Marketing For Electricians and Electrical Contractors
Without marketing there can be no prospects, no appointments and no projects. Marketing is what makes the register ring. In order to be truly successful in the electrical industry, you must be a marketing expert. You can be average at everything else, but if you use marketing, you will make a ton of money.
The sad truth is that 90% of electricians do not understand basic electrical marketing concepts. The average electrical contractor looks at what others in the industry are doing, and copies it. That would work if the items copied were successful. But often times, the electrician marketing tools copied do not work.
So how do you avoid this trap?
Use proper electrician marketing tools. And the best ones are the most basic. One trick is to get ideas from other industries. What works elsewhere usually will work for electricians marketing as well.
Another trick is to test every electrical marketing tool you use. Test small to see if the tool actually works, then track your results. And keep tracking continuously.
Electrical Contractor Marketing Types
There are a few different types of marketing electrical contractors use. The first is consumer marketing. This is directly aimed at attracting people in the market to get new clients. Electrician marketing tools for consumer marketing are: Direct marketing with letters and postcards, TV, Radio, and print ads.
The second type of electrician marketing is aimed at other businesses. Home Builders and construction companies are great sources of getting new clients. Referrals from other businesses are also great income producers.
Footbridge Media provides several marketing tools for Electrical Contractors.
Top electrical contractors know that you must always keep marketing. Even when you have more projects than you can handle. Because when you stop marketing, you stop adding to your pipeline, and eventually you will not have any clients nor projects. So always keep marketing.
Footbridge Media is your solution provider. We can provide your business with the marketing tools you need for success, from corporate identity, to advertising and marketing, to web development, through printing services, while meeting your objectives, schedule, and budget. Let us become your marketing arm and drive the business that you need.
What Electrical Contractors Are Saying
I can’t say enough about these guys except that they probably need to charge more for their services. Great websites, outstanding service, and quick turnaround. If you are looking for someone to build your website stop now and give footbridge a call.
Should have I hired these guys sooner. Everything They do is top notch. Customer service is great they respond right away to your emails and make any changes asap. Just had some marketing items printed and was very happy when they arrived early, and look excellent.
Recent Electrical Contractor Client Launches