Author Archive

About Footbridge Media Staff

A variety of marketing and search engine optimization advice from the staff of Footbridge Media

Here are my most recent posts

SEO Terminology & Basic Concepts To Better Understand Your Web Marketing

seo terminology
I certainly do not envy the amount of cold calls and marketing emails a small business owner receives. It’s a lot to digest. No later than one day after I signed up for my first domain name, I was bombarded with emails and phone calls offering to improve my business. They offered a variety of services from marketing to web design. All of this was extremely unwanted of course, yet the calls kept coming — and that’s just the way it is.

Understandably, clients often come to us with questions about their website’s performance. Sure enough, this happens because of high pressure cold calls, inflated SEO terminology, and misleading SEO reports. No one can escape it, but my hope is to alleviate some of the confusion and maybe even instill some peace of mind.
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Business Communication Do’s & Don’ts – Sent from my iPhone

business communication do's & don'ts

One of the most important aspects of any business is maintaining positive relationships with clients. Operating with consistency and communicating effectively will yield a better experience for your customers, so from time to time, it’s a good idea to put yourself in the customer’s shoes to gather an objective sense of how your brand is perceived. Competing with corporate entities that allocate enormous brand marketing budgets can be tough if you’re running a small business. That being said, let’s take a look at a few simple ways to improve the impressions your clients receive during routine communication with these business communication do’s & don’ts.
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16 Do’s and Don’ts of Email Etiquette

16 dos donts email etiquette

One of the quickest ways to lose a potential or current customer who has contacted you through email, or you contact through email is to use bad email etiquette. It is very easy to leave an unprofessional perception of you and your company simply by the way you write and respond to emails. The words you write will form an image of who you are in the mind of the reader. The reader cannot see the expressions on your face, or hear the tone of your voice to determine how you mean the communication. You may mean something one way, and if you said it in person, it probably would have been taken the way you expected. However, email readers are not in person and it is easy to mistake the emotion of the communication. It is easy to blow it with email without proper email etiquette.

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4 Steps to Setting Proper Expectations

setting proper expectations

Setting proper expectations is one of the best ways to avoid ill-will between you and a client. Bending the expectation into something you think the client wants to hear, but is not realistic, or simply setting a false expectation to get the job, can cause grave damage, especially in the digital age. Bad news about you and your company can spread very quickly.

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Website Propagation Explained

website propagation
You’re excited about your new website going live, and today is supposed to be the day it launches. You wait around…but nothing happens. You still see your old site. What gives? At this point you may call or email us asking what the problem may be. Depending on whether or not you’ve provided us with all the information we need to put your website up on our servers, the answer is probably due to propagation.

So who do you call to get propagation resolved? Unfortunately, it doesn’t work like that. Propagation is a process that is out of our hands.
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Three Reasons Why Contractors Should Get Reviews + How To Do It

3 reasons why contractors should get reviews

Why is it important that contractors get Google reviews after every job? Ask yourself this question, “When I search for products or services, do I look for reviews to help me make my decision?”. For most people the answer to that question is a resounding YES. If your company does not have reviews, and the phone is not ringing, well the lack of reviews could be a factor.

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Taking Pictures Of Your Work – Capitalizing on Contracting Jobs

taking pictures of your work

When you’re at a customer’s home or business, you’re there to do work – not a photo shoot. But taking pictures of your work and documenting what you do for each job is essential if you want to market your business online.

Why You Should Be Taking Pictures Of Your Work

  1. It signals Google that your website is constantly updating itself, which is good for SEO, branding and marketing. It’s almost like a blog, except it’s much easier because you are already doing this work for money anyway; why not capitalize on your work further down the road?
  2. It widens your footprint on the Internet with consumable content; people love to look at things. Regularly adding collections of 10-20 photos to your website each time you finish a job gives people a reason to become more familiar with your business. Each job should have a page with photos that cover all stages of the job – the before, during, and after photos – accompanied by a description of what happened.
  3. You build a collection of valuable pages on your website which you can strategically share on Facebook, in emails, or with other online audiences. You can use these other channels to promote your work and drive traffic back to your site.
  4. You can use these project pages to instantly answer every customer’s question: “Can I see examples?”

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Why You Should Have A Monthly Contractor Email Newsletter

why you should have monthly contractor email newsletter blog

A great marketing tool our clients tend to overlook is our monthly contractor email newsletter. It’s one of those “goldilocks” of marketing – it’s not too overbearing and it’s not too expensive. It’s just the right amount of regular communication with your customer base that keeps your brand and service out there in a cost effective manner. Not to mention, it’s one of those marketing tactics that’s been around since email started. While technology is constantly changing, this is one of those tools you can still count on today to help you out.

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How Do I Get My Contractor Business on the First Page of Google?

contractor business on the first page of Google

“How Do I Get My Contractor Business on the First Page of Google?” – We get asked this question a lot.

The answer is really simple; it takes hard work and cooperation among a group of experienced people with purposefully and uniquely varied skill sets.

Can anybody guarantee your contracting business can remain as the first search result on Google? No. Absolutely not. But if you follow the three guidelines below, keep at it, and communicate with your web team, you can certainly stack the odds in your favor to obtain and retain a top position on Google.
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Contractor Marketing New Year’s Resolutions for 2017

contractor marketing new year's resolutions 2016_blog

The new year is quickly approaching, and many companies are rethinking their contractor marketing strategies. Are you?

While the holiday season is winding down, people everywhere are thinking about 2017. And what is one of the most commonly practiced ways to ring in the new year? Sure, partying is at the top of the list. But regardless of what you do on the actual eve of the new year, you can count on people all across the nation to be making New Year’s resolutions. The trick is sticking to those plans. Have you prepped your contractor marketing New Year’s resolutions?
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