online presence, on the other hand, you can keep up with the times instantly. A quickly written quip and the click of a button, and bam! Your company’s information can be upgraded to showcase your services that are appropriate for the season. No getting behind the times. Just immediacy and appropriate services to keep the money rolling in for you.
Don’t worry about keeping up with seasonal changes. In addition to crafting your website and online presence, we’ll also help keep up with it as you need us to. You needn’t fall behind on the times and, consequently, fall behind in sales. Just let our Account Managers keep you in pace with the times.
We Are Your Remodeler Marketing Experts
Your company is your livelihood, your dreams, your sweat and blood and tears. It’s your crowning achievement as someone who wants to serve their community while also providing for their family. Something this important in your life deserves to get the most careful attention that it possibly can.
And with our expertise on your side, that’s exactly what your company will get. We work with you to carefully craft the best website for you — one which will best showcase everything that makes your company absolutely top-notch.
We’re in the Digital Age. People don’t have the patience to shop around. They want results NOW. To give your potential clients results NOW, you need to have an effective marketing plan that will give them what they want when they need it — which is, again . . . NOW.
Recent Remodeling Contractor Client Launches