Contractor Marketing Tips & Articles – Marketing for Contractors
Below you will find useful tips and articles about online marketing and contractor marketing principles.
In the back of your mind, you should always be thinking about how you can generate unique content for your business and your contractor marketing needs. Quality content can take a good amount of time and effort to create, so maximizing that value is important.
Some content is only good for a short time or only seasonally appropriate. There are, however, some specific forms of content that you can develop that is well worth the resources.
Let’s talk about capturing content that will sell for years to come.
The Importance Of Local Awards
Most of us are very aware of popular national-wide award programs like the Angie’s List Service Award and the like – as well as the possible perils of linking to those service awards. But have you given any thought to those awards available exclusively in your local community?
Whether it is your local chamber of commerce, your local daily newspaper, or “alternative weekly paper” – just about every community has some sort of “Best Of The Best” style award for local businesses in a variety of industries. These awards are usually based on a popular vote.
No business is identical and thus not every business plan is identical, nor can the exact methods for creating a successful business. But we can distill some very basic marketing lessons that we can broadly apply to just about any marketing plan. With that in mind, let’s take a look the possible flaws in your current marketing efforts and potential reasons why your contractor marketing plan isn’t working.
Let’s go over 4 questions to ask yourself about your marketing plan to help identify areas for improvement.
1. Is Your Contractor Marketing Plan Is Too Simple?
There are countless times where we’ve first interacted with a new client and asked the question – “What does your marketing budget look like?” and we get the answer – “My website.”
It’s true that your website is the core of your online marketing – but it should not be the entirety of your marketing efforts. Your website is one channel, and you have a broad spectrum of possible methods of communication.
A lot of marketing has to do with maximizing your exposure. But if your business doesn’t have the appropriate team or proper skill set, you could be spreading yourself too thin. Sometimes, cleaning up your marketing clutter and streamlining your most effective marketing channels can be more worthwhile.
Take A Step Back And Review
Evaluate where you currently stand with your marketing presence.
Let’s assume that your website presence is a standard – there isn’t a marketing company out there today that will tell you to abandon your website so that you can have more marketing spend elsewhere.
You don’t have to be a professional photographer to get good pictures of your home services product (though it helps!). With a little technical know-how and some inexpensive tools, you can up your photography game and take better pictures of your home improvement work. Let’s go over these nine low or no cost ideas for getting unique pictures for contractor marketing and building content for your website and social media needs.
Too often, we forget to think about how the preferences of our potential clients. Whether you’re crafting a website, preparing print products, or reaching out for reviews – catering to your potential clients and their needs will improve your response rate. Let’s talk about Live Chat – a method of communicating that can open you up to a new segment of potential customers shopping your services.
Let’s give an example of what we are talking about here…
Educators already understand that people have different learning preferences. Some people are “tactile” and need to be able to write, type, or create to best learn a lesson. Other are “visual”, so having slideshows, figures, and graphics are the most effective methods for learning. Still more are “auditory”, meaning they best learn when hearing information. So what does an educator do when they have a classroom full of students with a variety of learning preferences? They provide multiple avenues for learning in one lesson, giving opportunities for all students’ learning preferences to intake information in the way that works best for them…
Sometimes it is difficult to stay ahead of the trends and have an eye to the marketing horizon. Other times, the breadcrumbs are there for all to see. Google’s latest Webmaster Central blog post announced another inevitable modification to Google’s search algorithm – starting in July 2018, page speed will be a ranking factor for mobile searches.
Why PageSpeed Was Important Before…
How do you introduce yourself to a new person? Do you say “I’m a plumber” or “I own/operate a plumber company”? Because there is a difference…
Everyone you ever meet is always too busy. We all fall into the same trap, myself included, of losing sight of the end goal because of the stumbling blocks in the day or the week or the month or the year. The important part is to not be hindered by the “busyness”; the important part is to recognize what needs to be done and prioritize what has to happen to build and grow. That is a skill in and of itself – but it is important to learn how to market when you are too busy. There is no such thing as “too busy” in the business world – there is just a lack of focus. Let’s talk about exactly what that looks like and how you can get back on track.
Happy 2018! The holiday season is officially behind us. While all of your prospective clients are recovering from the additional costs associated with gift giving and party having – it’s time to inspect your business and make sure that you are ready to jump when the phones start ringing. Let’s discuss a few simple things to do now to get organized and prepare for a busy year – Here’s a simple contractor marketing check list to make sure that you’re ready to hit the ground running.
Author’s Note: This Contractor Marketing Check List was originally posted in 2017 and updated again in 2018
As 2017 comes to a close and you look forward to 2018, take some time to give your online marketing a once over. What worked this year? What didn’t? Let’s talk about some suggested new year’s resolutions and marketing plans for 2018.
Keep An Eye on Local Services & Pay To Play
It’s been talked about a lot this year – and for good reason. Google Local Services (previously known as Home Service Ads) is the search engine giant getting into the pay per lead marketplace. It’s a big deal because of the reach that Google has and the placement of said ads. Local Services ads go above the map pack and above the organic search results.
If you consider the Local Services ads + regular PPC ads + advertised listings in the map pack – all of the results “above the fold” on a Google search engine results page is now paid advertising space. It takes a full mouse wheel scroll or swipe of your finger before you get to organic search results.
Some vendor affiliations and business partnerships may have hidden benefits that you’re not taking advantage of. If you work directly with a specific material or equipment manufacturer, you may be missing out on some co-op marketing dollars – which means you’re losing out on the opportunity to get your company in front of even more potential customers.
1 2 3 … 25 Next »