Onboarding Information and Timeline | Footbridge Media

Onboarding  Information

The onboarding phase consists of your first few weeks as a client with Footbridge Media. This phase officially ends once your website has been launched. During this time we develop your website, check online business listings for any issues we notice, start the process of creating online listings for your company, and begin working with your Google Business Profile. During this time your main point of contact is the onboarding manager. The onboarding process is a step-by-step process that helps us to establish your company within the Footbridge Media system.

  • Step 1: Information Packet Completed - You will receive the information packet within the welcome email. This will need to be completed in order to get started.
  • Step 2: Information Packet Follow-Up - After the information has been received, the onboarding manager will follow up with any additional questions via email.
  • Step 3: Website Layout - After all information has been provided, we will begin working on the website layout. A layout is simply a one-page example of what your site will look like.
  • Step 4: Dashboard Introduction - You will initially hear from your Marketing Consultant, and they will provide you with information to get access to your own Dashboard with Footbridge Media.
  • Step 5: Layout Ready for Approval - Within 3-5 business days you will be sent a link to your completed layout via email. At this time you will note any changes needed to the overall look and feel of the site, services, or service areas.
  • Step 6: Layout Approved - Once you are satisfied with the layout, we will begin completing the rest of the site. From the date that you approve your layout, it typically takes 3-4 weeks to complete the entire site.
  • Step 7: Marketing Consultants - A member of the marketing team will reach out to touch base with you during this time.
  • Step 8: Name, Address, and Phone Check - Typically occurring during week 1 after layout approval, we will check for any issues with current online business listings. We will email any issues we find over to you, and work with you to resolve these issues for best search engine optimization results.
  • Step 9: Website Content - Typically occurring during week 1 after layout approval, we will provide you with detailed information about the content writing process for the site. You will be sent questions, that can help us personalize your website content.
  • Step 10: Review Management System Introduction - You will continue to hear from your MC with check-ins, including the RMS training. You will access and be able to send out review requests to your customers to help gain Google reviews.
  • Step 11: Online Business Listings - During the onboarding process, the citations team will reach out to get access or assist with Google Business Profile. (Note, you must work with us to have your Gmail account created in order to move on to this step.)
  • Step 12: Website Launch - Typically occurring during week 4 after layout approval, you will be notified via email that your site has launched and provided with the next steps, and contact information to utilize moving forward.

After Your Site Launches

  • Ranking - On average it takes 4-5 months to see first page rankings in Google (This timeframe depends on various factors including previous search engine optimization done for your company, online business listing issues not being resolved, your location, and the competition in your area.)
  • Review Management System - This will be installed on your site, and the marketing team will provide you with logins and more information on the software.
  • Introductory Call - You will step up an intro call with the marketing team to discuss further marketing actions for your company.